Marketing Director

WIKA Group; Lawrenceville (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Work-life integration

Mobile working

Flexible working hours

Pension scheme

Good development opportunities

Employee discounts

Attractive remuneration system

Health initiatives

Job summary

The WIKA Group is seeking a Marketing Leader in Georgia, USA to align strategies with company objectives, sales plans, and global direction. You will build plans for customer acquisition, market expansion, and new product adoption while setting clear objectives and investment outcomes.

You will lead marketing programs, collaborate with Sales to boost lead quality and pipeline, and manage digital, events, PR, and content initiatives to fit global standards and local needs.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience in B2B marketing within the industrial/process instrumentation and controls market preferred.
• Demonstrated success developing marketing programs that contribute to pipeline growth, customer acquisition, and revenue performance.
• Experience working within a global organization and coordinating local execution with global direction.
• Strong understanding of CRM, digital marketing, lead management, and marketing analytics.
• Strong business acumen and customer focus.
• Leadership and team development capability.
• Strategic thinking and problem-solving skills.

Responsibilities

• Develops and executes marketing strategies aligned with Company objectives, business segment priorities, sales plans, and global marketing direction.
• Partners with business leaders to establish marketing priorities, annual plans, and performance expectations.
• Uses market, customer, competitor, and business data to identify growth opportunities and investment priorities.
• Builds marketing plans that support new customer acquisition, market expansion, new product adoption, and growth initiatives.
• Establishes objectives, measures, and expected business outcomes for marketing programs and investments.
• Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution.
• Partners with Sales to improve lead quality, conversion rates, and overall commercial effectiveness.
• Marketing Intelligence and Delivering Go-to-Market Collateral
• Develops market-facing collateral, messaging, sales tools, and campaign materials that support commercialization, customer engagement, and sales effectiveness.
• Supports new product launches and commercialization activities.
• Leads digital marketing, content, events, public relations, website, search, email, and social media activities aligned with global standards and local business requirements.
• Oversees marketing systems, external agencies, and service providers that support marketing objectives.
• Leads, develops, and manages the WIKA USA Marketing team.
• Develops and manages the annual marketing budget and resource plan.
• Continuously improves marketing processes, tools, reporting, and organizational effectiveness.

Skills

CRM

Digital marketing

Lead management

Marketing analytics

Strategic thinking

Problem solving

Leadership

Team development

Business acumen

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM software

Job description

• Develops and executes marketing strategies aligned with Company objectives, business segment priorities, sales plans, and global marketing direction.
• Partners with business leaders to establish marketing priorities, annual plans, and performance expectations.
• Uses market, customer, competitor, and business data to identify growth opportunities and investment priorities.
• Builds marketing plans that support new customer acquisition, market expansion, new product adoption, and growth initiatives.
• Establishes objectives, measures, and expected business outcomes for marketing programs and investments.
• Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution.
• Partners with Sales to improve lead quality, conversion rates, and overall commercial effectiveness.
• Marketing Intelligence and Delivering Go-to-Market Collateral
• Develops market-facing collateral, messaging, sales tools, and campaign materials that support commercialization, customer engagement, and sales effectiveness.
• Supports new product launches and commercialization activities.
• Leads digital marketing, content, events, public relations, website, search, email, and social media activities aligned with global standards and local business requirements.
• Oversees marketing systems, external agencies, and service providers that support marketing objectives.
• Leads, develops, and manages the WIKA USA Marketing team.
• Develops and manages the annual marketing budget and resource plan.
• Continuously improves marketing processes, tools, reporting, and organizational effectiveness.

Your activities

• Develops and executes marketing strategies aligned with Company objectives, business segment priorities, sales plans, and global marketing direction.
• Partners with business leaders to establish marketing priorities, annual plans, and performance expectations.
• Uses market, customer, competitor, and business data to identify growth opportunities and investment priorities.
• Builds marketing plans that support new customer acquisition, market expansion, new product adoption, and growth initiatives.
• Establishes objectives, measures, and expected business outcomes for marketing programs and investments.
• Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution.
• Partners with Sales to improve lead quality, conversion rates, and overall commercial effectiveness.
• Marketing Intelligence and Delivering Go-to-Market Collateral
• Develops market-facing collateral, messaging, sales tools, and campaign materials that support commercialization, customer engagement, and sales effectiveness.
• Supports new product launches and commercialization activities.
• Leads digital marketing, content, events, public relations, website, search, email, and social media activities aligned with global standards and local business requirements.
• Oversees marketing systems, external agencies, and service providers that support marketing objectives.
• Leads, develops, and manages the WIKA USA Marketing team.
• Develops and manages the annual marketing budget and resource plan.
• Continuously improves marketing processes, tools, reporting, and organizational effectiveness.

Your profile

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience in B2B marketing within the industrial/process instrumentation and controls market preferred.
• Demonstrated succes developing marketing programs that contribute to pipeline growth, customer acquisition, and revenue performance.
• Experience working within a global organization and coordinating local execution with global direction.
• Strong understanding of CRM, digital marketing, lead management, and marketing analytics.
• Strong business acumen and customer focus.
• Leadership and team development capability.
• Strategic thinking and problem-solving skills.

Benefits:

• Work-life integration
• Mobile working
• Flexible working hours
• Pension scheme
• Good development opportunities
• Employee discounts
• Attractive remuneration system
• Health initiatives

The WIKA Group is among the world leaders in measurement technology with its products and services. With excellent sensing solutions, we enable safe, efficient and sustainable processes. And this for more than 75 years. More than 11,000 employees are currently committed towards this end.

Together we meet the megatrends of demographic change, digitalisation and sustainability. This brings with it challenges, and many opportunities. Innovation and growth arise from new perspectives and ideas. What are yours? Join us on the way to a better future.