Marketing Director

Powerfulmedical; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Powerful Medical is seeking a Marketing Director to own and scale the marketing function across B2C and B2B. This builder's role demands strategic ownership, ambiguity navigation, and rapid execution in a high-growth setting.

You will architect and run a full-funnel growth engine, lead the marketing team, and own the tech stack and metrics. You'll collaborate with Sales, Clinical, and Product to ensure consistent messaging across socials, website, conferences, and customer communication, driving

Qualifications

• Proven track record scaling SaaS or healthcare technology from early traction to hyper-growth.
• Hands-on ability to build, test, and optimize marketing programs in a fast-moving environment.
• Able to translate clinical and technical concepts into clear audience messages.

Responsibilities

• Architect and execute the full-funnel growth strategy across B2C and B2B.
• Lead demand generation across priority markets, optimize CAC/LTV across channels.
• Run webinars, events, and conferences; manage end-to-end promotion and follow-ups.
• Own brand and content across channels; turn evidence and outcomes into compelling stories.
• Own website and marketing tech stack; ensure conversion-focused pages with data-driven decisions.
• Track performance and iterate on funnel metrics; build and lead a high-performing team.

Skills

Growth hacking

Hands-on executor

Tech native

Strong communicator

Adaptable

Job description

What you\'ll do

About Powerful Medical
We build life-saving tech powered by AI. Our certified product PMcardio helps to diagnose cardiovascular diseases—the #1 cause of death globally—by analyzing ECGs. We're backed by leading European, US, and Israeli venture capital firms and work closely with top healthcare providers across the EU and United States.

About the Role

We're hiring a Marketing Director to own and scale our entire marketing function across both B2C and B2B. This is a builder's role for someone with a co-founder mentality, someone who takes full ownership of strategy and execution, thrives in ambiguity, and moves fast in a high-growth environment.
You'll architect and run a full-funnel growth engine, build and lead the marketing team, and own the tech stack and the numbers. You'll work hand-in-hand with Sales, Clinical, and Product to keep our messaging accurate and consistent across socials, our website, conferences, and customer communication.
We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from doctors and nurses to investors and the general public, and be rewarded for the growth you drive, this role is for you.
The opportunity. Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: SEO and content, a HubSpot CRM with automated workflows, 200+ daily registrations, 10,000+ paying B2C customers acting as a lead-gen funnel, an identified pipeline of thousands of B2B health systems, clinical validation and medical-education assets ready for distribution, established relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in our priority markets. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader.

Your Role

• Architect and execute the full-funnel growth strategy across B2C and B2B , supporting pipeline, launches, and key announcements, and turning our B2C base into a high-performing B2B lead-gen engine


• Lead demand generation across priority markets , scaling acquisition and optimizing CAC/LTV across paid, organic, and referral channels


• Run webinars and lead events and conferences: end-to-end promotion, registrations, live coverage, and follow-ups


• Own the brand and content engine across all our channels (LinkedIn, employer branding, blogs, newsletters, email flows, case studies, landing pages, decks), turning clinical evidence, KOL voices, and real-world outcomes into stories that land with clinicians, health systems, and investors


• Own the website and marketing tech stack (HubSpot CRM, automation, personalization), keeping pages conversion-focused and decisions data-driven


• Track and report performance , monitoring key funnel metrics and iterating continuously


• Build and lead a high-performing marketing team and manage external partners to protect brand consistency


• Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models

What you need

Your Profile

• Proven track record scaling SaaS or healthcare technology from early traction to hyper-growth


• A growth hacker: instinct to find unconventional, high-leverage ways to pour fuel on growth that's already moving fast, running rapid experiments across acquisition channels


• Hands-on executor with a strategic mind: you build, experiment, execute, and iterate in real time; you own the strategy and you're the one shipping it


• Tech native: analytical, technical, and data-driven, using AI to deliver faster and smarter


• Strong communicator: able to turn complex, clinical topics into clear and engaging messages for clinical and commercial audiences


• Highly adaptable and resilient: thrives in ambiguity, makes quick, informed decisions, and pushes forward in fast-changing environments


• Mission-driven with a co-founder mentality: interested in healthcare and AI, and motivated to take full ownership of a domain

Compensation: A strong base + uncapped commission on the growth you drive + substantial stock options