Marketing Data Analyst

Team Car Care; Irving (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Team Car Care is seeking a Marketing Data Analyst in Irving, TX to own reporting across paid media, SEO/SEM, email, and web analytics. You will partner with marketing, IT/data, and external partners to measure performance and inform investment decisions.

The role requires 3-5 years in marketing analytics, a Bachelor's in a related field, and strong SQL/BI tool experience. On-site at HQ with Tue-Thu in-office and remote Mondays/Fridays.

Qualifications

• 3-5 years in marketing analytics or related role.
• Experience with multi-location retail or service-based business is a plus.
• Hands-on proficiency with GA4 & GTM and campaign analysis.

Responsibilities

• Build and maintain dashboards across paid media and email channels.
• Analyze campaign performance, identify trends, and provide actionable recommendations.
• Define KPIs and tracking plans with stakeholders.
• Support budget allocation through media mix and attribution analysis.
• Write SQL queries to pull and validate data from marketing platforms.
• Conduct A/B and multivariate test analyses and report conclusions.
• Monitor data quality and resolve tagging or measurement issues.
• Prepare monthly/quarterly performance summaries for leadership.
• Collaborate with IT, data teams, and agencies to ensure data integrity.

Skills

Marketing analytics

Digital marketing

SQL

Data visualization

A/B testing

Campaign measurement

GA4 / GTM

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

SQL

Tableau

Power BI

Looker

Excel/Google Sheets

Job description

Job Title

Marketing Data Analyst

Location

Irving, Texas

Compensation

Pay is commensurate with experience.

Worker Type

Employee

Time Type

Full time

Job Description

About Team Car Care

Team Car Care is one of the nation's largest operators of Jiffy Lube service centers, serving customers across hundreds of locations with fast, reliable vehicle maintenance. Our marketing team drives awareness, traffic, and loyalty for our network of service centers through a mix of digital, local, and lifecycle marketing programs. We're looking for a Marketing Data Analyst to help us understand what's working, sharpen our targeting, and turn campaign data into decisions that grow the business.

Team Car Care does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Team Car Care support or sponsorship for immigration-related employment now or in the future.

This position is based at the Team Car Care Headquarters in Irving, TX, with onsite work Tuesday-Thursday and remote work on Mondays and Fridays.

Relocation assistance is not provided for this position.

About the Role

The Marketing Data Analyst is a mid-level, individual-contributor role focused on digital marketing and campaign performance analytics. You'll own reporting and analysis across paid media, SEO/SEM, email, and web channels, working closely with the marketing team to measure campaign effectiveness, uncover trends, and recommend where to invest next. This role is based on site at our Irving, TX headquarters and works closely with marketing, IT/data, and outside media partners.

What You'll Do

• Build and maintain recurring reports and dashboards tracking performance across paid search, paid social, display, SEO, email, and the Team Car Care website, using tools such as Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, SQL, and a BI platform (e.g., Tableau, Power BI, or Looker).
• Analyze campaign performance to identify trends, anomalies, and opportunities, and translate findings into clear, actionable recommendations for marketing stakeholders and leadership.
• Partner with the marketing team on campaign measurement plans, including defining KPIs, setting up tracking (UTM taxonomy, conversion events, tagging), and validating data accuracy before and during campaign launches.
• Support media mix and channel-attribution analysis to help guide budget allocation across digital channels and local markets.
• Write and maintain SQL queries to pull, join, and validate data from marketing platforms, the data warehouse, and point-of-sale/CRM systems.
• Conduct A/B and multivariate test analysis for email, landing pages, and ad creative, and communicate statistically sound conclusions to non-technical stakeholders.
• Monitor data quality across marketing platforms and tracking implementations, flagging and helping resolve tagging or measurement issues.
• Prepare monthly and quarterly performance summaries and ad hoc analyses for marketing leadership, including competitive and market-level trends where relevant.
• Collaborate with IT, data engineering, and outside agencies/vendors to ensure marketing data flows accurately into shared reporting systems.

What You'll Need

• 3-5 years of experience in marketing analytics, digital marketing, or a related analytical role, ideally in a multi-location retail, franchise, or service-based business.
• Bachelor’s degree in marketing, Business, Statistics, Economics, Data Analytics, or a related field, or equivalent practical experience.
• Hands‑on proficiency with Google Analytics 4 and Google Tag Manager, plus experience managing or analyzing campaigns in Google Ads and Meta Ads Manager (or similar platforms).
• Proficiency in SQL for querying, joining, and manipulating data across marketing platforms, the data warehouse, and point-of-sale/CRM systems; comfort with Excel/Google Sheets at an advanced level (pivot tables, lookups, basic modeling).
• Experience building dashboards or reports in a BI tool such as Tableau, Power BI, or Looker.
• Strong understanding of digital marketing fundamentals: SEO/SEM, paid social, email marketing, attribution models, and funnel/conversion metrics.
• Ability to translate complex data into clear narratives and recommendations for non-technical audiences, both in writing and in presenta