Marketing Design Director

foundever; Salt Lake City (UT); Remote; USD 100,000 - 135,000; Full time

Job summary

Foundever seeks a Design Director to lead creative campaigns tailored for the U.S. market. This role requires a deep understanding of B2B and B2C marketing strategies, focusing on innovative, impact-driven design. The ideal candidate will possess strong leadership skills, mentoring experience, and proficiency in modern design tools, shaping cohesive brand narratives to elevate customer experiences.

Qualifications

• 8+ years of experience in visual design and art direction.
• 3+ years in creative leadership roles.
• Strong portfolio showcasing B2B/B2C campaigns.

Responsibilities

• Lead the development and execution of brand campaigns.
• Manage and mentor direct-report designers.
• Collaborate with teams to ensure brand consistency.

Skills

Visual Design

Art Direction

Creative Leadership

B2B Campaign Experience

B2C Campaign Experience

Concept Development

Data Visualization

UX/UI Principles

Education

Bachelor’s degree in Design, Visual Communications, or related field

Tools

Adobe Creative Suite

Figma

PowerPoint

Job description

Join to apply for the Design Director role at Foundever

Join to apply for the Design Director role at Foundever

Overview

Reporting to and collaborating closely with the U.S. Market ing Creative Director, the Design Director will lead the development and execution of brand-to-demand campaigns tailored for the U.S. market. This role focuses on adapting and extending a globally established brand to meet regional positioning needs and drive measurable impact across the full marketing funnel.

Overview

Reporting to and collaborating closely with the U.S. Market ing Creative Director, the Design Director will lead the development and execution of brand-to-demand campaigns tailored for the U.S. market. This role focuses on adapting and extending a globally established brand to meet regional positioning needs and drive measurable impact across the full marketing funnel.

We’re looking for an agency trained creative professional with deep B2B and B2C campaign experience; someone who can shape bold visual ideas, bring them to life with clarity and energy, and align cross-functional stakeholders around a shared creative vision. The ideal candidate excels at concepting integrated campaigns with copywriters and marketing partners, while also managing the creative process from brief through production with confidence and rigor.

Responsibilities

Creative Development & Campaign Execution

Partner with the U.S. Market Creative Director and copywriters to concept and develop integrated campaigns that support both brand awareness and demand generation goals.

Translate campaign briefs into visual strategies that come to life across digital, social, event, and paid media channels.

Lead the creative development of full-funnel campaign deliverables, including lead generation assets (eBooks, guides, landing pages, infographics, campaign videos), brand-building content (hero videos, animated explainers, thought leadership graphics), event marketing support (booth visuals, presentations, signage, on-site collateral), and channel-driving executions (emails, paid/organic social, display ads, short-form video).

Balance strategic concepting (70%) with collaborative oversight of execution and production (30%).

Apply UX/UI and data visualization best practices to communicate complex ideas clearly and effectively.

Team & Collaboration

Manage and mentor two direct-report designers based in the U.S., fostering a collaborative, high-performance creative culture.

Provide dotted-line creative leadership to a five-member global design studio (covering brand design, video production, and motion graphics) to ensure alignment and consistency across deliverables.

Work closely with copywriters, marketers, and product leads to build campaigns that are creative, cohesive, and results-driven.

Actively contribute to a team culture that values feedback, transparency, and continuous improvement.

Brand Stewardship & Localization

Collaborate with the U.S. Creative Director and Corporate Communications team to ensure brand consistency across all U.S. market touchpoints.

Adapt and extend the global brand identity to align with U.S. market positioning, audience needs, and campaign objectives.

Champion the localized expression of a global brand while maintaining integrity and alignment with overarching guidelines.

Innovation & Optimization

Stay informed on emerging creative trends, formats, and tools—including AI-assisted design platforms—and introduce new ideas that elevate creative output.

Explore opportunities to integrate automation and GenAI into workflows where appropriate and ethically aligned.

Bring a test-and-learn mindset to creative work, iterating based on performance data and feedback.

Qualifications

8+ years of experience in visual design and art direction, with at least 3 years in a creative leadership role.

Demonstrated success in both agency and in-house environments.

Portfolio showcasing full-funnel B2B and B2C campaigns across digital, social, and traditional channels.

Proven ability to lead creative for brand awareness and lead-gen campaigns—across both narrative storytelling and performance design.

Strong conceptual and executional skills; can translate strategy into emotionally resonant, high-impact creative.

Proficiency in Adobe Creative Suite, Figma, and other modern design tools; comfort with PowerPoint a plus.

Experience mentoring teams and collaborating in matrixed/global environments.

Familiarity with UX/UI principles, data visualization, and creative automation/GenAI tools.

Bachelor’s degree in Design, Visual Communications, or related field—or equivalent professional experience.

About Us

Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we are the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology, and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

This is a remote role that comes with a competitive salary and benefits package. You may be required to travel from time to time.

- DW1

- Remote

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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