Marketing Data Systems & Analytics Specialist

RPMGlobal; Las Vegas (NV); On-site; USD 80,000 - 110,000; Full time

Job summary

RPMGlobal is seeking a Marketing Data Systems & Analytics Specialist in Las Vegas, NV. This role involves connecting data infrastructure with marketing needs, maintaining platforms, and ensuring compliance with privacy regulations. Candidates should have a Bachelor’s degree in Marketing Analytics or related fields and experience in data analytics, especially in marketing. Strong SQL and data visualization skills are required, along with knowledge of CRM and marketing automation tools.

Qualifications

• 3-5 years of data analytics experience, with at least 2 years in marketing analytics.
• Strong SQL skills and familiarity with data visualization tools.

Responsibilities

• Build and maintain marketing dashboards for campaign tracking.
• Conduct post-campaign analysis for marketing optimization.
• Support A/B testing and performance reporting.

Skills

SQL

Data visualization tools

CRM platforms

Marketing automation platforms

Analytical skills

Communication skills

Organizational skills

Education

Bachelor’s degree in Marketing Analytics or related field

Tools

Tableau

Power BI

Job description

One Nevada Credit Union has an excellent career opportunity on our Marketing Team:

The Marketing Data Systems & Analytics Specialist connects One Nevada Credit Union’s data infrastructure with marketing intelligence needs. This role blends data systems administration and advanced analytics to deliver actionable insights that drive campaign performance, member growth, and ROI. The specialist manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Key Responsibilities

• Build and maintain marketing dashboards tracking campaign performance, ROI, conversions, and cost metrics across all channels.
• Conduct post‑campaign analysis and provide insights to optimize marketing strategies.
• Support A/B testing, attribution analysis, and performance reporting for leadership and the board.
• Develop member and non‑member segmentation and propensity models to improve targeting and cross‑sell.
• Manage CRM, e‑mail marketing, and marketing automation platforms.
• Maintain data integrations across Jack Henry Symitar, Q2, and related systems.
• Ensure data quality, governance, and compliance with privacy regulations.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Qualifications

• Bachelor’s degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, or related field.
• 3–5 years of data analytics experience, with at least 2 years in marketing analytics.
• Strong SQL skills and experience with data visualization tools (Tableau, Power BI, or similar).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience strongly preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.