Marketing Data Systems & Analytics Specialist

One Nevada Credit Union; Las Vegas (NV); On-site; USD 65,000 - 85,000; Full time

Job summary

One Nevada Credit Union is looking for a Marketing Data Systems & Analytics Specialist to join their Marketing Team in Las Vegas, Nevada. This position requires a blend of data systems administration and advanced analytics to provide insights that drive marketing campaign performance and member growth. Candidates should have a bachelor's degree in Marketing Analytics or related fields, plus 3-5 years of data analytics experience with strong SQL and data visualization skills. Familiarity with CRM and marketing automation tools is a plus.

Qualifications

• Bachelor's degree in a relevant field is essential.
• 3-5 years of data analytics experience requested, with emphasis on marketing analytics.
• Knowledge of data privacy and governance best practices is required.

Responsibilities

• Build and maintain marketing dashboards for campaign performance.
• Conduct postcampaign analysis to optimize marketing strategies.
• Develop member segmentation and propensity models for better targeting.

Skills

Strong SQL skills

Data visualization tools (Tableau, Power BI)

Marketing analytics

Analytical skills

Communication skills

Organizational skills

Education

Bachelor's degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems

Tools

CRM platforms

Marketing automation platforms

Jack Henry Symitar

Q2

Job description

One Nevada Credit Union has an excellent career opportunity on our Marketing Team:

The Marketing Data Systems & Analytics Specialist connects One Nevada Credit Union's data infrastructure with marketing intelligence needs. This role blends data systems administration and advanced analytics to deliver actionable insights that drive campaign performance, member growth, and ROI. The specialist manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Key Responsibilities

• Build and maintain marketing dashboards tracking campaign performance, ROI, conversions, and cost metrics across all channels.
• Conduct postcampaign analysis and provide insights to optimize marketing strategies.
• Support A/B testing, attribution analysis, and performance reporting for leadership and the board.
• Develop member and nonmember segmentation and propensity models to improve targeting and crosssell.
• Manage CRM, e-mail marketing, and marketing automation platforms.
• Maintain data integrations across Jack Henry Symitar, Q2, and related systems.
• Ensure data quality, governance, and compliance with privacy regulations.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Qualifications

• Bachelor's degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, or related field.
• 3-5 years of data analytics experience, with at least 2 years in marketing analytics.
• Strong SQL skills and experience with data visualization tools (Tableau, Power BI, or similar).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience strongly preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.