Marketing Director

Exceeders Group; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

A pioneering organization in Boston seeks a Marketing Director to lead and execute marketing strategies that enhance their market presence. The successful candidate will be responsible for designing comprehensive marketing initiatives, managing promotional activities, and supervising a marketing team. Essential qualifications include a bachelor's degree in marketing, proven digital marketing experience, and strong leadership skills. Proficiency in web analytics and a customer-oriented approach are also required for this impactful role.

Qualifications

• Excellent leadership and organizing skills are essential.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in digital marketing.
• Ability to identify target audiences and devise digital campaigns.
• Excellent leadership and interpersonal skills.

Responsibilities

• Design and implement comprehensive marketing strategies.
• Produce ideas for promotional events or activities.
• Monitor campaigns and advertisements progress.
• Monitor campaigns and advertisements progress and submit performance reports.
• Produce valuable online content, editorial design and organizing the organization's publications.
• Conduct general market research to keep abreast of trends and future enhancements.
• Control budgets and allocate resources amongst projects.
• Supervise the department and provide guidance to other marketing professionals.

Skills

Leadership skills

Analytical thinking

Communication skills

Marketing research

Web analytics knowledge

Customer-oriented approach

Customer-oriented

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

WebTrends

Google AdWords

Job description

Boston, Massachusetts, United States The Pioneers

The Pioneers are looking for a competent Marketing Director to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the organization's market presence and help it find a voice that will make a difference.

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the organization's activities.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns by organizing and developing specific programs and determining organization's presence at conventions, annual meetings and seminars.
• Monitor campaigns and advertisementsprogress and submit performance reports.
• Responsible for producing valuable content for the organizations online presence, editorial design and organizing the organizations publications.
• Conduct general market research to keep abreast of trends and future enhancements.
• Control budgets and allocate resources amongst projects.
• Supervise the department and provide guidance and feedback to other marketing professionals.

Qualifications/Skills

• Excellent leadership and organizing skills.
• Analytical and creative thinking.
• Exquisitecommunication and interpersonal skills
• Proficient in marketing research and statistical analysis
• Knowledge of web analytics and advertisement platforms (e.g. Google Analytics, WebTrends etc.) and Google AdWords.
• Customer-oriented approach with aptitude.

Education and Experience Requirements

• Bachelor's degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.