Marketing Director

Relevant Solutions; Houston (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Relevant Solutions is seeking a Director of Strategic Marketing to translate growth priorities into an integrated marketing and ecommerce strategy. This enterprise leader owns brand direction, demand generation, digital presence, communications, marketing operations, customer insight, and ecommerce growth.

The role leads three teams and collaborates with sales, product, finance, IT, and executive leadership to improve market visibility, demand, and customer retention across the Relevant family

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 10+ years of progressive B2B marketing experience with enterprise programs.
• Experience leading digital marketing and ecommerce strategies in technical B2B environments.
• Proven ability to align brand, demand, content, and sales enablement with commercial outcomes.

Responsibilities

• Develop and execute an enterprise marketing plan aligned with growth objectives.
• Lead three functional teams: Digital, Marketing Ops, and Product Marketing.
• Oversee ecommerce strategy, web experience, and data-driven performance.
• Collaborate with Sales, Product, Finance, IT, and executives on KPIs and budgets.
• Manage agency/partner relationships and governance across campaigns.
• Translate customer insights into prioritized marketing improvements.

Skills

Strategic marketing leadership

Digital marketing strategy

Ecommerce growth

Demand generation

Brand governance

Cross-functional leadership

Education

Bachelor's degree in marketing, business, or related field

Tools

CRM (White Cup)

Marketing automation

Power BI

PIM (Akeneo)

Job description

The Director of Strategic Marketing is the enterprise leader responsible for translating Relevant Solutions' growth priorities into an integrated marketing and ecommerce strategy. The role owns the company's brand direction, demand generation, digital presence, communications, marketing operations, customer insight, and ecommerce growth agenda. This leader connects marketing activity to commercial performance, establishes clear priorities and decision rights, and ensures that campaigns, content, digital platforms, and customer experiences are consistent, measurable, and scalable across the Relevant family of companies.

The Director leads the internal marketing organization and coordinates specialized agency and technology partners. The role works closely with commercial, sales, customer solutions, product, finance, IT, and executive leadership to improve market visibility, generate and convert demand, expand digital adoption, and strengthen customer retention.

Strategy, Leadership & Governance

• Develop and execute the enterprise strategic marketing plan, annual operating priorities, budget, and performance scorecard aligned with company growth objectives.
• Lead, organize, coach, and develop the marketing and ecommerce team; establish role clarity, operating rhythms, priorities, and standards for execution.
• Define and maintain marketing decision rights, intake and prioritization processes, campaign governance, and escalation paths to reduce friction and accelerate execution.
• Advise executive and commercial leaders on market positioning, customer trends, growth opportunities, marketing investment, and digital strategy.
• Manage agency, media, creative, technology, and outsourced partner relationships (e.g., MarketScale, The Vertical Solution, American Eagle), including partner selection, scope, performance, and spend.

Brand, Communications & Thought Leadership

• Own and evolve the Relevant brand architecture, standards, visual identity, templates, and company-wide brand compliance.
• Advance the One Relevant brand across legacy businesses, acquisitions, locations, vehicles, digital properties, collateral, and employee-facing materials.
• Lead internal and external communications, public relations, social media strategy, executive communications support, newsletters, and acquisition communications.
• Develop thought-leadership programs including case studies, whitepapers, videos, webinars, podcasts, customer stories, and industry insights.
• Guide strategic events, trade shows, sponsorships, community partnerships, and customer or supplier co-branded programs.

Demand Generation, Campaigns & Sales Enablement

• Build an integrated demand-generation strategy across email, search, paid media, social, content, webinars, events, retargeting, and account-based marketing.
• Establish campaign calendars, audience segmentation, lead-scoring, nurturing, and sales handoff processes so qualified opportunities are tracked and followed through.
• Partner with sales and commercial leaders to define shared KPIs, campaign priorities, target accounts, pipeline goals, and feedback loops.
• Develop sales enablement content such as battlecards, product comparisons, launch kits, presentations, customer success stories, and cross-sell materials.
• Lead go-to-market planning for new products, suppliers, capabilities, acquisitions, and strategic initiatives.

