Marketing Data Analyst

Jobtailor; Minneapolis (MN); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Minneapolis is seeking a Marketing Data Analyst to join the hybrid analytics team. You will partner with marketing, analytics and IT to connect data points guiding B2B and B2C decisions, using email and SMS click data across journeys to support measurement planning.

You will design dashboards monitoring full-funnel engagement, extract reports from Salesforce, GA4 and data warehouses, track performance against goals, and translate insights into actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Sales, CS or quantitative field.
• Minimum 3+ years as Marketing Data Analyst.
• Experience with email marketing performance metrics.
• Proficiency in Excel (pivot tables, vlookup, charts).
• Familiarity with data warehouses and data viz tools.

Responsibilities

• Develop and validate email/SMS audience definitions.
• Provide campaign tracking and KPI planning & reporting support.
• Design and maintain dashboards for full-funnel engagement.
• Extract reports from Salesforce, Google Analytics and data warehouses.
• Track year-over-year performance against goals.
• Measure engagement across persona segments.
• Translate data into business-facing insights and recommendations.
• Stay informed on industry trends and emerging tech.
• Hybrid onsite monthly collaboration in Minneapolis.

Skills

Marketing Data Analysis

Email Marketing Metrics

KPI Planning

Data Visualization Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Google Analytics

Looker

PowerBI

Tableau

Snowflake

AWS

GA4

GTM

Microsoft Excel

PowerPoint

Education

Bachelor’s degree in Marketing, Business, Sales, Computer Science or Quantitative discipline

Tools

Snowflake

AWS

Looker

PowerBI

Tableau

Salesforce Marketing Cloud

Salesforce Sales Cloud

GA4

GTM

Job description

• Work independently and with members of the marketing analytics team to develop and validate email/SMS marketing audience definitions, provide email campaign tracking & KPI planning and reporting support
• Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on email/SMS click engagement data through web journeys, operational metrics, and input from digital marketing analysts to support measurement planning and reporting
• Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
• Extract reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, and NMDP data warehouse(s)) to deliver campaign measurement plans
• Track year-over-year performance pacing and progress against goals
• Measure effectiveness across different persona segments
• Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
• Support marketing teams in benchmarking performance against global and niche industry standards
• Stay informed on industry trends and emerging technologies
• Perform other duties as assigned
• This is a hybrid opportunity requiring onsite team and other collaboration meetings on a monthly basis at our WHQ in downtown Minneapolis.

Requirements

• Proven experience as a Marketing Data Analyst or similar data analyst role
• Experience analyzing email marketing performance metrics such as sends, deliveries, opens, clicks, unsubscribes, conversions, and engagement trends
• Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.).
• Proficient with Microsoft Word, PowerPoint and other applications in the Microsoft Office suite
• Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
• Familiarity with Salesforce Marketing Cloud and/or Salesforce CRM or similar tools
• Familiarity with GA4 or similar tools
• Familiarity with GTM or similar tools
• Superb communication skills
• Ability to synthesize data into business-facing insights and recommendations.
• Demonstrated ability to manage multiple requests, clarify ambiguous needs, and follow through on deliverables.
• Bachelor’s degree in Marketing, Business, Sales, Computer Science or Quantitative discipline, or equivalent experience.
• Minimum of 3+ years of experience in a Marketing Data analyst role

Core Competencies

Demonstrates expertise in analyzing email marketing performance metrics and synthesizing data into actionable insights. Proficient in utilizing data visualization tools and data warehouse platforms to support marketing analytics and reporting.

Highest-signal resume keywords

• Marketing Data Analysis
• Email Marketing Performance Metrics
• Data Visualization Tools
• Salesforce Marketing Cloud
• Microsoft Excel

ATS Optimization Keywords

Hard Skills

• Email Marketing Performance Analysis
• Data Synthesis
• KPI Planning
• Campaign Measurement
• Data Extraction
• Performance Benchmarking
• Analytical Rigor
• Dashboard Design
• Data Reporting
• Engagement Tracking

Soft Skills

• Superb Communication Skills
• Ability to Manage Multiple Requests
• Clarifying Ambiguous Needs

Industry Keywords

• B2B Marketing
• B2C Marketing
• Digital Marketing
• Email Campaigns
• Engagement Trends

Tools & Technologies

• Salesforce Sales Cloud
• Salesforce Marketing Cloud
• Google Analytics
• Looker
• PowerBI
• Tableau
• Snowflake
• AWS
• GA4
• GTM