Marketing Data Analyst

Addison Group; Houston (TX); On-site; USD 74,000 - 115,000; Full time

Job summary

A leading company is seeking a Senior IT and Digital Marketing Recruiter in Houston, TX. This role involves creating marketing campaign populations for direct marketing initiatives and collaborating closely with marketing teams. The ideal candidate should possess strong SAS and SQL skills, have a solid understanding of the Texas utility market, and excel in communication and coordination.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• At least 2 years of SAS experience is required.
• Solid understanding of Unix AIX operating systems.
• Excellent written and verbal communication skills.

Responsibilities

• Develop campaign populations for targeted marketing campaigns.
• Coordinate with marketing teams for campaign execution.
• Serve as quality assurance lead for campaign development.

Skills

SAS

SQL

Data Analysis

Communication

Microsoft Office

Tools

Excel

Access

TOAD

Job description

Direct message the job poster from Addison Group

Senior IT and Digital Marketing Recruiter

Summary: This position is responsible for the development and creation of marketing campaign populations for retail direct marketing initiatives to residential and small business customers and prospects. Working closely with Marketing, the position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.

• The Analyst will work with marketing teams (segment, channel, campaign execution) to take list requirements and produce accurate and timely campaign lists per the specifications provided to the DBME team.

• Develop campaign populations for targeted marketing campaigns for multiple marketing channels

• Collaborate with Segment Marketing to understand and document campaign list requirements as defined by Segment Marketing as well as coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution

• Seek guidance on and get direction for complex solutions to DBME tasks and activities

• Interact and coordinate with Marketing Analytics which involves passing data back and forth between the groups

• Serve as key contact point to segment marketing and channel marketing

• Set coding and development standards for the group to ensure consistency across all campaigns.

• Serve as overall quality assurance lead for campaign development work

• Having at least 2 years of SAS experience is a must

• Have a solid foundation and understanding of Unix AIX operating systems, and a good understanding of Oracle functions and sql tools such as TOAD

• Knowledge of the utility and/or deregulated energy industry and/or TX SET protocols is preferred. Good understanding of the Texas utility market.

• Hard working, dependable and a team player

• Be open to change, work towards process improvement, automating manual tasks and eliminating waste

Additional Knowledge, Skills and Abilities:

• Excellent SQL and relational database skills

• Outstanding SAS or other statistical and data analysis tool skills

• Strong UNIX and Windows environment skills

• Data manipulation, preparation, and presentation skills

• Microsoft Office proficiency, particularly Excel and Access

• Familiarity with marketing campaign concepts and customer segmentation

• Experience with campaign management tools preferred

• Excellent written and verbal communication skills

• Track record of on-time delivery of campaign and project deliverables

• Thorough understanding of direct marketing and campaign management concepts

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Services for Renewable Energy

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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