Marketing Director

The Weitz Company / Contrack Watts, Inc.; Des Moines (IA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive Pay

Bonus Program

Benefits with HSA/FSA

Disability Insurance

Life Insurance

Paid Time Off

401K with Company Match

Tuition Reimbursement

Parental Leave

Voluntary Insurance

Wellness Program

Job summary

The Weitz Company is seeking a Marketing Director to be located at our corporate office in Des Moines, IA. This role leads marketing, communications, and PR across the United States, with up to 25% travel.

The position partners with Business Development and unit leaders to drive proposals, presales marketing, and demand-generation efforts, ensuring consistent brand execution and staff development. Strong leadership and strategic skills are essential.

Qualifications

• A college degree in Marketing, Public Relations, Communications or Business Management is required.
• Ten years of marketing and communications experience are required.
• Public relations and construction experience preferred but not required.
• Demonstrated initiative, judgment, influence, project management and analytical skills.
• Strong negotiation, leadership, business acumen, relationships, and decision making.
• Experience selecting and managing external marketing/communications consultants/vendors; proficiency with MS Office and Adobe InDesign; SEO and web analytics experience.

Responsibilities

• Lead and manage the Marketing team with day-to-day direction and coaching in a matrixed organization.
• Collaborate with Business Development and Business Unit leaders to plan product-line and local-office marketing initiatives, including RFP strategy and presales support.
• Implement and maintain brand standards and marketing plans across digital and traditional channels.
• Plan and execute digital marketing efforts, including targeted campaigns and social media strategy.
• Oversee development of marketing tools and content to support proposals, interviews, and marketing needs.
• Establish and track performance metrics and report on marketing investments.
• Lead external communications and public relations as primary media contact; manage crisis communications.
• Manage internal and external relationships with HR, vendors, media partners, and peers.

Skills

Leadership

Project management

Analytical skills

Negotiation

Business acumen

Vendor management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/PR/Communications/Business Management

Tools

MS Office

Adobe InDesign

SEO

Web analytics

Job description

Our Company views employees as our most valuable asset, and the key to our success. We are committed to growing a diverse and inclusive culture that inspires, motivates, and continuously improves. Community involvement, employee empowerment, and strong relationships makes The Weitz Company a great place to work.

The Weitz Company is seeking a Marketing Director to be located out of our corporate office in Des Moines, IA. This candidate will lead all Marketing functions throughout the United States. Business travel is required up to 25% for this position.

The Marketing Director leads the execution of marketing, communications, and public relations initiatives that support business development and growth objectives. This role partners closely with Business Development and Business Unit leaders to support priority pursuits through proposal strategy, presales marketing, targeted digital campaigns, and demand-generation efforts. The Marketing Director ensures consistent brand execution across product lines, subsidiary entities and local offices, manages and develops marketing staff, and tracks performance metrics to evaluate effectiveness and return on marketing investments. This role has direct and indirect supervisory responsibility for marketing personnel and reports to the Executive Vice President of Strategy Execution.

What You'll Do Every Day:

• Lead and manage the Marketing team, providing day-to-day direction for shared services and direct reports, coaching, and performance oversight while effectively working within a matrixed organization.
• Collaborate with Business Development and Business Unit leaders to plan and execute product-line and local-office marketing initiatives, including RFP strategy, proposal development, and presales marketing support.
• Implement and maintain brand standards and marketing plans across company entities, ensuring consistent application across digital and traditional channels.
• Plan and execute digital marketing efforts, including targeted campaigns, social media strategy, and presales initiatives that support business development goals.
• Oversee development of marketing tools and content, including video and presentation assets, to support proposals, interviews, and other marketing needs.
• Establish and track performance metrics, monitoring results and reporting on effectiveness and return on marketing investments.
• Lead external communications and public relations, serving as the primary media contact, identifying spokespersons, and overseeing PR and crisis management strategies.
• Manage internal and external relationships, working with Human Resources, vendors, media partners, and marketing peers to support communication and marketing initiatives.

What We're Looking For:

• Education: A college degree in Marketing, Public Relations, Communications or Business Management is required. An equivalent combination of education and experience will be considered.
• Experience: A minimum of ten (10) years of marketing and communications experience is required. Involvement in public relations and previous construction experience preferred, but not required.
• Skills: A qualified candidate will demonstrate initiative, independent judgment, influence, project management and analytical skills. They should also demonstrate strong negotiation, leadership, business acumen, business relationships, and decision‑making abilities. Experience in selection and management of external marketing and communications consultants and vendors is required.
• Technology: Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint) and Adobe InDesign, with the ability to learn other specific software. Execution history of SEO improvements, digital marketing campaigns, web analytics and external marketing measurement tools is required.

What We Offer:

• Competitive Pay
• Rewarding Bonus Program
• Comprehensive Benefits Package with Tax‑Advantaged HSA and FSA offerings
• Employer‑Paid Short and Long Term Disability Programs
• Employer‑Paid Life Insurance
• Generous Paid Time Off Provisions
• 401K Retirement Savings Plan With Company Match
• Tuition Reimbursement
• Fully Paid Parental Leave
• Voluntary Products including Critical Illness Insurance and Accident Insurance
• Corporate Wellness Program with Wellness Time Off and Rewards

Visa sponsorship is not available for this position at this time.

The Company is an Affiliated and Equal Opportunity Employer. All qualified applicants will receive consideration for employment (minorities, females, veterans, individuals with disabilities, sexual orientation, gender identity, or other protected categories in accordance with state and federal laws). The Company is a drug and alcohol free workplace and background checks are required if applicable. Click hereto review our Privacy Notice.