Marketing Data Operations Specialist

Honeywell INC.; Atlanta (GA); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Employer subsidized Medical, Dental, V

Life Insurance

Short-Term and Long-Term Disability

401(k) match and FSAs/HSA

Parental Leave and Paid Time Off

Job summary

Honeywell seeks a Marketing Data Ops professional to drive customer engagement and loyalty through targeted campaigns and data-driven insights. You will lead marketing initiatives, collaborate with sales and product, and mentor junior teammates while shaping reporting, forecasting spend, and campaign effectiveness.

Reporting to the Chief Commercial Officer, AME, you will operate from our Atlanta, GA location on a Hybrid schedule, employing CRM systems and marketing automation to optimize

Qualifications

• 2+ years in customer marketing or related roles.
• Strong analytical skills to interpret data and drive decisions.
• Excellent communication and interpersonal skills.
• Experience leading a team and mentoring juniors.
• Experience with marketing automation tools and CRM systems.
• Results-oriented with measurable outcomes.

Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales and product management to understand customer needs and develop targeted tactics.
• Analyze market trends and customer data to identify growth opportunities and provide insights.
• Lead the development and execution of marketing reporting capabilities, including forecasting spend.
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations.
• Manage the customer journey across all touchpoints with a personalized approach.
• Utilize marketing automation tools and CRM to optimize campaigns and track interactions.
• Set clear goals for leads to pipeline and revenue, monitoring progress.
• Stay current with industry trends and bring innovative ideas for continuous improvement.
• Manage relationships with external vendors and agencies to meet deliverables on time and budget.

Skills

Marketing strategy

Data analysis

Marketing automation

CRM systems

Team leadership

Communication

Education

Bachelor's degree

Tools

CRM platforms

Marketing analytics tools

Job description

Job Description

As a Marketing Data Ops here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through strategic marketing initiatives. You will be responsible for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and product management, you will understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. Additionally, you will play a leadership role by guiding and mentoring junior team members, fostering a culture of innovation and excellence.

In this role, you will impact the company by driving strategic initiatives that enhance customer acquisition, retention, and satisfaction. Your ability to analyze customer insights, develop personalized marketing strategies, and collaborate with cross-functional teams will result in increased market share, revenue growth, and long-term customer loyalty, positioning the company as a leader in the industry.

You will report directly to our Chief Commercial Officer, AME and you'll work out of our Atlanta, GA location on a Hybrid work schedule.

Responsibilities

• Develop and execute customer marketing strategies to drive customer engagement and loyalty utilizing Marketing Development Fund
• Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing tactics
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
• Lead the development and execution of marketing reporting capabilities, including forecasting of spend
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Set clear goals and objectives for the team on leads conversion to pipeline and revenue, monitoring progress
• Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

Qualifications

• 2 plus years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
• Ability to lead and inspire a team, fostering a collaborative and high-performing culture
• Experience with marketing automation tools and CRM systems
• Strong problem-solving skills and ability to think creatively
• Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends

We Value

• Bachelor's degree
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

BENEFITS OF WORKING FOR HONEYWELL

In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.

• employer subsidized Medical, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance
• Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays

ABOUT HONEYWELL TECHNOLOGIES

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world's most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial, and process sectors with a broad portfolio of services, solutions, and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector's transition from automation to autonomy.

THE BUSINESS UNIT

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems. Revenues in 2022 for BA were $6B and there are approximately 18,000 employees globally. To learn more, please visit https://buildings.honeywell.com/

Equal Opportunity Employer

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

About Us

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world's most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector's transition from automation to autonomy.