Marketing Director

Excelsior Care Group; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical & Dental Insurance

Paid Time Off

401(k) Retirement Plan

Employee Recognition Program

Team oriented work environment

Company perks and employee discounts

Job summary

Excelsior Care Group's Throgs Neck Rehabilitation and Nursing Center in Bronx seeks a Marketing Director to lead community outreach, referral development, and census growth. You will cultivate partnerships with hospitals, physicians, and aging-care providers to drive admissions.

In this leadership role, you will manage marketing initiatives, oversee CRM tracking, and collaborate with the admissions team to ensure timely follow-up and service excellence for residents and families.

Qualifications

• Minimum 2 years of healthcare marketing experience in a skilled nursing facility, rehabilitation center, assisted living community, or home health agency.
• Minimum 2 years of nursing home or service industry experience with a strong understanding of customer service techniques.
• Proven ability to build and maintain professional referral relationships.
• Excellent networking, communication, presentation, and interpersonal skills.
• Strong organizational and time management abilities with the capability to manage multiple priorities.
• Self-starter with the ability to work independently while contributing to a collaborative team environment.
• Proficiency with Microsoft Office and CRM software.
• Valid driver's license and reliable transportation required.

Responsibilities

• Develop and maintain referral relationships with hospitals, rehabilitation facilities, physicians, home health agencies, assisted living communities, and community organizations.
• Conduct routine in-person visits to referral sources to strengthen existing partnerships and generate new business opportunities.
• Coordinate facility tours for prospective residents, families, and referral partners.
• Partner closely with the Admissions Department to ensure prompt follow-up on all referrals.
• Collaborate with the Administrator and interdisciplinary leadership team to develop and execute census growth strategies.
• Track referral activity, admissions, denials, and conversion rates while identifying opportunities for improvement.
• Represent the facility at networking events, healthcare meetings, community outreach programs, and health fairs.
• Promote the facility's specialty programs, rehabilitation services, and clinical capabilities to referral partners.
• Assist with marketing initiatives, brochures, presentations, community events, and digital marketing efforts.
• Monitor local market trends and competitor activity to identify new growth opportunities.
• Participate in daily admissions and census meetings.
• Deliver exceptional customer service to residents, families, referral partners, and community stakeholders.
• Assist with service recovery efforts to maintain positive referral relationships.
• Maintain accurate records of marketing activities, referral contacts, and business development efforts using CRM and tracking systems.

Skills

Healthcare marketing

Customer service

Networking

Communication

Presentation

Interpersonal skills

Organizational skills

Time management

Self-starter

Tools

Microsoft Office

CRM software

Job description

Facility: Throgs Neck Rehabilitation and Nursing Center

Location: Bronx, NY

Position: Marketing Director

Schedule: Full-Time | Monday–Friday | 9:00 AM – 5:00 PM

Salary: $130000 – $150,000 annually

Drive Growth. Build Relationships. Make an Impact.

Throgs Neck Rehabilitation and Nursing Center is seeking a dynamic, relationship-driven Marketing Director to lead our community outreach and referral development efforts. This key leadership role is responsible for increasing admissions by cultivating strong partnerships with hospitals, physicians, assisted living communities, case managers, discharge planners, insurance providers and other healthcare professionals throughout the community.

Key Responsibilities

• Develop and maintain referral relationships with hospitals, rehabilitation facilities, physicians, home health agencies, assisted living communities, and community organizations.
• Conduct routine in-person visits to referral sources to strengthen existing partnerships and generate new business opportunities.
• Coordinate facility tours for prospective residents, families, and referral partners.
• Partner closely with the Admissions Department to ensure prompt follow-up on all referrals.
• Collaborate with the Administrator and interdisciplinary leadership team to develop and execute census growth strategies.
• Track referral activity, admissions, denials, and conversion rates while identifying opportunities for improvement.
• Represent the facility at networking events, healthcare meetings, community outreach programs, and health fairs.
• Promote the facility's specialty programs, rehabilitation services, and clinical capabilities to referral partners.
• Assist with marketing initiatives, brochures, presentations, community events, and digital marketing efforts.
• Monitor local market trends and competitor activity to identify new growth opportunities.
• Participate in daily admissions and census meetings.
• Deliver exceptional customer service to residents, families, referral partners, and community stakeholders.
• Assist with service recovery efforts to maintain positive referral relationships.
• Maintain accurate records of marketing activities, referral contacts, and business development efforts using CRM and tracking systems.

Qualifications

• Minimum 2 years of healthcare marketing experience, preferably in a skilled nursing facility, rehabilitation center, assisted living community, or home health agency.
• Minimum 2 years of nursing home or service industry experience with a strong understanding of customer service techniques.
• Knowledge of Medicare, Managed Care, and post-acute care preferred.
• Proven ability to build and maintain professional referral relationships.
• Excellent networking, communication, presentation, and interpersonal skills.
• Strong organizational and time management abilities with the capability to manage multiple priorities.
• Self-starter with the ability to work independently while contributing to a collaborative team environment.
• Proficiency with Microsoft Office and CRM software.
• Valid driver's license and reliable transportation required.

Benefits

• Comprehensive Medical & Dental Insurance
• Generous Paid Time Off (PTO)
• 401(k) Retirement Plan
• Employee Recognition Program
• Supportive, team-oriented work environment
• Company perks and employee discounts

Join Our Team

At Throgs Neck Rehabilitation and Nursing Center, you'll have the opportunity to make a meaningful impact by connecting patients and families with exceptional post-acute care services while helping drive the continued growth of our organization. If you're an energetic healthcare marketing professional who thrives on relationship-building and achieving results, we'd love to hear from you.