Marketing Director

TriNet Group; Jersey City (NJ); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

401K

STD

HSA

PTO

Job summary

Matrix-IFS is seeking a hands-on Marketing Director to lead all marketing initiatives, develop one-to-one customer materials, and support the Sales Team in building stronger relationships and revenue. This role oversees digital strategy, content production, events, PR, and campaigns, with growth opportunities in a dynamic technical consultancy serving Banks, Brokerage, and Financial Services.

The ideal candidate has a bachelor's degree and 4+ years of marketing experience, excellent copywriting

Qualifications

• Bachelor's degree in marketing or a related field.
• 4+ years of marketing experience in B2B or financial services preferred.
• Strong copywriting and messaging development abilities.
• Excellent written and verbal communication.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Define targets and metrics for marketing initiatives and analyze results.
• Collaborate with leadership to design field campaigns and tools.
• Develop customer-facing materials and digital collateral for sales.
• Measure ROI and apply learnings to future programs.
• Maintain up-to-date marketing materials on the intranet.
• Manage outbound campaigns via email, LinkedIn, and telemarketing.
• Work with sales and SMEs to build outbound lead-generation campaigns.

Skills

Marketing strategy

Copywriting

Lead generation

Project management

Communication skills

Education

Bachelor's degree

Tools

PowerPoint

Excel

Outlook

SharePoint

Job description

Matrix-IFS is seeking a hands-on Marketing Director to be responsible for all marketing initiatives, developing all one-to-one customer marketing materials and programs with the goal of helping the Sales Team generate stronger relationships and more revenue with each customer. This is an individual managing role with opportunity for growth. This role will develop digital strategy, monitor and manage design, content, and production of all marketing materials including events, PR and campaigns.

Included Responsibilities

• Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
• Partner with executive leadership to identify, prioritize and design field campaigns and tools to capitalize on new or existing opportunities to grow the business, whether through sales, industry-specific campaigns, Conferences, Events, etc.
• Develop customer-facing one-to-one marketing materials, programs, and tools that the sales team uses to generate business, inclusive of print and digital collateral, one to one email templates and signature pickers, case studies, RFP template design and sales presentations. (The latter may be in a PowerPoint, PDF, or video format.)
• Measuring and analyzing program ROI and applying key learnings to future programs.
• Keeping the one-to-one marketing materials on the intranet up-to-date and accurate
• Initiative and manage out-bound marketing campaign including email, LinkedIn, and telemarketing campaigns.
• Work with internal sales team and subject matter experts, to build out-bound campaigns focusing on lead generation

Requirements/Qualifications

• Bachelor’s degree required with 4+ years of marketing experience
• The ideal candidate will be able to multi-task and be a self-starter who is deadline-driven and works well in a fast-paced team environment
• Excellent written and oral communication skills required as this role involves a great deal of copywriting, both internally and externally
• Experience with developing marketing messaging and copy
• Experience with lead generation campaigns and channels
• Experience in the Financial Services industry is preferred
• Ability to communicate and collaborate with many levels of the organization.
• Exceptional customer service skills and a sense of urgency
• Deadline-oriented with excellent project management skills
• Advanced MS Word & Excel; Strong Outlook and PowerPoint, SharePoint skills

Matrix-IFS offers a competitive base salary and a full benefit package. Benefits include: medical, dental, 401K, STD, HSA, PTO and more.

MATRIX-IFS is a dynamic, fast growing, technical consultancy helping Banks, Brokerage, and Financial Services companies with AML/fraud detection, trading surveillance consulting and systems integration. We are comprised of talented, creative and dedicated individuals with a passion for delivering innovative solutions to the market. We source and foster the best talent and recognize that every employee's contributions are integral to our company's future. MATRIX-IFS’s success is based on a challenging work environment, competitive compensation and benefits, and rewarding career opportunities. We encourage a work environment of sharing, learning and succeeding together. Come and join a winning team! You'll be challenged, you'll have fun, and you'll be a part of a highly respected organization!

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)? Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?