Marketing Director

Serv Recruitment; Miami (FL); On-site; USD 180,000 - 270,000; Full time

Job summary

Serv, a global executive recruitment partner, is helping a fast-growing, high-end medical aesthetics practice in Miami hire a Director of Marketing. The role will shape a national brand, build a disciplined demand-generation engine, and drive profitable growth.

Reporting to the CEO, the Director will own vision, strategy, performance, and team leadership, focusing on qualified demand, brand trust, and scalable results across paid media, content, SEO, and lifecycle marketing.

Qualifications

• Proven success leading a marketing organization with a multidisciplinary team.
• Demonstrated growth in qualified demand, revenue contribution, and efficiency.
• Strong command of brand, paid and organic media, content, SEO, lifecycle marketing, conversion, and attribution.
• Experience hiring, coaching, and developing high performers.
• Excellent financial judgment, data literacy, communication, and emotional intelligence.

Responsibilities

• Own brand strategy, positioning, annual planning, budget, and forecasting.
• Lead paid media, organic social, content, SEO, and website conversion.
• Recruit, hire, coach, develop, and manage the marketing team.
• Own data integrity, dashboards, testing, AI and automation, vendor performance, and weekly reporting to the CEO.
• Collaborate with Sales on lead quality and with Operations on capacity and patient experience.
• Build a world-class marketing organization aligned with client goals.

Skills

Marketing leadership

Brand strategy

Demand generation

Budget management

Team leadership

Data-driven decisions

Healthcare luxury marketing

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client for a Director of Marketing.

Join the Team:

We are working with a fast-growing, high-end medical aesthetics practice headquartered in Miami, FL. Known for innovation, transparency, and a culture of excellence, the team is expanding and seeking top talent to help scale.

The team’s non-negotiables are:

• Patient Satisfaction and Safety Over Profit
• Unreasonable Hospitality: bring the human back to plastic surgery
• Ever Forward: learn, adapt, test, and improve
• Warrior Spirit: never quit when the work gets difficult

Position Responsibilities:

This is not a role for someone who merely manages social media, approves creative, or watches an agency dashboard. This is an opportunity to shape a national brand, build a disciplined demand-generation engine, and help write the organization’s next chapter.

Reporting to the CEO, the Director of Marketing will own the vision, strategy, performance, leadership, and future of the Marketing organization. Success will be measured not by vanity metrics, but by qualified demand, brand trust, and efficient growth.

Your mission is to build a world-class marketing organization that makes the organization unmistakable, turns trust into qualified demand, and supports predictable, profitable growth.

This role includes:

• Own brand strategy, positioning, patient insight, annual planning, budget, and forecasting
• Own marketing KPIs, including qualified leads, CPL, CAC, ROAS, attribution, share of voice, reputation, and pipeline contribution
• Lead paid media, organic social, content and video, SEO, website conversion, email/SMS nurture, PR, referrals, influencers, and partnerships
• Build distinct surgeon and service-line brands under one consistent standard
• Recruit, hire, onboard, coach, develop, performance manage, and when necessary, terminate team members
• Own data integrity, dashboards, testing, AI and automation, vendor performance, and weekly reporting to the CEO
• Partner closely with Sales on lead quality and conversion
• Partner with Operations on capacity and patient experience
• Protect the organization’s brand while continually raising the standard
• Build a predictable pipeline of qualified, brand-aligned patients
• Improve marketing efficiency, lead quality, and booked-revenue contribution
• Establish clear dashboards, disciplined testing, and reliable attribution
• Build a high-performing, values-aligned team where A players thrive

Qualifications

• Proven success leading a marketing organization, meaningful budget, and multidisciplinary team
• Demonstrated growth in qualified demand, revenue contribution, and marketing efficiency
• Strong command of brand, paid and organic media, content, SEO, lifecycle marketing, conversion, and attribution
• Experience hiring, coaching, and developing high performers
• Excellent financial judgment, data literacy, creative taste, communication, and emotional intelligence
• Aesthetics, healthcare, luxury services, multi-location, or high-ticket marketing experience preferred
• Comfortable owning performance and making difficult decisions
• Focused on measurable business results rather than likes, followers, impressions, or awards
• Willing to take ownership when lead quality, acquisition costs, attribution, creative performance, or brand consistency falls short

Our Ideal Teammate Is Someone Who:

• Is hungry and relentlessly driven
• Studies the patient, market, and numbers
• Creates momentum, tests quickly, and challenges complacency
• Is confident without ego and willing to seek feedback and own mistakes
• Has exceptional emotional intelligence and strong creative judgment
• Inspires creators, challenges agencies, and develops talent
• Takes extreme ownership rather than outsourcing accountability
• Combines creative judgment with financial discipline
• Values responsibility over authority
• Raises standards and produces results
• Is proactive and accountable
• Think strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Embraces learning and feedback
• Cares deeply about doing great work

Hiring Process

We take our hiring process seriously and evaluate candidates based on both capability and culture fit. Our goal is to ensure you step into a role where you feel genuinely excited and fulfilled. That’s important for you, and it’s equally important for us.

Please note that steps may vary slightly depending on the position.

Location: Miami, Florida

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.