Marketing Data Operations Analyst — Segmentation & Insights

Algomarketing Ltd.; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Algomarketing Ltd. on the US East Coast is seeking a Marketing Data Operations Analyst to manage the marketing database, ensure data quality, and develop segmentation strategies for campaigns.

Reporting to the Senior Manager, Marketing Data Operations, you will collaborate with marketing teams to align data initiatives with regional objectives and drive effective audience targeting. You will work with CRM, CDP/SCV, marketing automation, data warehouses and dashboards, requiring strong SQL

Qualifications

• Bachelor's degree in a technology or computer science-related subject.
• 5+ years of related experience with large-scale databases (B2C/B2B).
• Strong knowledge of marketing data tools and technologies (CRM, CDP/SCV, marketing automation, data warehouses, dashboards).
• Proficient in SQL and data analysis.
• Strong attention to detail and analytical mindset.
• Excellent communication and ability to explain technical concepts to non-technical stakeholders.
• Problem-solving mindset; able to work independently.

Responsibilities

• Apply data quality best practices to support audience segmentation and reporting.
• Improve data quality to maximise marketable audiences and database utilisation.
• Create and develop audiences and segmentation models for improved audience targeting.
• Gather marketer requirements to build effective audience lists.
• Coordinate with marketing to define audience criteria aligned with regional priorities.
• Collaborate with marketers to test new audience segments and improve engagement.
• Provide ongoing sessions to improve understanding and utilization of the marketing database.
• Ensure compliance with privacy laws (e.g. GDPR) and opt-in requirements.
• Collaborate with Data Operations and IT/Data teams to keep the marketing database aligned with needs.
• Assist in processing and classification of incoming lead data.

Skills

Data analysis

Stakeholder communication

Attention to detail

Independent working

Education

Bachelor's degree in technology or computer science

Tools

SQL

Job description

Algomarketing Ltd. on the US East Coast is seeking a Marketing Data Operations Analyst to manage the marketing database, ensure data quality, and develop segmentation strategies for campaigns.

Reporting to the Senior Manager, Marketing Data Operations, you will collaborate with marketing teams to align data initiatives with regional objectives and drive effective audience targeting. You will work with CRM, CDP/SCV, marketing automation, data warehouses and dashboards, requiring strong SQL