Ecommerce & Digital Experience

• Own the ecommerce growth strategy and roadmap, including ShopRelevant.com, product assortment expansion, platform enhancements, digital adoption, conversion, and online revenue growth.
• Prioritize supplier and product additions to ecommerce in partnership with product marketing, customer solutions, category leaders, and commercial teams.
• Lead the digital customer experience across corporate and ecommerce websites, including navigation, search, content, checkout, mobile experience, accessibility, performance, and lead capture (e.g., HubSpot forms and web tools).
• Oversee product information management (e.g., Akeneo PIM), digital asset management, website/catalog content quality, and consistency of product data across customer-facing platforms.
• Direct SEO, SEM, paid media, content optimization, location-search visibility, and ongoing digital performance improvement.
• Partner with IT and external implementation partners on platform architecture, integrations, data quality, cybersecurity requirements, and roadmap delivery.

Marketing Operations, Analytics & Customer Insight

• Own marketing planning, workflow, calendars, budget administration, supplier co-op and MDF governance, vendor management, and operational reporting.
• Maximize eligible supplier funding and ensure programs, documentation, allocations, and results are visible to stakeholders.
• Establish dashboards and reporting (e.g., Power BI) for campaign performance, web and ecommerce behavior, lead conversion, customer retention, and marketing-attributed pipeline or revenue.
• Use customer, market, sales, web, CRM, and ecommerce data to identify customer needs, declining spend, churn risk, cross-sell opportunities, and areas for experience improvement.
• Lead customer listening programs, including NPS, CSAT, surveys, and closed-loop follow-up, and translate findings into prioritized improvements.
• Promote data integrity, disciplined measurement, testing, and continuous improvement across marketing programs and platforms.

Cross-Functional Collaboration

• Partner with pillar and regional commercial leaders to develop relevant campaigns, events, product promotions, and localized marketing plans.
• Coordinate with Customer Solutions and supplier marketing contacts on joint business plans, MDF, launches, campaigns, and performance reporting.
• Work with Finance on budgets, ROI, spend controls, and investment tradeoffs; with Legal on brand, communications, privacy, and contractual matters; and with IT on digital platforms and integrations.
• Surface conflicting priorities, dependencies, and execution risks early, with a recommended path to resolution.

Team Oversight

This role directly leads three functional teams and their managers:

• Digital Transformation — web administration, CRM administration, SEO/SEM, and ecommerce (ShopRelevant.com, Akeneo PIM).
• Marketing Operations & Communications — marketing ops, branding direction, internal/external communications, market research, and events.
• Product Marketing — PIM management, content creation, and demand generation campaigns.

Position Requirements

Education & Experience

• Bachelor's degree in marketing, business, communications, ecommerce, or a related field; equivalent relevant experience may be considered.
• 10+ years of progressive B2B marketing experience, including leadership of multi-disciplinary marketing teams and enterprise programs.
• Demonstrated experience leading digital marketing and ecommerce strategy in an industrial distribution, manufacturing, engineered-products, automation, or technical B2B environment.
• Experience building integrated demand-generation, brand, communications, content, and sales-enablement programs tied to commercial outcomes.
• Experience managing marketing budgets, agencies, technology partners, and cross-functional transformation initiatives.
• Experience with acquisitions, multi-brand organizations, supplier-funded marketing, or distributed business operations is strongly preferred.

Skills & Attributes

• Strategic and commercial mindset with the ability to connect customer needs, market opportunities, brand, demand generation, ecommerce, and financial outcomes.
• Strong people leader who sets clear expectations, develops talent, and balances strategy with hands-on execution.
• Advanced knowledge of CRM (e.g., White Cup) and marketing automation, website and ecommerce platforms, SEO/SEM, analytics (e.g., Power BI), PIM/DAM (e.g., Akeneo), content operations, and digital customer experience.
• Strong analytical capability and comfort using dashboards, performance metrics, customer data, and experimentation to make decisions.
• Excellent executive, written, verbal, and visual communication skills; able to simplify complex issues and influence across functions.
• Disciplined operator who can prioritize a broad portfolio, establish scalable processes, and deliver through ambiguity and change.
• Collaborative and decisive, with sound judgment in balancing enterprise standards and local commercial needs.

Physical Requirements & Work Environment

• Ability to perform the essential functions of an office-based leadership role with or without reasonable accommodation.
• Periodic travel to company locations, customer or supplier meetings, industry events, and partner working sessions; anticipated travel up to 25%.
• Occasional presence in industrial environments may require compliance with site‑specific safety training and personal protective equipment requirements.

Equal Opportunity Employer

Relevant Solutions is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable laws. Reasonable accommodations may be provided to individuals with disabilities to enable them to perform essential job functions.