Marketing Creative Manager

Hearst; City of Albany (NY); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Hearst seeks a Marketing Creative Manager to drive local demand generation and marketing programs across the Albany region. You will develop compelling content, messaging, and campaigns to support sales growth, strengthen client relationships, and showcase Times Union Media Group offerings.

You will work with sales and cross‑functional teams to turn business objectives into effective marketing programs, including email initiatives, events, and owned‑media promotions, with a focus on generating

Qualifications

• Bachelor’s degree preferred or equivalent combination of education and professional experience.
• Minimum of two years of professional experience in B2B marketing.
• Experience planning or executing email, paid social, website, content, or event marketing campaigns.
• Experience working with sales teams and stakeholders to support growth.

Responsibilities

• Develop and execute a local demand generation plan to generate awareness, engagement, and qualified opportunities.
• Own email marketing and automation, including campaigns, segmentation, lead routing, and landing pages.
• Plan and manage paid social and digital campaigns with testing, optimization, and reporting.
• Create sales enablement assets and partner with sales to support outreach and pipeline growth.
• Build and maintain marketing content and collateral, and organize assets for easy access and updates.

Skills

Marketing

B2B marketing

Sales enablement

Content creation

Education

Bachelor’s degree in Marketing, Business, Communications, Advertising, Public Relations, or related field

Minimum of two years of professional experience in B2B marketing

Tools

HubSpot

Job description

We're looking for a creative, strategic, and hands-on Marketing Creative Manager to help drive marketing and business development efforts across Albany and the Capital Region. This role will develop compelling marketing content and campaigns that support sales growth, strengthen client relationships, and showcase the value of our products and services.

The Marketing Creative Manager will work closely with sales leadership, business stakeholders, and cross‑functional teams to turn business objectives into effective marketing programs—from developing campaigns and sales materials to managing email initiatives, digital content, events, and community engagement.

As an integrated member of the Albany business team, the Marketing Creative Manager will build a firsthand understanding of the local market, its businesses, and the needs of the sales organization. The role combines strategic marketing with hands‑on execution, including generating qualified sales opportunities, equipping account executives with effective messaging and tools, strengthening the value of Times Union products and owned-and-operated assets, and increasing awareness of Times Union Media Group throughout the region.

Success in this role will be measured by qualified leads, sales pipeline and revenue influenced, campaign performance, and the effectiveness of marketing support provided to the sales organization.

Local demand generation and marketing automation

• Develop and execute an ongoing local marketing plan that generates awareness, engagement, and qualified opportunities among businesses across the Capital Region.

• Own market-level email marketing and automation, including platform administration (such as HubSpot), audience segmentation, database quality, campaign calendars, nurture workflows, landing pages, forms, lead capture, and lead routing.

• Plan and manage paid social and other digital campaigns, including targeting, creative coordination, testing, optimization, retargeting, and performance reporting.

• Set and deliver against Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) goals; track lead progression, pipeline contribution, and revenue influenced.

Sales enablement and market-facing content

• Partner with Sales leadership and account executives to identify priority opportunities and develop campaign themes, prospecting content, messaging, and materials that support seller outreach.

• Create and maintain professional, effective sales materials, including product sheets, brochures, one‑pagers, presentations, audience and market stories, value propositions, campaign materials, and case studies.

• Work with clients and sales teams to gather testimonials, results, and proof points, and turn them into useful marketing and sales assets.

• Maintain a reliable, organized SharePoint marketing resource with current materials; establish a process to update or retire outdated content.

Owned media, products, and go-to-market execution

• Develop promotional campaigns using Times Union Media Group channels, including TimesUnion.com, daily and weekly print products, email, and other owned platforms.

• Build coordinated go-to-market plans for new products, seasonal opportunities, events, newsletters, product relaunches, and priority revenue initiatives, aligning audiences, messaging, collateral, digital and print promotion, and seller follow‑up.

• Help modernize and reposition Albany products such as Local First weeklies, Savings Source, newsletters, and other established offerings by improving their audience proposition, packaging, promotion, and sales story.

• Help turn owned-and-operated assets—including Top Workplaces, specialty newsletters, Capital Region Gives, Best Of, Local First, Savings Source, events, and other local programs—into sustainable revenue platforms. Develop audience, advertiser value proposition, packaging, promotional calendar, lead‑generation plan, and go-to-market approach for priority initiatives.

• Own the business‑side content strategy for the Times Union Media Group website, keeping product information current and improving positioning, calls to action, landing pages, conversion opportunities, and integration with marketing campaigns.

Market presence and event leadership

• Build firsthand knowledge of Albany and the broader Capital Region by spending time in local communities and engaging with business owners, prospects, clients, former clients, and community leaders.

• Develop and lead a local event and networking strategy, including Times Union Media Group events and relevant third‑party business events. Coordinate planning, promotion, lead capture, sales participation, and post‑event follow‑up.

• Represent Times Union Media Group at events and in the business community; build relationships with chambers of commerce and other regional organizations, and present the organization’s capabilities when appropriate.

• Work closely with strategic clients and the sales team to understand larger advertiser needs and identify opportunities to grow those relationships.

