Marketing Creative Manager (Remote)

Lensa; Baltimore (MD); Remote; USD 58,000 - 75,000; Full time

Job summary

An innovative global education technology company is seeking a talented graphic designer to create compelling marketing materials that resonate with audiences. This role involves using Adobe Creative Suite to design for various channels, collaborating with teams to enhance project impact, and managing multiple projects simultaneously. The ideal candidate will have a strong background in graphic design, excellent communication skills, and a passion for education. Join a diverse and inclusive workplace where your creativity can thrive and make a difference in learners' lives.

Qualifications

• 5+ years experience in graphic or media design in fast-paced environments.
• Strong knowledge of branding and marketing methodologies.

Responsibilities

• Develop marketing materials using Adobe Creative Suite.
• Collaborate with teams to enhance project impact and align with brand guidelines.

Skills

Graphic Design

Adobe Creative Cloud

Project Management

Branding Knowledge

Video Production

Communication Skills

Problem-Solving Skills

Attention to Detail

Education

Bachelor’s degree in Graphic Design

Bachelor’s degree in Marketing Communications

Bachelor’s degree in Advertising

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Widen

Brandfolder

Workfront

Job description

2 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Cengage Group, is seeking professionals. Apply via Lensa today!

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to our success and the well-being of our employees. We value diverse perspectives and strive to ensure all employees feel empowered to share their ideas and be authentic. We support these values through inclusive programs, benefits, and initiatives integrated into our daily work. Learn more at https://www.cengagegroup.com/about/inclusion-and-diversity/.

What You'll Do Here

1. Develop and produce marketing materials using Adobe Creative Suite (Illustrator, InDesign, Photoshop).
2. Design for various channels and formats including web, emails, landing pages, ebooks, infographics, flyers, social media, paid media, events, video, and direct mail.
3. Modify layouts based on project and audience needs to foster customer relationships and drive action.
4. Collaborate with colleagues from the start to enhance project impact and align with brand guidelines.
5. Manage creative resources (freelancers, printers, etc.) to ensure adherence to concepts and deadlines.
6. Work with Content and Web teams to craft campaigns and sales tools that resonate and motivate.
7. Develop creative for promotional plans with the Events team to meet marketing goals and generate leads.
8. Stay updated on marketing trends to inform innovative campaigns and deliverables.
9. Maintain digital asset management systems (Widen, Brandfolder) and project management tools (Workfront).
10. Enhance content performance using metrics and performance indicators.
11. Manage multiple projects independently with many components.

Skills You Will Need Here

1. Bachelor’s degree in graphic design, marketing communications, advertising, or related field.
2. At least 5 years of experience in graphic or media design, preferably in a fast-paced environment.
3. Strong knowledge of branding and marketing methodologies.
4. Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
5. Understanding of layout, graphic design, composition, and color theory for print and digital media.
6. Experience with video production/editing and animation.
7. Familiarity with Widen, Brandfolder, and Workfront is a plus.
8. Knowledge of accessibility standards is advantageous.
9. Proven problem-solving, decision-making, project management, and analytical skills.
10. Attention to detail and ability to work with urgency.
11. Ability to prioritize and manage multiple projects to meet deadlines.
12. Excellent verbal and written communication skills to explain design strategies.
13. Goal-oriented yet adaptable, capable of seizing opportunities.
14. Ability to work independently and as part of a team.
15. Ownership and accountability for work.

Cengage Group values diversity and is committed to equal opportunity employment. We accommodate applicants with disabilities during the hiring process. Contact us at [e-mail] or [phone] for assistance.

About Cengage Group

A global education technology company, Cengage provides affordable digital products helping learners develop essential skills. With over 100 years of trusted content and digital platforms like MindTap and Cengage Unlimited, we serve higher education, workforce skills, secondary education, and research markets worldwide, supporting learners in achieving their dreams.

Compensation

We offer a comprehensive Total Rewards package. The full salary range is $58,300 - $75,000 USD, with individual pay based on various factors. Sales roles may include additional incentives.

Beware of targeted scams claiming to offer jobs at Cengage Group. Cengage will always conduct interviews via live in-person, phone, or video calls from official @cengage.com email addresses.