Marketing Director

Edelman Fossil Park & Museum of Rowan University; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical / dental / vision

401(k)

PTO / holidays

Professional development

Hybrid work mode

Job summary

G&A is a global experience design firm shaping some of the world’s most meaningful cultural, brand, and place-based experiences. From museums and cultural institutions to brands, destinations, and environments, we believe Experience is Everything.

We’re seeking a Marketing Director to shape and execute strategy, partner with the Chief Creative Officer, and elevate how G&A shows up in a crowded, noisy world—driven by taste, clarity, and ambitious storytelling.

Qualifications

• 5-8 years of marketing experience in a marketing, branding, or creative agency environment.
• Experience marketing professional services, creative work, or complex offerings.
• Proven ability to own initiatives end-to-end.
• Experience developing junior team members.
• Excellent writing, storytelling, and editorial judgment.

Responsibilities

• Develop and execute marketing strategy in partnership with the CCO.
• Protect and evolve the G&A brand across touchpoints with a confident, considered voice.
• Lead creation of compelling marketing content and thought leadership.
• Plan and manage integrated campaigns across digital, social, email, and web.
• Support PR activities, awards submissions, and media relationships.
• Collaborate with Business Development, Creative, and Leadership teams.

Skills

Marketing strategy

Storytelling

Editorial judgment

Strategic thinking

Execution

Leadership

Project management

Cross-functional collaboration

Time management

Job description

This is a senior, hands-on marketing role for someone who knows how to position creative excellence, tell compelling stories, and help an agency stand out in a crowded world—without shouting. Working directly with the Chief Creative Officer, you’ll shape and execute G&A’s marketing strategy across brand, content, campaigns, PR and thought leadership.

This is a rare opportunity to shape the voice, visibility, and influence of a globally respected experience design firm at a moment of real momentum. You’ll work directly with the Chief Creative Officer, have genuine ownership over how G&A shows up in the world, and help define what great marketing looks like for a creative organization that believes experience is everything.

If you’re excited by the idea of building something with taste, clarity, and ambition—and want your thinking to genuinely matter—this role offers the freedom, trust, and creative partnership to do your best work.

What you’ll do/Key Responsibilities

Marketing Strategy & Brand

• Develop and execute G&A’s marketing strategy in close partnership with the CCO
• Help evolve and protect the G&A brand across all touch points—confident, considered, and creatively distinctive
• Ensure consistency of voice, tone, and visual identity across channels

Content & Storytelling

• Lead the creation of compelling marketing content: case studies, thought leadership, campaign narratives, presentations, and digital content
• Work closely with internal creative teams to translate complex work into clear, engaging stories
• Identify and develop strong editorial angles around G&A’s work, people, and perspectives

Campaigns & Channels

• Plan and manage integrated marketing campaigns across digital, social, email, and web
• Oversee G&A’s presence on LinkedIn and other relevant platforms—strategic, not noisy
• Track performance and optimize campaigns based on insight, not vanity metrics

PR, Awards & Thought Leadership

• Support PR initiatives, press outreach, and media relationships
• Manage awards submissions and industry recognition efforts
• Help position G&A leaders as visible, credible voices within the experience design and cultural sectors

Collaboration & Leadership

• Partner closely with Business Development, Creative, and Leadership teams
• Manage external partners, freelancers, or agencies as needed
• Bring clarity, momentum, and high standards to everything marketing touches

Marketing Director

• Partner closely with Business Development, Creative, and Leadership teams
• Manage external partners, freelancers, or agencies as needed
• Bring clarity, momentum, and high standards to everything marketing touches

What You Bring

• 5-8 years of marketing experience, ideally within a marketing, branding or creative agency
• Experience marketing professional services, creative work or complex offerings
• Demonstrated ability to own initiatives end-to-end
• Experience managing or developing junior team members
• Excellent writing, storytelling and editorial judgment
• Strong strategic thinking combined with practical execution
• Confidence working directly with senior leadership
• Ability to independently manage multiple priorities and projects
• Taste. Judgement. A healthy skepticism of buzzwords

Nice to Have

• Experience in architecture, design, cultural, or experience-driven industries
• Familiarity with awards programs, PR processes, and thought leadership platforms
• Experience collaborating with creative teams and leadership in agency environments

Why G&A

• globally respected experience design work
• access to senior leadership
• meaningful cultural / brand / place-based projects
• ability to influence rather than simply execute
• multidisciplinary creative environment
• a firm that takes quality, discipline, and craft seriously

What We Offer

• Medical / dental / vision
• 401(k)
• PTO / holidays
• Professional development
• Hybrid work mode

About G&A

G&A is a global experience design firm shaping some of the world’s most meaningful cultural, brand, and place-based experiences. From museums and cultural institutions to brands, destinations, and environments, we believe Experience is Everything.

Marketing Director

Example: We are looking for a Marketing Manager who understands how to position creative excellence, tell compelling stories, and help an agency stand out in a crowded, noisy world—without shouting.

EEO/Accommodation Language

G&A is an equal opportunity employer. We are committed to creating an inclusive workplace and consider qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

G&A provides reasonable accommodations to qualified individuals with disabilities throughout the application and hiring process. If you need an accommodation to participate in the application process, please contact [[e-mail]].