Collaboration and measurement

• Coordinate messaging and execution across email, web, paid social, TimesUnion.com, print, collateral, events, and seller outreach so campaigns present a consistent strategy.

• Partner closely with Albany Sales leadership and the future sales trainer. Marketing develops positioning, campaigns, messaging, and tools; the trainer helps sellers use them effectively.

• Participate in the local operating cadence, including management, sales, CSS, and training meetings, and maintain regular contact with account executives and customer success specialists.

• Measure and report performance using MQLs, SQLs, lead conversion, email engagement, website conversions, paid campaign results, event leads, product performance, pipeline, and revenue influenced.

Qualifications

• Experience in marketing, demand generation, marketing communications, or a related field; experience supporting sales or business‑to‑business marketing is valuable.

• Experience planning and executing email, paid social, website, content, or event marketing campaigns.

• Ability to use marketing automation, CRM, analytics, and content‑management tools; experience with HubSpot or similar platforms is an asset.

• Strong writing, editing, project management, and presentation skills, with the ability to tailor messaging to different audiences and industries.

• Sound judgment in translating products, audiences, customer results, and market insights into clear advertiser value propositions.

• Ability to manage multiple projects, coordinate across teams and channels, and use performance data to improve results.

• Comfort meeting with business owners and clients, representing the organization publicly, and building relationships throughout the community.

• Knowledge of the Albany and Capital Region business community, or the ability and willingness to develop that knowledge through regular local engagement.

Performance Measures

Performance will be evaluated through agreed MQL and SQL targets; qualified leads and conversion into sales opportunities; pipeline and revenue influenced; email, website, paid campaign, and event performance; and the quality, adoption, and business impact of sales tools and product go‑to‑market programs.

Education and Professional Experience:

1. Bachelor’s degree in Marketing, Business, Communications, Advertising, Public Relations, or a related field preferred, or an equivalent combination of education and relevant professional experience.
2. Minimum of two (2) years of professional experience in business‑to‑business (B2B) marketing, marketing communications, or a related marketing generalist role.
3. Broad understanding of marketing principles, with experience supporting or executing marketing initiatives across multiple channels.
4. Experience working collaboratively with sales teams, business stakeholders, or cross‑functional teams to support business growth.

Skills and Competencies:

1. Strong writing, editing, verbal communication, and presentation skills, with the ability to develop clear, compelling marketing messages and materials.
2. Excellent organizational and project management skills, with the ability to manage multiple priorities, coordinate projects, and meet deadlines.
3. Creative, proactive, resourceful, and self‑motivated, with a willingness to take initiative and personally execute projects from concept through completion.
4. Comfortable using digital tools and technology, with the ability and enthusiasm to quickly learn new marketing platforms and applications.
5. Analytical and results‑oriented, with an interest in measuring marketing effectiveness and using data to improve campaign performance.
6. Strong interpersonal and relationship‑building skills, with confidence engaging with sales teams, business owners, clients, and community organizations.
7. Ability to work independently, exercise sound judgment, and collaborate effectively with sales leadership and other business stakeholders.
8. Adaptable, intellectually curious, and eager to learn, with a willingness to take on new responsibilities and grow professionally.
9. Comfortable balancing strategic thinking with hands‑on execution in a fast‑paced, collaborative business environment.

Additional Requirements:

1. Ability and willingness to work onsite four (4) times a week at the Albany location.
2. Reliable transportation and willingness to travel locally throughout Albany and the Capital Region to attend meetings, client visits, business events, and community activities.
3. Flexibility to occasionally attend early‑morning or evening business and networking events.

Preferred Qualifications

1. Experience with demand generation, lead generation, or marketing campaigns designed to support sales growth.
2. Hands‑on experience with email marketing, marketing automation, audience segmentation, or lead nurturing platforms such as HubSpot, Brevo, or similar platforms.
3. Familiarity with CRM systems, website content management, landing pages, digital analytics, or paid social media advertising.
4. Experience developing sales collateral, presentations, case studies, promotional materials, or other marketing content.
5. Experience planning or supporting business events, networking initiatives, or community engagement programs.
6. Experience in media, advertising, publishing, digital marketing, or related industries.
7. Familiarity with the Albany and Capital Region business community.

Additional Information

• Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.
• Accommodations: We are committed to an accessible application process. If you need an accommodation to apply, please contact [e-mail]. This email address is for accommodation requests only.

Benefits

We support our employees through personal and professional development and promote physical, financial and emotional wellbeing for employees and their families. Our benefits include:

• Physical Wellbeing: Medical, dental and vision coverage to help keep you and your family healthy.
• Invest in the Future: Competitive retirement plan with a matching program in most markets.
• Generous Paid Time Off: Ample time off, including holidays and vacation.
• Paid Parental Leave: Paid leave to support growing families and new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Mental wellness benefits to support your emotional wellbeing.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for individual needs.
• Fertility Coverage & Menopause Support: Support throughout different stages of your health and family journey.
• Pet Wellness Reimbursement & Rover Credits: Support to help keep your pets happy and healthy.
• And more: Learn more about additional benefits and details here.

Compensation

The base salary range below is the Company’s good‑faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non‑discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

Base Salary Range:

$60,000-$100,000 USD