Marketing Data Scientist: Incrementality & Experimentation

Experimentation Jobs; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

LinkedIn is seeking a Marketing Data Scientist, Measurement & Experimentation, to lead incrementality studies end to end—from defining the business question through test design, execution, analysis and final recommendation. You will serve as a testing and measurement SME, advising partners on hypotheses, KPI selection, sample requirements, test design and interpretation.

Additionally, you will design and analyze experiments using methods such as randomized A/B tests, geo experiments,

Qualifications

• Lead incrementality studies end to end from business question to recommendation.
• Advise partners on hypotheses, KPI selection and sample requirements.
• Interpret results and translate insights into actionable business decisions.

Responsibilities

• Design and analyze experiments using randomized A/B tests, geo experiments, matched-market studies and synthetic controls.
• Collaborate with product, marketing, and analytics partners to ensure rigor and impact.

Skills

Experiment design

A/B testing

Statistical analysis

KPI selection

Job description

LinkedIn is seeking a Marketing Data Scientist, Measurement & Experimentation, to lead incrementality studies end to end—from defining the business question through test design, execution, analysis and final recommendation. You will serve as a testing and measurement SME, advising partners on hypotheses, KPI selection, sample requirements, test design and interpretation.

Additionally, you will design and analyze experiments using methods such as randomized A/B tests, geo experiments,