Marketing & Creative Content Coordinator

McLane Polska; Columbia (SC); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Flexible healthcare options

Vacation time and PTO

401k

Team-building activities

Job summary

Girl Scouts of South Carolina—Mountains to Midlands is seeking a Marketing & Creative Content Coordinator to elevate our brand across digital, print, and social platforms. You’ll craft standout visuals and copy, manage social channels, photography, video, and digital campaigns, and help grow engagement with our council communities.

Based in Columbia with a 90-day onboarding and hybrid schedule, this role requires a 3+ year track record in marketing/communications, proficiency in Adobe Creative

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia Production, or related field.
• Minimum 3 years of experience in marketing, communications, social media, and/or content development.
• Experience in nonprofit or youth services environment preferred.
• Strong writing, editing, and storytelling abilities.
• Experience creating content for social media including graphics, photography, and video.
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere).
• Working knowledge of website CMS platforms and email marketing tools.
• Experience managing paid and organic social media content, analytics, and reporting.

Responsibilities

• Develop and execute graphics and visual assets for digital and print materials.
• Promote Girl Scouts through storytelling, digital presence, photography, videography, and outreach.
• Engage with partners, vendors, and community members as a brand ambassador.
• Maintain consistent brand voice and messaging across channels.
• Manage social media (Facebook, Instagram, LinkedIn, TikTok) including content creation, scheduling, engagement, monitoring, and analytics.
• Produce and edit photography, short-form video content, and event storytelling.
• Create digital and print design materials—flyers, brochures, presentations, annual reports, signage, newsletters, program collateral.
• Support digital advertising efforts including paid social and Google Ads; track performance and optimize.
• Coordinate project timelines and manage multiple priorities to ensure on-schedule delivery.
• Maintain updated website content and homepage features.
• Assist in council-wide campaigns including program promotion, membership recruitment, and public relations.

Skills

Graphic design

Social media

Content creation

Photography & videography

Adobe Creative Cloud

CMS websites

Writing & editing

Microsoft Office

CRM / Salesforce

Non-profit experience

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia Production, or related field

Tools

Adobe Creative Cloud

CMS platforms

Email marketing tools

Salesforce

Job description

Description

We're seeking an experienced Marketing & Creative Content Coordinator who’s ready to elevate our brand and grow engagement across Girl Scouts of South Carolina—Mountains to Midlands (the Council). In this role, you’ll craft standout visual and written content for digital, print, and social platforms—showcasing the power of Girl Scouting and the incredible experiences occurring across our Council.

You’ll collaborate with teammates to bring communications to life—developing graphic design projects creating vibrant visuals, driving strategic social media, producing engaging photography and video, supporting digital advertising, and keeping our digital presence bright, current and inspiring. Together, we’ll strengthen our brand, amplify our storytelling, and spark deeper connection with our audiences.

This position is based at our Columbia office with a hybrid schedule after completing a 90-Day Onboarding & Development Plan. Some evenings, weekends, and travel will be part of the adventure as you capture events, support council gatherings, and help bring our story to life in real time.

As our experienced Marketing & Creative Content Coordinator, you’ll shape the stories, visuals, and campaigns that capture attention and elevate our brand by…

• Developing graphic design projects from concept through production, ensuring polished, mission-aligned visual materials.
• Actively promoting Girl Scouts through compelling storytelling, digital presence, photography / videography, and outreach.
• Serving as an outreach and brand ambassador, engaging comfortably with vendor partners, contacts, and community members.
• Represent the council’s brand, ensuring clear and consistent communication across all channels.
• Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok) including content creation, scheduling, community engagement, monitoring, and analytics.
• Produce and edit photography, short form reel content, and video storytelling for events, programs, and campaigns.
• Develop digital and print design materials including flyers, brochures, presentations, annual reports, signage, newsletters and program collateral.
• Supports digital advertising efforts, including paid social campaigns, Google Ads, and performance tracking.
• Optimizes digital ad performance through ongoing analysis, testing, and refinement. Provides recommendations on usage and any enhancements to increase visibility.
• Coordinating project timelines, managing competing priorities, and ensuring deliverables are completed on schedule.
• Maintain updated web content including program listings, imagery, forms, and homepage features.
• Assist in council wide campaigns including program promotion, membership recruitment, fund development, and public relations efforts.

Your technical strengths and solid experience will enable you to…

• Deliver high-quality graphic design across digital and print formats using Adobe Creative Suite.
• Capture and produce compelling photography and videography, including lighting, shooting, editing, and managing digital assets.
• Utilize social media management platforms (such as Meta Business Suite) to support content planning and execution.
• Create short-form video content optimized for reels and other social platforms.
• Apply foundational knowledge of digital advertising strategy, performance metrics, and optimization best practices.
• Update and maintain website content (experience with Adobe Experience Manager preferred but not required).
• Uphold and advance brand consistency through strong understanding of visual identity, voice, and messaging.

In a collaborative, inclusive environment, GSSC-MM offers you…

• Professional growth through cross-functional collaboration, mentoring opportunities, and meaningful contributions that strengthen council membership and volunteer engagement.
• This combines regular in-office hours with hybrid (upon completing the first 90-day onboarding program).
• An engaging workplace culture rooted in purpose, connection, and creativity—where your ideas are valued, and your impact is felt.
• A comprehensive benefits package includes flexible healthcare options with shared premiums, accruing vacation time, paid time off between Christmas and New Year’s, 401k and a variety of team-building activities that make work both rewarding and fun.
• A comprehensive job description will be provided during the interview process or upon request.

Requirements

What you bring to contribute immediately to the organization and team…

• Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia Production, or related field; an equivalent combination of education and experience will be considered.
• Minimum 3 years of experience in marketing, communications, social media, and/or content development; an equivalent combination of professional, nonprofit, volunteer, internship, or educational experience demonstrating proficiency in these areas will be considered.
• Previous work experience in a non-profit or youth services environment preferred.
• Strong writing, editing, and storytelling abilities.
• Demonstrated experience creating content for social media, including graphics, photography, and video.
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere).
• Working knowledge of website CMS platforms and email marketing tools.
• Experience managing paid and organic social media content, analytics, and reporting.
• Ability to prioritize multiple projects, meet deadlines, and maintain accuracy.
• Strong interpersonal communication skills; able to engage with staff, volunteers, and community partners.
• Proficiency in Microsoft Office Suite and ability to learn new systems quickly.
• Familiarity with Salesforce or other CRM systems a plus.
• Active membership in the Girl Scout organization is required and may be obtained upon hire, upholding the values of the Girl Scout Promise and Law.
• Must have reliable transportation, possess a valid South Carolina driver’s license, maintain personal auto insurance meeting the council insurance company’s requirement for coverage, and submit to a background check.