Marketing & Digital Media Specialist

Okcnp; Oklahoma City (OK); On-site; USD 42,000 - 62,000; Full time

Job summary

Girl Scouts Western Oklahoma is seeking a Marketing & Digital Media Specialist who is a creative, digitally savvy storyteller. The role partners with the Marketing & Community Outreach Manager to execute marketing efforts across social media, email campaigns, website updates, and design, turning ideas into impactful campaigns and amplifying the mission to reach more girls.

You will manage social channels, create on-brand content, design graphics, track performance with analytics, and adjust

Responsibilities

• Execute day-to-day marketing initiatives across digital platforms with a strong focus on quality, consistency, and timeliness
• Create engaging, on-brand content including graphics, short-form video, email copy, and web content
• Capture and edit photos and videos at events and in the community to support storytelling efforts
• Write, edit, and proofread content across platforms in a voice that is fresh, engaging, and aligned with brand standards
• Manage and grow social media channels, including content planning, scheduling, posting, and community engagement
• Stay on top of trends and identify opportunities to create relevant, engaging content
• Monitor comments, messages, and interactions to foster a positive and responsive online presence
• Build, design, and deploy emails for both major audiences – membership & donors - that drive engagement and action
• Segment audiences and personalize messaging where appropriate
• Track performance metrics and optimize campaigns over time
• Maintain and update website content to ensure accuracy, relevance, and strong user experience
• Collaborate on landing pages and digital campaigns to support recruitment, fundraising, and program initiatives
• Design a wide range of digital and print materials, including social graphics, email visuals, flyers, and branded collateral
• Ensure all materials align with brand guidelines and feel modern, cohesive, and visually compelling
• Track and analyze performance across social media, email, and web platforms
• Use data to inform decisions, improve engagement, and optimize campaigns
• Share insights and recommendations with the Marketing & Community Outreach Manager
• Collaborate with internal teams to support events, programs, recruitment, and community outreach efforts
• Coordinate with external vendors and partners as needed
• Support marketing efforts across the organization, including occasional evening or weekend events
• Serve as a visible brand ambassador for GSWEST at events and in the community
• Build and maintain relationships with partners, volunteers, and stakeholders
• Support a culture of diversity, equity, inclusion, and access in all communications and interactions

Job description

POSITION SUMMARY

The Marketing & Digital Media Specialist is a creative, digitally savvy storyteller who brings the Girl Scouts Western Oklahoma brand to life across platforms. This role is ideal for someone with a strong eye for design and a passion for creating content—someone who loves staying on top of trends and turning ideas into impactful campaigns.

You’ll play a hands‑on role in executing marketing efforts—from social media and email campaigns to website updates and design—while using data to continuously improve performance. You’re comfortable working in a fast‑paced, collaborative environment and bring curiosity, creativity, and a willingness to try new ideas.

At the heart of this role is the opportunity to amplify our mission—using storytelling and digital platforms to inspire, reach, and empower more girls across Western Oklahoma.

Success in this role requires a strong understanding of social media trends and digital marketing best practices, along with excellent organizational skills and attention to detail. You’ll collaborate closely with the Marketing & Community Outreach Manager to connect with our community, grow our audience, and inspire the next generation of Girl Scouts.

KEY RESPONSIBILITIES

Execution & Content

• Execute day-to-day marketing initiatives across digital platforms with a strong focus on quality, consistency, and timeliness
• Create engaging, on‑brand content including graphics, short‑form video, email copy, and web content
• Capture and edit photos and videos at events and in the community to support storytelling efforts
• Write, edit, and proofread content across platforms in a voice that is fresh, engaging, and aligned with brand standards

Social Media Management

• Manage and grow social media channels, including content planning, scheduling, posting, and community engagement
• Stay on top of trends and identify opportunities to create relevant, engaging content
• Monitor comments, messages, and interactions to foster a positive and responsive online presence

Email Campaigns

• Build, design, and deploy emails for both major audiences – membership & donors - that drive engagement and action
• Segment audiences and personalize messaging where appropriate
• Track performance metrics and optimize campaigns over time

Website Management

• Maintain and update website content to ensure accuracy, relevance, and strong user experience
• Collaborate on landing pages and digital campaigns to support recruitment, fundraising, and program initiatives

Graphic Design

• Design a wide range of digital and print materials, including social graphics, email visuals, flyers, and branded collateral
• Ensure all materials align with brand guidelines and feel modern, cohesive, and visually compelling

Digital Analytics & Optimization

• Track and analyze performance across social media, email, and web platforms
• Use data to inform decisions, improve engagement, and optimize campaigns
• Share insights and recommendations with the Marketing & Community Outreach Manager

Collaboration & Support

• Collaborate with internal teams to support events, programs, recruitment, and community outreach efforts
• Coordinate with external vendors and partners as needed
• Support marketing efforts across the organization, including occasional evening or weekend events

Community Engagement & Representation

• Serve as a visible brand ambassador for GSWEST at events and in the community
• Build and maintain relationships with partners, volunteers, and stakeholders
• Support a culture of diversity, equity, inclusion, and access in all communications and interactions

EDUCATION AND/OR EXPERIENCE

1–3 years of experience in marketing, communications, or a related field (internships included!)
Bachelor’s degree preferred, but not required with relevant experience
Experience with social media platforms, email marketing tools, and basic design software (Canva, Adobe Creative Suite, or similar)Ability to manage multiple projects and meet deadlines

SELECTIVE ABILITIES & PHYSICAL DEMANDS:

Must be available to work frequent weekends and evenings/nights.
Volunteer as needed for Council events