Marketing Data Strategist

York Solutions, LLC; Minneapolis (MN); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A marketing solutions firm is seeking a Marketing Data Strategist to develop integrated marketing solutions for various clients. The ideal candidate will have a strong background in digital media planning and analytics, with at least 3 years of experience. This hybrid role requires excellent communication skills, a passion for data, and the ability to adapt quickly to changing client needs. Interested candidates should have a degree in relevant fields and be comfortable with key advertising technologies.

Qualifications

• 3+ years of experience in digital media planning and execution.
• Competency using digital media tools and ad technologies.
• Ability to thrive in ambiguous environments.

Responsibilities

• Develop creative multi-channel marketing solutions.
• Present strategic recommendations based on client objectives.
• Build audience strategies aligned to clients' priorities.

Skills

Advanced Excel

Client Management

Analytical thinking

Time management

Curiosity

Education

Four year college degree in Business, Marketing, Data Science, Advertising

Tools

DoubleClick

Google Analytics

Nielsen tools

Job description

Marketing Data Strategist

Hybrid; 2 days/week onsite in Minneapolis. Contract to January 16, 2026.

Position Overview

As a Marketing Data Analyst (Contract) this will be a dedicated short‑term assignment to support business growth across a wide array of client accounts across various retail categories. Role will develop creative multi‑channel, integrated marketing solutions across digital channels and platforms for clients. Given the dynamic nature of the work contractor will need to learn and adapt quickly to provide a high level of customer service to clients. Contractor will need strong communication and provide timely responses to requests and proactive resolution of potential issues. Contractor will need to be able to consult on category trends and marketing needs. Contractor will assist and build client campaign proposals. Contractor will present strategic recommendations based on client’s key objectives, through compelling and effective guidance on specific media tactics and creative needs. Additionally contractor will be expected to build audience strategies, media mix allocations, creative and media strategies that are aligned to client’s priorities and rooted in category and brands insight, as well as leverage historical media performance. Able to partner with various cross‑functional teams. Advertising Sales- Driven Curious and ready to dive into the data.

Key Responsibilities and Qualifications

• Ability and passion to drive results and thrives in an ambiguous environment
• Ability to articulate and defend recommendations to internal & external stakeholders.
• Strong analytical and critical thinking abilities
• Superior time management and multitasking skills
• Strong passion to learn and appreciates a variety of experiences/ways to work

Requirements

• Advanced Excel
• Client Management
• Driven Curious and ready to dive into the data
• Dealing with Emails
• Four year college degree in Business, Marketing, Data Science, Advertising, etc.
• 3+ years of experience in digital media planning and execution using various ad technology including Ad Serving, Media Planning and/or relevant digital media tools.
• Experience in digital media planning and execution using various ad technologies
• Competency of industry system/tools such as DoubleClick, Integral Ad Science, Google Analytics, ComScore, eMarketer, Nielsen tools, etc.
• Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social, RTB, programmatic buying.

Nice to have skills

• Advertising Sales
• Data Reporting
• Domo