Marketing Database Manager

Gun Lake Casino Resort; Michigan; On-site; USD 70,000 - 110,000; Full time

Job summary

Gun Lake Casino Resort is seeking a Marketing Database Manager to lead database marketing initiatives, ensuring data integrity and actionable insights. You will develop strategies for direct mail, email, text, and app campaigns, oversee segmentation, offers, and communications, and monitor KPIs to drive profitability.

The role requires a Bachelor's in a relevant field, 4 years in casino data with 2+ in management, and strong SQL/Power BI expertise. Gaming license eligibility is required.

Qualifications

• Bachelor's degree in business, marketing, IT, or related field.
• Four years in casino database or related work, with at least two years in management.
• Experience with SQL Server and SSRS.
• Experience with Power BI or similar BI tools.
• Ability to obtain a gaming license.

Responsibilities

• Develop and implement database marketing initiatives (DM, email, text, apps).
• Ensure database integrity and protection of guest information and gaming data.
• Monitor campaign KPIs and provide timely profitability reports.
• Present data-driven analyses and recommendations to leadership.
• Create Pro Formas for campaigns for analysis by the P&A team.
• Collaborate with IT to reduce labor costs and boost revenue.
• Stay current on competitive database programs and tech.
• Apply predictive AI tools to drive efficiency and revenue growth.
• Maintain and enhance campaign dashboards using BI tools.
• Provide team training on database programs and dashboards.

Skills

SQL

Power BI

Data analysis

Reporting

MS Excel

Education

Bachelor's Degree in Business, Marketing, Information Technology, or related field

Tools

SQL Server

SQL Server Reporting Services

Power BI

MS Access

Oracle

Cognos

Job description

Position Summary:The Marketing Database Manager will develop, execute, and recommend long-term and short-term database marketing strategies to maximize player retention, engagement, trips, and revenues. This position is responsible for the development and/or implementation of standards, procedures, and best practices for execution, analysis, accuracy, and program integrity.About Us:At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:Love: Love your brothers and sisters and share with them.Truth: Be true in everything you do. Be true to yourself and to your fellow Humans.Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created.Bravery: To do what is right, even in the most difficult of times.Honesty: Be honest in every action and provide good feelings in your heart.Wisdom: We cherish knowledge; wisdom is used for the good of the people.Humility: Know that you are equal to everyone else, no better, no less.In this Role:Responsible for the development and implementation of all database marketing initiatives, including but not limited to, direct mail, email, text, and app campaigns.Responsibility includes all elements of campaigns, including but not limited to, strategic direction, segmentation, overseeing offer uploads, creative development, and internal and external communications.Ensures the integrity of the database for accuracy and protection of proprietary guest information and gaming data.Responsible for monitoring database health and campaign-specific KPIs as well as producing timely reports to determine the profitability of database programs.Adheres to all regulatory, company, and departmental policies and procedures.Develop and present data-driven analyses, findings, and recommendations to leadership teams to support strategic decision-makingProvide Pro Formas of campaigns to the P&A team for analysis.Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.Research and stay abreast of competitive database programs and use of technology.Demonstrated understanding with predictive AI tools and advanced analytics to drive operational efficiencies, support data-driven decision-making, and maximize revenue growth opportunities.Utilize MS Access, Excel, PowerBI, Cognos, Oracle, or other SQL programs to add functionality and enhancement to existing systems.Provides training and coaching as assigned to other team members. Provides system training related to database programs.Work with the team to maintain a campaign marketing dashboard that visualizes key performance indicators.Performs analytical requests and research projects for internal parties. Special projects as assigned by management.Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service Standards.”Maintain a high level of personal integrity on and off duty.Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.Maintain excellent grooming and uniform standards.All other duties as assigned.Essential Qualifications:Must be 21+ years of age.Bachelor’s Degree from an accredited university with a concentration in Business, Marketing, Information Technology, or related field required. Experience in lieu of education will be considered.Four (4) years of specialized experience in casino database or related with at least two (2) years of management experience required.Work experience in the gaming or hospitality industry is preferred.Must have SQL Server and SQL Server Reporting Services experience.Experience utilizing Power BI or similar business intelligence and dashboarding tools to develop reports, visualize data, and communicate actionable business insightsDemonstrated ability to research and report on problems and solutions with a fine attention to detail. Ability to understand sophisticated mathematical models and concepts.Proven experience with data management and data processing flowcharting techniques.Proven knowledge of reporting and query tools and practices.Must be able to obtain a gaming license through the Gun Lake Tribal Gaming Commission.Physical Requirements:Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.Must have the manual dexterity to operate job-related equipment.Ability to sit, walk, stand, run, and climb stairs for the duration of shift.Must have the ability to access all properties and areas.Must be able to lift up to 50 lbs. with or without assistance.Ability to read, write, and input data into the computer.Ability to stoop, crouch and kneel.Work Conditions:Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.Disclaimer and Conditions of Employment:The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.Indian Preference:The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies.Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.