Marketing Data & Insights Lead (CRM AI)

SWCA Environmental Consultants; Phoenix (AZ); Hybrid; USD 120,000 - 180,000; Full time

Job summary

SWCA Environmental Consultants seeks a Marketing Manager - Client Data & Insights to lead the client intelligence ecosystem, prioritize CRM governance in Deltek Vantagepoint, and develop advanced BI reporting. You will manage a diverse team, drive data-driven decisions, and partner across Marketing, IT, and Operations to enhance client experience.

The role embraces flexible work options (remote, hybrid, or office-based) and focuses on analytics, data quality, and scalable customer insights in a

Qualifications

• Six years of experience in CRM/marketing operations, BI, or related functions.
• Demonstrated leadership of Deltek Vantagepoint CRM, including governance and reporting.
• Strong experience overseeing Power BI development for dashboards and reports.
• Experience managing client feedback programs (Voice of the Client/O Customer).
• Experience implementing workflow automation and AI-enabled processes.
• Understanding of business development, sales, pursuits, and client relationships in professional services.
• Experience leading analysts and CRM professionals.
• Ability to translate business needs into scalable tech solutions.
• Ability to communicate insights clearly to technical and nontechnical audiences.
• Strong collaboration, stakeholder management, change management, and continuous improvement mindset.

Responsibilities

• Lead the client data & insights strategy aligned with marketing and business goals.
• Direct development of dashboards and reports to track performance and KPIs.
• Oversee Deltek Vantagepoint CRM adoption, data quality, and integrations.
• Drive continuous improvement of marketing processes and technology infrastructure.
• Ensure data integrity, privacy, and compliance in marketing data practices.
• Lead complex projects with broad organizational impact and manage a diverse team.
• Collaborate with marketing, sales, IT, and other departments to align tech solutions with needs.
• Champion data-driven decision making and inform growth opportunities.
• Pilot AI-enabled data enrichment and automation initiatives.

Skills

CRM administration

Power BI

Stakeholder management

Data governance

Marketing operations

AI-enabled processes

Change management

Leadership

Analytics

Data quality

Education

Bachelor's degree

Tools

Deltek Vantagepoint

Power BI

CRM systems

Job description

SWCA Environmental Consultants seeks a Marketing Manager - Client Data & Insights to lead the client intelligence ecosystem, prioritize CRM governance in Deltek Vantagepoint, and develop advanced BI reporting. You will manage a diverse team, drive data-driven decisions, and partner across Marketing, IT, and Operations to enhance client experience.

The role embraces flexible work options (remote, hybrid, or office-based) and focuses on analytics, data quality, and scalable customer insights in a