Marketing Data Analyst — 6-Month AI-Driven Insights

Doist; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Benchling is seeking a mid-level Marketing Data Analyst for a focused 6-month, in-office engagement in San Francisco with a hybrid schedule (Mon, Tue, Thu on-site).

You will own the data layer for funnel analytics, integrate new data sources, and build dashboards and data dictionaries to empower AI-driven marketing tools. The role requires strong SQL, dbt, Snowflake, and marketing attribution knowledge.

Qualifications

• 4+ years in marketing analytics or marketing operations at a B2B SaaS company.
• Strong SQL skills and hands-on experience with dbt for data modeling and GitHub for version control.
• Experience with Snowflake and Sigma; Salesforce and Marketo data structures; understanding of MQL movement.
• Familiarity with marketing attribution concepts: campaign member models, multi-touch attribution, and lead-to-opportunity conversion.
• Experience building and documenting data models for non-technical consumers.
• Self-directed and comfortable working as an embedded contractor on a defined-scope engagement.

Responsibilities

• Own the dbt + Sigma layer for the marketing funnel from campaign member to MQL/MSL, meeting and opportunities; document logic end-to-end.
• Integrate new data sources into Snowflake: ad platforms, GA4, Gong data.
• Build and update marketing dashboards: funnel conversion, pipeline metrics, SDR activity, ARR attribution.
• Develop quality control and system health monitoring across marketing stack: Marketo-SFDC sync, data freshness, deliverability signals.
• Collaborate with internal data team and GTM analysts to align on core data models.
• Produce a data dictionary with plain-language definitions for team and LLM consumption.

Skills

SQL

dbt

GitHub

Marketing analytics

Data modeling

BI tools

Salesforce

Marketo

Attribution concepts

Non-technical communication

Tools

Snowflake

Sigma

Salesforce

Marketo

Job description

Benchling is seeking a mid-level Marketing Data Analyst for a focused 6-month, in-office engagement in San Francisco with a hybrid schedule (Mon, Tue, Thu on-site).

You will own the data layer for funnel analytics, integrate new data sources, and build dashboards and data dictionaries to empower AI-driven marketing tools. The role requires strong SQL, dbt, Snowflake, and marketing attribution knowledge.