Marketing Data Analyst

Zicasso; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work from home base

Flexible hours

Competitive compensation

401K with employer matching

Stock options

Travel opportunities

Learning stipend

Company-sponsored trips

Job summary

Zicasso is hiring a Marketing Data Analyst to uncover actionable insights and shape our marketing strategy. You will collaborate with marketing, product, and customer experience teams to interpret complex datasets, design reporting frameworks, and optimize customer acquisition and retention.

The role focuses on building dashboards, evaluating campaigns, and providing data-driven recommendations in a remote, globally distributed team.

Qualifications

• Bachelor’s degree required in a quantitative field.
• 5 years of data/marketing analysis experience.
• Strong SQL and data visualization skills required.
• Experience with marketing platforms and multi-source attribution.

Responsibilities

• Interpret data and provide ongoing reports and dashboards for marketing campaigns and optimization.
• Build and maintain dashboards in Tableau and Looker Studio to track KPIs across channels.
• Analyze user journeys and funnel performance to identify friction and opportunities.
• Design, implement, and analyze A/B tests and promotional experiments.
• Collaborate with data engineering to integrate and validate marketing data from various sources.
• Apply segmentation to analyze ad spend efficiency and campaign performance.
• Translate analytical findings into clear marketing recommendations for stakeholders.
• Drive process improvements and automated reporting using tools like GitHub, Jira, and Google Workspace.

Skills

Communication

Problem solving

Business acumen

Analytical thinking

Education

Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a related field

Tools

Tableau

Looker Studio

Google Ads

GA4

Search Console

BigQuery

SQL

Python (Jupyter Notebook)

R

Job description

Company Overview

Established in 2008, Zicasso is the most-reviewed and highest-rated luxury travel company, specializing in immersive custom tours, vacations, and safaris. Our Zicasso travel specialists are the world’s top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to compete in creating itineraries tailored to each of our travelers’ unique preferences. Joining Zicasso, you'll play a key role in bringing our travelers’ dreams to life—pushing the boundaries of what’s possible with luxury travel experiences.

As a member of our team, you’ll be part of a company recognized for its strong brand reputation among discerning travelers. Our authority in the luxury travel industry is consistently affirmed through features in top media outlets, including The New York Times, The Wall Street Journal, BBC, Forbes, CNN, and Condé Nast Traveler, to name a few. See our press coverage here.

We are a fully remote company spanning five continents, and we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We're seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture, underpinned by a consistent pursuit of excellence, integrity, and teamwork.

Our global team comes together biannually for international retreats and summits. These are typically held for a week at a new location each time, providing opportunities to share ideas, collaborate in person, and strengthen our culture, all while learning firsthand about the destinations we serve. These events embody our commitment to both professional growth and the transformative power of travel.

Join us in shaping the future of luxury travel while working towards our vision—creating a more connected humanity through travel. To learn more, visit https://www.zicasso.com/careers.

The Role

Zicasso is looking for a highly skilled Marketing Data Analyst to join our team. In this role, you will play a key part in uncovering actionable marketing insights that drive our business forward. You will work closely with marketing, product, and customer experience teams to interpret complex datasets, design reporting frameworks, evaluate campaign performance, and provide data-driven recommendations to optimize customer acquisition, retention, and overall marketing strategy. This is an individual contributor position.

Key Responsibilities

• Marketing Analytics & Reporting: Interpret data, analyze results using statistical techniques, and provide ongoing reports and dashboards to support marketing campaigns, ad spend optimization, customer retention strategies, and personalized communication.
• BI & Dashboard Development: Build and maintain informative, well-designed dashboards in Tableau and Looker Studio to track key performance indicators (KPIs) across acquisition channels.
• Funnel & User Journey Analysis: Analyze user behavior across the entire customer journey to identify friction points, optimize conversion funnels, and uncover opportunities for acquisition and retention growth.
• Experimentation & Testing: Assist in designing, implementing, and analyzing A/B tests and promotional experiments to evaluate the business impact of marketing and product initiatives.
• Data Integration & Quality: Develop strategies that optimize statistical efficiency and data quality. Collaborate with data engineering to acquire, join, and validate marketing data from primary and secondary sources (e.g., Google Ads, GA4, Search Console).
• Customer & Campaign Insights: Apply segmentation and analytical techniques to analyze ad spend efficiency, customer targeting, and campaign performance.
• Cross-Functional Collaboration: Partner with marketing, product, management, and customer experience teams to prioritize business and information needs, translating business requirements into clear analytical tasks.
• Process Improvement: Locate and define new opportunities for process improvement, automated reporting, and analytical workflows using tools such as GitHub, Jira, and Google Workspace.

Required Skills and Experience

• Education: Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a related field.
• Experience: 5 years of experience as a Data Analyst, Business Data Analyst, or Marketing Analyst embedded within or consulting for a marketing department.
• Marketing Ecosystem Expertise: Technical experience navigating and extracting data from marketing platforms (Google Ads, GA4, Search Console) and leveraging BigQuery or SQL to join disparate marketing datasets for cross-channel analysis and attribution.
• BI & Visualization: Adept at query writing, report generation, and building interactive dashboards with BI tools (Tableau and Looker Studio).
• Technical & Analytical Stack: Strong SQL skills and proficiency in Python (Jupyter Notebook) or R for dataset manipulation, basic modeling, and statistical analysis.
• Data & Statistical Skills: Knowledge of statistics and Bayesian statistics, data modeling techniques, and data validation techniques when working with large or complex datasets.
• Business Acumen & Problem Solving: Excellent problem-solving skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information accurately while translating findings into clear marketing recommendations.
• Communication: Excellent verbal and written communication skills, with a demonstrated ability to explain complex data insights to non-technical marketing stakeholders.

What We Offer

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions
• Competitive compensation and benefits package (medical, dental, vision)
• Open Paid Time Off policy and 10 days of company-paid holidays
• Stock options package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-season
• Learning and development annual stipend
• Enjoy two company-sponsored business trips each year at international destinations we serve!

All applications should be submitted in English.

Our Commitment to Candidates

Zicasso is an Equal Opportunity Employer. Applicable to all locations, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by local law. We provide reasonable accommodations to qualified individuals with disabilities; if you need an accommodation to participate in the application process, please contact [e-mail].

At Zicasso, we value a highly personalized recruitment journey. For recruiting purposes, we may use AI tools to review, transcribe, and record application materials and interviews, but this is always under human review and judgment. All final hiring determinations are made exclusively by our hiring teams.