Marketing Director, APAC

iHerb, LLC; Foxborough (MA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

iHerb is seeking a Marketing Director, APAC to lead end-to-end growth across Asia-Pacific. Based in Tokyo or Seoul, this role guides market strategy, partnerships, and budget allocation to drive new customer acquisition, retention, and profitability.

You will manage a geographically dispersed team, collaborate with Brand Marketing Operations, Merchandising, Finance and Global Logistics, and influence regional plans with global headquarters.

Qualifications

• 12+ years of relevant experience across APAC markets.
• Bachelor’s Degree in Business, Marketing or related field.
• Willingness to travel across the APAC region.

Responsibilities

• Develop and execute APAC growth strategy across markets.
• Lead end-to-end marketing initiatives including digital, brand and partnerships.
• Manage regional budget and resources to optimize growth and profitability.
• Collaborate with global teams and local partners to align plans.
• Lead geographically dispersed teams in Tokyo, Seoul and other hubs.

Skills

English communication

APAC marketing leadership

E-commerce & digit al marketing

Cross-functional leadership

Remote team management

Budget management

Education

Bachelor’s Degree in Business or Marketing

Job description

For A Better You

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you’re ready for it, we want you to join our team.

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you,

Our people make all the difference in our success.

Job Summary

The Marketing Director, APAC is a key business leader responsible for driving the strategic direction for iHerb’s marketing across the Asia-Pacific region. This role will lead an end-to-end growth strategy and drive market success across APAC. This is a hybrid position based out of either Tokyo, Japan or Seoul, South Korea

Job Expectations

• Drive business growth across APAC by developing and executing a market growth strategy covering new business opportunities, strategic partnerships, marketplaces, payment partners, B2B and offline sales
• Develop and execute marketing strategies to increase brand awareness, drive new customer acquisition and improve customer retention across APAC markets
• Continuously drive growth by applying a strong understanding of the iHerb brand, consumer behaviour, and industry trends across marketing merchandising, content, and broader business strategies
• Own the regional marketing budget and ensure the effective allocation of resources to prioritize the most impactful opportunities for growth and profitability across APAC
• Partner cross-functionally with Brand Marketing Operations, Merchandising, Finance, Global Logistics and Operations teams to ensure regional growth objectives are achieved
• Maintain a strong understanding of competitive activity, and regulatory and compliance developments across APAC markets, and regularly communicate relevant changes, risks, and plans to global headquarters
• Support regional sales, revenue, and profitability goals across APAC markets
• Lead and manage a geographically dispersed team across APAC including team members based in Tokyo, Seoul, and other regional hubs

Knowledge, Skills and Abilities: Required

• This role may be based in a key APAC market such as Tokyo, Japan or Seoul, South Korea, and will require frequent travel across the APAC region
• Excellent written and verbal communication skills in English; proficiency in an additional APAC language such as Japanese, Korean, or Mandarin, is strongly preferred
• Extensive experience in e-commerce, digital marketing and regional marketing leadership across APAC
• Demonstrated experience developing and executing e-commerce growth strategies with a direct-to-consumer retail environment
• Proven experience leading and managing geographically dispersed teams, both in person and remotely
• Demonstrated ability to collaborate effectively across all levels of an organization, from senior leaders to individual contributors
• Proven experience managing business performance across multiple APAC markets

Experience Requirements

Generally requires 12+ years of relevant experience, including significant experience in regional leadership roles across multiple APAC markets.

Education Requirements

Bachelor’s Degree in Business, Marketing or a related field preferred, or a combination of education and equivalent work experience.

Work Environment

The noise in the work environment is usually moderate. Other factors are:

• A high-energy environment requiring the ability to manage competing priorities and deadlines effectively
• Professional yet casual working atmosphere
• A hybrid work model (combining remote and onsite presence)
• Willingness to work extended hours as business needs may require during peak periods or to meet project deadlines
• Occasional need to attend virtual meetings outside standard local business hours to support cross-functional alignment with global teams

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

iHerb Benefits

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!