Marketing Director, RAW Nutrition

Get Raw Nutrition; Northern (KY); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Unlimited flexible PTO

Job summary

RAW Nutrition is seeking a hands-on Marketing Director to blend brand strategy with hands-on execution. You’ll own marketing end-to-end—brand, demand generation, retail/trade, digital, and content—with full P&L accountability for the marketing budget.

You’ll move between setting vision and rolling up your sleeves to ship campaigns, edit packaging copy, and assemble sales decks. This role is ideal for someone who has built marketing at a smaller company and thrives as both strategist and

Qualifications

• 7+ years of marketing experience, with at least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment
• Track record of both setting strategy and personally executing campaigns — not just managing others who do
• Experience with retail/trade marketing and understanding of the retailer/distributor landscape
• Strong grasp of digital marketing fundamentals: paid social, SEO/SEM, email, e-commerce
• Comfort with data — you can build a dashboard, read a P&L, and make a case with numbers
• Excellent writing and communication skills; you can write the copy and edit someone else's
• Experience managing agencies, freelancers, or a small internal team
• Familiarity with the creator/influencer/talent landscape and partnerships beyond day-to-day management
• Comfort partnering with specialized teams where you shape strategy without owning every execution detail
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Responsibilities

• Own brand strategy, positioning, and messaging across all channels
• Develop and manage the annual marketing plan and budget, tied to revenue and growth targets
• Translate company goals into a prioritized marketing roadmap
• Plan and execute integrated campaigns across digital, social, email, retail, and (where applicable) traditional media
• Manage content creation and creative production — briefing designers/agencies or producing assets directly when needed
• Oversee e-commerce and DTC marketing (site content, promotions, paid and organic acquisition)
• Lead retail/trade marketing efforts: packaging, in-store materials, broker/retailer support, and launch plans for new SKUs
• Manage social media strategy and calendar, either directly or through a coordinator/agency

Skills

Brand strategy

Campaign execution

Retail/trade marketing

Digital marketing

Data analytics

Copywriting

Agency management

Influencer partnerships

Cross-functional collaboration

Marketing leadership fundamentals

Education

Bachelor's degree in Marketing/Business

Tools

Adobe Creative Suite

Canva

Video editing

Job description

RAW Nutrition and BUM Energy are led by entrepreneur Dr. Domenic Iacovone, six-time Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen. RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and recently named Brand of the Year by both GNC and The Vitamin Shoppe.

Since its inception in 2019, every RAW Nutrition product has been made with premium, clean ingredients, free from unnecessary fillers and additives. RAW proudly carries the Informed-Sport certification, a mark of excellence that ensures our products are rigorously tested for prohibited substances and meet the highest standards of quality and safety.We are a team of athletes, creators, and innovators driven by authenticity and the relentless pursuit of being better. Whether you’re behind the barbell, behind the camera, or behind the keyboard, you’ll be joining a culture that values grit, growth, and excellence.

About the role

We're looking for a hands-on Marketing Director for RAW Nutrition who can move fluidly between big-picture brand strategy and in-the-weeds execution. This is not a role for someone who only sets direction and hands off — you'll build the plan, then roll up your sleeves to help ship the campaign, edit the packaging copy, or pull the sales deck together yourself. You'll own marketing end-to-end: brand, demand generation, retail/trade marketing, digital, and content, with full P&L accountability for the marketing budget.

This role suits someone who has worked at a company without a large marketing department and is comfortable being the strategist and the operator.

What you'll do

• Own the brand strategy, positioning, and messaging across all channels and touchpoints
• Develop and manage the annual marketing plan and budget, tied to revenue and growth targets
• Translate company goals into a prioritized marketing roadmap
• Monitor category trends, competitive activity, and consumer insights to inform strategy

Execution

• Plan and execute integrated campaigns across digital, social, email, retail, and (where applicable) traditional media
• Manage content creation and creative production — briefing designers/agencies or producing assets directly when needed
• Oversee e-commerce and DTC marketing (site content, promotions, paid and organic acquisition)
• Lead retail/trade marketing efforts: packaging, in-store materials, broker/retailer support, and launch plans for new SKUs
• Manage social media strategy and calendar, either directly or through a coordinator/agency

Growth & Analytics

• Own performance marketing (paid social, search, Amazon/retail media as applicable) and manage agency or freelance partners
• Set KPIs and report regularly on marketing performance, ROI, and budget vs. actuals
• Run A/B tests and iterate on messaging, creative, and channel mix based on data
• Shape overall strategy across creators, influencers, athletes, and brand ambassadors — while dedicated owners run day-to-day relationships and execution, you stay closely involved in the strategic direction and prioritization of these partnerships
• Help define and evolve the creator ecosystem: seeding programs, UGC strategy, paid creator partnerships, affiliate/commerce initiatives, ambassador programs, and larger-scale talent collaborations
• Ensure talent and creator work ladders up to broader brand strategy and campaign moments rather than running as a disconnected workstream
• Partner with the team(s) managing these relationships to align on budget, priorities, and how talent/creator investment shows up across the full marketing calendar

Experiential & Community Activations

• Partner with and support the Experiential/Community team in bringing the brand to life through in-person consumer interactions and events, especially around key launches and partnerships
• Help shape community-building initiatives alongside the Field team, ensuring activations connect back to broader brand strategy and priorities
• Ensure experiential and community moments are integrated into the overall marketing calendar and messaging, not planned in isolation
• Provide strategic input and budget alignment for major activations, even where a dedicated team owns execution

Cross-functional

• Partner with Sales on retailer pitches, sell sheets, and trade show presence
• Work with Product/R&D on new product launches, naming, and go-to-market timing
• Collaborate with Finance on budgeting, forecasting, and pricing/promotion strategy

Qualifications

• 7+ years of marketing experience, with at least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment
• A track record of both setting strategy and personally executing campaigns — not just managing others who do
• Experience with retail/trade marketing and understanding of the retailer/distributor landscape (a plus if you've worked with brokers or major retail buyers)
• Strong grasp of digital marketing fundamentals: paid social, SEO/SEM, email, e-commerce
• Comfort with data — you can build a dashboard, read a P&L, and make a case with numbers
• Excellent writing and communication skills; you can write the copy and edit someone else's
• Experience managing agencies, freelancers, or a small internal team
• Familiarity with the creator/influencer/talent landscape and how these partnerships fit into a broader brand strategy, even if you haven't run day-to-day relationships yourself
• Comfort partnering closely with specialized teams (talent, experiential/community) where you're shaping strategy without owning every execution detail
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Nice to Haves

• Experience launching new products/SKUs from concept to shelf
• Familiarity with Amazon and retail media advertising platforms
• Prior experience at a company transitioning from founder-led to structured marketing function
• Design or content creation skills (Adobe Creative Suite, Canva, video editing)

Benefits & Compensation

• Compensation: Base salary range for this position is $135,000 - $160,000 per year based on experience and skillset.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans begin on the first of the month after your start date.
• Retirement Savings: Plan for your future with a 401(k)-retirement savings plan featuring a company match.
• Flexible Time Off: Take the time you need with an unlimited flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.