Marketing Data Analyst (Temporary)

Minitab; Kentucky; On-site; USD 45,460 - 64,747; Part time

Job summary

A leading analytics provider is seeking a Marketing Data Analyst for a temporary contract focused on converting data into actionable insights to enhance marketing performance. This part-time role (30-35 hours/week) involves tasks like building dashboards, analyzing metrics, and collaborating with Marketing and Sales teams to optimize campaign effectiveness. Candidates should possess a bachelor's degree and 3-5 years in marketing analytics, with proficiency in tools like Tableau and Power BI. The position is based onsite in Chicago.

Qualifications

• 3–5 years of marketing analytics experience, especially in SaaS or Tech.
• Strong understanding of marketing funnels and lead scoring.
• Excellent communication skills to convey complex data simply.

Responsibilities

• Design and maintain dashboards tracking marketing performance.
• Analyze campaign metrics including CPL, CAC, and marketing ROI.
• Provide actionable insights to improve campaign efficiency.

Skills

Tableau

Power BI

Excel

Marketing analytics

Data-driven insights

Communication

Fluent English

Education

Bachelor’s degree in Data Science, Statistics, or related field

Tools

HubSpot

GA4/Adobe Analytics

Google Ads

LinkedIn Ads

Hootsuite

Talkwalker

Cision

Job description

Marketing Data Analyst (Temporary – Maternity Leave Contract)

Part‑time: 30‑35 hours per week

About Minitab

For over 50 years, Minitab has been the leading provider of data analysis and process improvement solutions, empowering organizations to make better decisions through data‑driven insights. Our mission is to help businesses unlock the value of their data—enabling continuous improvement, innovation, and measurable results.

With a global footprint and a reputation for analytical excellence, Minitab delivers powerful software, cloud‑based solutions, and expert services that help organizations across industries achieve operational excellence.

At Minitab, we are a team of data enthusiasts, collaborators, and problem‑solvers who believe in the power of analytics to transform the way businesses operate. Join us and be part of a company that’s shaping the future of data‑driven decision‑making.

Overview

Minitab is seeking a Marketing Data Analyst to turn marketing and customer data into actionable insights that improve performance, targeting, and ROI. This temporary role (up to one year) provides an opportunity to contribute to high‑impact projects in a global, analytics‑driven organization.

Working closely with global Marketing and Sales teams, you’ll measure campaign effectiveness, optimize lead quality, and present insights through compelling visualizations and reports that influence strategic decisions.

Key Responsibilities

• Design and maintain dashboards and reports tracking marketing performance across channels.
• Build and optimize scalable data models and pipelines integrating CRM, automation, and analytics data.
• Analyze key metrics, including campaign lift, CPL, CAC, and marketing ROI.
• Provide actionable insights to improve campaign efficiency and business impact.
• Present findings and recommendations to Marketing and Sales stakeholders.
• Partner with cross‑functional teams to refine attribution models, lead scoring, and forecasting.
• Ensure accuracy and compliance with data governance standards.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or related field.
• 3–5 years of marketing analytics experience (SaaS, Tech, or Financial Services preferred).
• Proficient in Tableau, Power BI, and/or advanced Excel.
• Experience with platforms such as HubSpot, GA4/Adobe Analytics, Google Ads, LinkedIn Ads, Hootsuite, Talkwalker, and Cision.
• Strong understanding of marketing funnels, attribution, and lead scoring.
• Excellent communication skills; able to simplify complex data for diverse audiences.
• Fluent in English; French or Dutch proficiency a plus.

Attributes

• Data‑driven with a passion for turning insights into action.
• Analytical, detail‑oriented, and proactive.
• Skilled at managing multiple priorities in a fast‑paced environment.
• Collaborative and results‑focused with a global mindset.

Why Minitab

Join a global leader in data analytics that empowers people through data. At Minitab, you’ll collaborate across regions, drive measurable impact, and grow in an inclusive, innovative culture that values curiosity, integrity, and teamwork.

Pursuant to the Illinois pay transparency laws, Minitab is posting the hourly compensation for this position. At the time of posting, the Illinois payrate is $40.00/hr.

This is an onsite position at our Chicago office. This is a part‑time position for 30‑35 hours/week.

This position is ineligible for visa sponsorship.

To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.