Marketing Director

SR Staffing; Birmingham (AL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Blue Cross Blue Shield health and dental plans

Matching 401(k)

Paid leave and holidays

Job summary

A fast-growing law firm in Birmingham, AL, is seeking an experienced Marketing Director to lead their marketing initiatives. In this role, you will mentor the internal team, oversee high-visibility campaigns, and ensure brand consistency across platforms. The ideal candidate has a strong background in both digital and traditional marketing, proven success in senior roles, and excellent leadership skills. Attractive benefits include health plans, a 401(k), and paid leave. Apply today!

Qualifications

• Experience creating and executing marketing campaigns.
• Proven success in senior-level marketing roles.
• Strong leadership and management capabilities.
• Deep experience in both digital and traditional marketing.
• Ability to plan, manage, and optimize budgets.

Responsibilities

• Lead and expand the internal marketing team.
• Analyze marketing performance metrics and deliver insights.
• Oversee marketing strategies across various platforms.
• Manage and optimize marketing budgets for ROI.
• Research competitors to recommend improvements.
• Identify budget, scheduling, and resource needs; manage the overall budget.
• Research competitors and industry trends to recommend improvements.

Skills

Leadership skills

Communication skills

Decision-making skills

Marketing campaign execution

Digital marketing experience

Analytical skills

Education

Bachelor’s or master’s degree in marketing

Tools

Google Ads

SEO

Google Analytics

CRM platforms

Email marketing tools

Job description

Our client a fast‑growing law firm seeks a Marketing Director to lead high‑visibility TV, billboard, and digital campaigns. Law firm or professional services marketing experience is required. They’re looking for someone with ownership mentality to elevate their brand.

Benefits

• Blue Cross Blue Shield health and dental plans
• Matching 401(k)
• Paid leave and holidays

Key Responsibilities

• Lead, mentor, and expand the internal marketing team while collaborating with external partners (agencies, copywriters, etc.).
• Analyze key marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign results, and consumer insights.
• Translate data into actionable strategies that improve performance and guide team direction.
• Oversee the development and execution of marketing strategies across TV, billboard, digital, and other platforms to ensure brand consistency.
• Manage and optimize marketing budgets across all channels to maximize ROI.
• Identify short‑ and long‑term resource, scheduling, and budget needs; develop and manage the overall marketing budget.
• Research competitors and industry trends to recommend improvements and new opportunities.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• Proven success in senior‑level marketing roles with experience creating and executing marketing campaigns.
• Strong leadership, communication, and decision‑making skills.
• Deep experience in both digital and traditional marketing.
• Demonstrated ability to plan, manage, and optimize budgets.
• Hands‑on experience with Google Ads, SEO, Google Analytics, CRM platforms, and email marketing tools.

Location: Birmingham, AL.

Apply on LinkedIn today!