Marketing Director

Lush Lawn; Waterford Charter Township (MI); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

PTO

Medical, dental, vision, and voluntary

Job summary

Lush Lawn is seeking a Marketing Director who will hold ultimate responsibility for the organization's marketing activities and oversee a fully integrated marketing strategy across the business. This in-office role is based at the Waterford, Michigan headquarters.

The position leads brand development, campaigns, digital marketing, events, and PR, collaborates with sales to drive pipeline, and manages the annual marketing budget and analytics. In-office in Waterford, Michigan.

Qualifications

• Minimum of five years of marketing management experience with a team.
• Bachelor's or Master's degree in Marketing or Business.
• Proven track record in senior marketing roles.
• Experience with HubSpot or Salesforce preferred.
• Detail oriented and data-driven.

Responsibilities

• Develop and implement brand strategy for the organization.
• Lead marketing and communications across services and lines.
• Execute marketing campaigns, events, digital marketing, and PR.
• Partner with sales leaders to drive pipeline and revenue growth.
• Manage company websites and social media, improving online reputation.
• Monitor competitive environment and consumer trends.
• Provide short- and long-term market forecasts from market research data.
• Manage annual marketing budget, spend, and variances.
• Generate, track, and manage marketing leads.

Skills

Marketing management

Team leadership

Strategic marketing

Brand development

Data analysis

Budget management

Education

Bachelor's or Master's in Marketing or Business

Tools

HubSpot

Salesforce

Job description

Lush Lawn & Sarari Tree is seeking a Marketing Director who will hold the ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Develops and executes marketing strategy by analyzing market trends, customer needs, and competition, driving lead generation, improving customer experience, and strengthening brand presence.

This position is 100% in-office at the company headquarters in Waterford, Michigan

Duties of the Marketing Director:

• Development and implementation of the brand strategy
• Developing and delivering the marketing and communications strategy for new and existing services for multiple business service lines
• Implementation of the marketing strategy - including campaigns, events, digital marketing, and PR
• Partner with the sales leaders to drive pipeline growth, conversion and revenue impact; enabling them to meet their commercial objectives by providing effective tools, materials and presentations
• Manage company websites and social media presence; direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• Drives achievement of financial objectives by developing and managing the annual marketing budget, forecasting and allocating spend, monitoring performance against plan, analyzing variances, and making strategic adjustments to optimize results
• Generating, tracking, and managing marketing leads

Requirements of the role:

• Minimum of five years of marketing management (managing a team)
• Bachelors or Master’s degree in Marketing or Business
• Proven track record of success in senior marketing roles (share portfolio)
• Experience with Hubspot or SalesForce preferred
• Confident, driven and dynamic leader
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Demonstrated ability with business financial planning, strategy and statistical analysis
• Detail Oriented

Salary $75000 - $95000 annually based on experience

• Competitive pay and bonus potential
• PTO
• Medical, dental, vision, and voluntary life insurance