Marketing Director

Chick-fil-A; Hanover (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Chick-fil-A Hanover is seeking a Marketing Director to develop and execute strategies that strengthen the restaurant's brand, increase sales, and foster community relationships.

The role is hands-on, blending strategic planning with daily operations, requiring active involvement with Team Members and guests to create memorable experiences.

You will lead marketing plans, social campaigns, events, signage, and local partnerships while maintaining consistent brand standards across all materials.

Qualifications

• Proven ability to develop and execute marketing strategies
• Strong communication, leadership and relationship-building skills
• Experience leading in-restaurant and community-based initiatives
• Ability to manage multiple campaigns across channels

Responsibilities

• Develop and implement a comprehensive social media strategy to elevate brand visibility and guest engagement.
• Build and nurture relationships with local businesses, schools, organizations, and community members.
• Plan and manage in-restaurant events and promotions that create meaningful guest experiences.
• Develop the marketing plan and budget aligned with business goals and brand standards.
• Maintain a hands-on presence in restaurant operations while guiding team engagement and guest service.

Skills

Marketing leadership

Social media management

Community outreach

Event planning

Brand management

Content creation

Job description

What happens when marketing leaves the computer and steps into the community?

It creates experiences, it builds relationships, it drives sales and it leaves a lasting impact.

We’re looking for a Marketing Director at Chick-fil-A Hanover who wants to do exactly that.

This role is responsible for developing and executing marketing strategies that strengthen our restaurant’s

brand, increase sales, and build meaningful relationships throughout our local community.

You’ll lead and execute:

• Marketing plans
• Social media campaigns
• In-restaurant events and experiences
• Signage and promotional initiatives
• Community outreach
• Catering initiatives
• Local partnerships and relationship building

This isn’t your typical marketing role, you won’t be sitting behind a computer all day. We believe great restaurant marketing starts with understanding the restaurant, that means understanding our guests knowing our Team Members, being involved in the operation and becoming part of the community we serve.

Our Marketing Director is expected to maintain a consistent presence in the restaurant and actively participate

in daily operations. You’ll spend part of your time building the strategy and part of your time living it.

We’re looking for someone who is:

Creative. Relational. Energetic. Strategic. Hands-on.

Someone who sees an empty calendar and thinks,

“What experience can we create?”

Someone who sees a local organization and thinks,

“How can we build a relationship?”

So, are you ready to get out from behind the screen and make an impact where it matters most?

Core Responsibilities:

Social Media & Digital Marketing:

• Develop and implement a comprehensive social media strategy.
• Create engaging content and manage social media platforms to strengthen brand visibility and customer engagement.
• Monitor social media channels, respond to customer inquiries, and help maintain a positive online reputation.

Community Engagement & Local Marketing:

• Build and maintain relationships with local businesses, schools, organizations, and community members.
• Identify and participate in local events and community outreach opportunities.
• Coordinate donation requests, sponsorships, and community partnerships.

Events & Promotions:

• Plan and manage in-restaurant events.
• Coordinate marketing promotions and special events that create meaningful guest experiences.
• Ensure events align with the restaurant’s vision and community goals.

Marketing Strategy & Brand Management:

• Develop and execute the marketing plan and budget in alignment with business objectives, target audiences, and the restaurant’s vision.
• Maintain consistent brand standards across marketing materials, campaigns, promotions, and restaurant signage.
• Monitor marketing performance and recommend improvements to increase guest engagement and business results.

Restaurant Operations & Team Engagement:

• Maintain a consistent, hands on presence in restaurant operations rather than working primarily from a computer or

office.

• Work alongside Team Members and leaders in frontline positions, including serving guests and supporting daily

restaurant ..

Minimum Working Requirements

• Must be available to work at least part time.
• Must be able to work in person at the restaurant and assist with peak operations from 11:00 AM to 2:00 PM or from 5:00pm to 8:00pm.
• Must be willing to work in frontline restaurant positions and actively support Team Members during daily operations.
• Must demonstrate excellent time management, communication, interpersonal, teamwork, and leadership skills.
• Must be creative, flexible, self-motivated, and able to multitask in a fast-paced, high-volume environment.
• Must demonstrate a cheerful attitude, customer-service orientation, accountability, and a commitment to serving the community.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.