Product Marketing, Editorial Solutions Analyst

thenewyorktimes; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

The New York Times is hiring a Product Marketing, Editorial Solutions Analyst to bridge Product Marketing with cross-functional partners in Advertising. You will develop media alignment opportunities, define and track KPIs, and own marketing resources that showcase editorially aligned products.

This hybrid role reports to the Executive Director, with in-office days three per week in New York. You'll collaborate with Sales, Revenue Operations, Product, Audience Insights and the newsroom to ensure

Qualifications

• 1+ years of professional experience.
• Experience with Google Workspace.
• Experience in advertising, media planning or sales operations.
• Knowledge of digital publishing, editorial processes, the advertising sales cycle and sales planning.
• Background in digital media or project management.

Responsibilities

• Be a liaison between Product Marketing and cross-functional partners in Advertising.
• Define and measure campaign KPIs and own marketing resources.
• Collaborate with Planning and Sales to support partner campaigns.
• Monitor campaign performance and surface insights to meet KPIs.
• Maintain sales enablement tools and marketing materials.
• Track opportunities, tentpole calendar and pipeline in Salesforce.
• Project manage updates about ad products and sponsorships.
• Collaborate with Yield and Ad Operations on monetization KPIs.
• Uphold journalistic independence and the Times mission.

Skills

Advertising experience

Media planning

Sales operations

Digital publishing knowledge

Editorial processes

Sales cycle knowledge

Project management

Tools

Google Workspace

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Job Description

The New York Times Advertising is hiring for a Product Marketing, Editorial Solutions Analyst. As a member of the Product Marketing, Editorial Solutions team, you will be a link between the Product Marketing team and cross functional partners across the Advertising organization. The Product Marketing, Editorial Solutions team develops newsroom-driven advertising experiences that align brand and marketer needs with the editorial strategy of The New York Times. Partnering with colleagues across Sales, Revenue Operations, Product, Audience Insights, Ad Operations, and the newsroom, the team ensures agreement. The team ensures that our editorial sponsorships and alignment products are clear and drive value for both advertisers and readers.

About the Role

As a Product Marketing, Editorial Solutions Analyst you will have a primary focus on turn-key sponsorships and media alignments. You will help develop media alignment opportunities across our portfolio, define, measure, and achieve campaign KPIs, and own marketing resources that highlight our editorially aligned product suite. You will contribute to the success of partner campaigns by working with Planning and Sales. This collaboration will take place during both pre- and post-sale phases. Additionally, you will partner with the newsroom to help monitor ad product performance. This is a hybrid role, reporting to the Executive Director, Product Marketing, Editorial Solutions. You can typically expect to be in the office 3 days per week.

Responsibilities:

• Be a knowledgeable resource for NYT Advertising partners, providing guidance on the ad product catalog across the portfolio and meet advertiser goals through successful campaign execution.
• Monitor campaign performance, perform QC/QA on active campaigns, and surface insights that help teams meet defined KPIs.
• Be a Revenue Operations contact, coordinating inputs and packaging insights for company partners and clients.
• Track sales opportunities, the tentpole calendar and pipeline within Salesforce, helping ensure data quality and visibility for leadership.
• Create marketing materials for new ad products and maintain updates to existing materials, ensuring messaging is accurate, current and aligned with editorial standards.
• Maintain sales enablement tools, including sell sheets, go-to-market (GTM) decks and the Advertising Wiki.
• Project manage and communicate updates about ad products, sponsorship offerings and process changes across the department.
• Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards that inform business health and sales strategy.
• Work with the Audience Insights team to uncover compelling audience data points that demonstrate the value of editorial initiatives to advertisers.
• Assist Yield, Planning and Revenue Operations as a partner for tracking, tagging, pacing and campaign optimization.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 1+ years of professional experience.
• Experience with Google Workspace

Preferred Qualifications:

• Experience in advertising, media planning or sales operations.
• Knowledge of digital publishing, editorial processes, the advertising sales cycle and sales planning.
• Background in digital media or project management.

Additional Compensation and Benefits:

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:
$75,000 - $85,000 USD

Candidate Use of GenAI Tools:

We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you're an engineering candidate, we'll let you know what specific GenAI tools you are p