Marketing Director

Palm Beach State College; Florida; Hybrid; USD 75,000 - 92,000; Full time

Benefits offered by this job

Tuition fee waiver

Tuition reimbursement

Health benefits

Generous time off

Remote or hybrid opportunities

Professional development

Job summary

Palm Beach State College seeks a Marketing Director to lead integrated campaigns that advance branding and enrollment. You will develop and execute data-driven strategies across digital and traditional media, oversee SEM and paid search, and ensure brand consistency across campus communications.

You will manage internal and external branding, collaborate with creative staff, and mentor a team while optimizing budgets and ROI.

Qualifications

• Master's degree in marketing, journalism, advertising, communications, public relations, or related field.
• Six years of experience in marketing, communications, branding, copywriting or public relations.
• Experience managing projects and setting production timelines.

Responsibilities

• Execute the vision for the College's marketing and advertising campaigns.
• Develop, implement data-driven marketing strategies across digital and traditional channels.
• Oversee SEM campaigns and manage paid search budget to maximize ROI.
• Coordinate internal and external branding across campus publications and media.
• Recruit, train, and supervise marketing staff and vendors.

Skills

Marketing strategy

SEM

Google Analytics

Budget management

Team mentoring

Copywriting

Education

Master's degree in marketing, journalism, advertising, communications, public relations, or related field

Six years of experience in marketing/brand/PR

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

Acrobat

Job description

# **Join our team!**## **What We Offer**At Palm Beach State College, you will discover a place where ideas come to life and the heartbeat of a county begins. By joining us, you will be exposed to professionals from across the U.S. and abroad who are the strivers, reinventors, explorers, and influencers dedicated to developing talent that fills the most needed workforce roles. As the Panthers, we embrace a community of belonging, caring, and connection for our students and employees. We seek creative individuals to help PBSC fulfill its mission of inspiring hope, advancing skills, and transforming lives.## **About this role**Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external audiences. Directs external marketing campaigns and works with vendors to ensure effectiveness, brand consistency and brand awareness initiatives.**What a day of a Marketing Director looks like:*** Executes on the vision for the College's strategic integrated marketing and advertising campaigns that focus on branding and enrollment.* Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices.* Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI),* Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines.* Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays.* Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply.* Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc.* Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography.* Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget.* Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed.* Develops and maintains positive relations with the internal and external community to promote College partnerships and collaboration.* Performs other job-related duties as assigned.**We'd love to hear from you if you have the following:**Education and Experience:* Master's degree in marketing, journalism, advertising, communications, public relations, or related field of study* Six years of experience in marketing, communications, branding, copywriting or public relations* Experience managing projects and setting production timelinesKnowledge of:* Various computer software applications, including word processing and database applications is required, including data analytics* Marketing communication tools, including digital marketing and social media* Microsoft Office Professional or similar applications* Latest trends and best practices in SEMSkilled in:* Writing in a positive manner to reflect favorably upon the organization* Mentoring team members to develop goal setting plans, share knowledge and experiences* Performance marketing, conversion, and online customer acquisition* Communication with excellent writing, editing, and presentation skills* Google analyticsAbility to:* Interact in a positive manner with diverse populations and varying education levels of students, faculty, staff, and the public* Effectively communicate verbally and in writing on a regular basis with internal and external customers, build relationships, manage customer expectations, and take responsibility for a high level of service* Accurately manage a budget* Balance multiple priorities and meet tight deadlinesLicenses, Registration, Certifications, or Special Requirements:* Regular physical attendance required**Preferred, but not a must:**Education and Experience:* Experience in higher education or similar industry with multiple brand pipelines* Experience with basic hypertext markup language (HTML)Knowledge of:* Media placement strategy, advertising budget maintenance, current advertising, and marketing analyticsSkilled in:* Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat**Work Environment and Physical Demand - Frequency*** Reach and grasp objects. - Daily* Sit for extended periods of time. - Daily* Stand for extended periods of time. - Occasionally* Use of video display terminal. - Hourly* Repetitive movement of wrists, hands, fingers. - Daily* Communicate information verbally. - Hourly* Communicate information in writing. - Hourly* Receive and understand information through oral and written communication. - Hourly* Proofread and check documents for accuracy. - Hourly* Identify and distinguish colors and shades of color. - WeeklyThis job description is intended to be generic in nature and describe the essential functions of the job. It is not an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.The minimum base pay for this position starts at $83,826.00 annually; however, the offer may vary based on the candidate's education and experience.This position is open until filled with an initial review date of September 14, 2026.## **Wait, there is more!*** *Culture:* Be part of an inclusive, Panther First environment where every role has a purpose, and employees have a sense of belonging.* *Education Benefits:* Tuition fee waiver at PBSC, tuition reimbursement, degree recognition award, educational leave, and more. Public Service Loan Forgiveness institution.* *Health and Wellness:* Medical, dental, vision, disability, life insurance, parental leave, and more.* *Generous Time Off:* Vacation, sick leave, holidays, and spring and winter breaks offering additional paid time off.* *Panther Perks:* Potential remote or hybrid opportunities, wellness programs, and apps related to stress management, nutrition, meditation, and more.* *Professional Development:* Leadership programs, professional learning workshops, and more.* *Retirement Investments**:*** State retirement plan options and voluntary 403(b) and 457 plans.Please review the following information to apply for a position at Palm Beach State College:* Carefully review the minimum qualifications advertised for the available position, as only applicants meeting the minimum requirements will be considered.* Background Check/ Drug Screen may be required based on the specific requirements of the position for which the application is being submitted. Employment is contingent upon passing a drug test and completing a criminal background investigation.* An essential goal of the Office of Human Resources is to respond to