Marketing Copywriter (Part-Time)

Wine Enthusiast; United States; Remote; USD 60,000 - 80,000; Part time

Job summary

Wine Enthusiast is looking for a part-time Marketing Copywriter to create engaging marketing and sales content for their online store. This role requires a strong background in product marketing copy and a passion for the wine industry. The ideal candidate will work collaboratively within the Creative Brand team, crafting copy that enhances customer experiences and drives sales.

Benefits

401(K)

Employee Discount

Flexible Schedule

Wine Tasting Class participation

Qualifications

• 3-5 years in product marketing copy/content writing.
• Experience with luxury lifestyle or wine products preferred.
• Portfolio demonstrating compelling marketing copy is required.

Responsibilities

• Crafting and editing copy for product description pages and marketing content.
• Creating SEO-focused content and email campaigns.
• Maintaining the Commerce Copy Style guide.

Skills

SEO best practices

Strong editing

Attention to detail

Education

Bachelor's Degree in English, Marketing, or Communications

Tools

WordPress

Job description

2 days ago Be among the first 25 applicants

Who We Are

Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the family-owned company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division.

Who We Are

Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the family-owned company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. Wine Enthusiast events include the annual premier Wine Star Awards gala. In 2024, the company launched a travel division, which includes the Tasting Room Directory and Cork+Compass Travel. Together, Wine Enthusiast Companies is the indisputable hub for everything wine. We bring wine to life.

Your Role in Our Journey

Wine Enthusiast is looking for a part time marketing copywriter to support the needs of our Commerce

Creative Brand team. You’ll be primarily involved in the digital copy development for Wine Enthusiast

Shop, creating marketing and sales content that promotes our products and supports an excellent

customer experience.

Key Responsibilities

What You'll Be Uncorking

Crafting and editing copy for product description pages, landing pages and

content marketing pieces, as well as print catalog and direct mail pieces that align with the Wine

Enthusiast Voice And Tone Including

• Comprehensive product descriptions for PDPs that bring our products to life, working with merchandising and marketing teams to identify key benefits and angles for new products
• SEO footer copy, FAQs, buying guides and other SEO-focused initiatives
• Meta titles and descriptions
• Content for category and brand landing pages
• Headlines and supporting copy for Home Page promotions
• Content marketing articles and guides revolving around our products and expertise
• Email campaigns and social media advertising assets
• Audits of and revisions to existing content and PDPs
• Headline and product copy for direct mail print pieces: catalogs, postcards, etc
• Support Content Director and creative team with special projects
• Help maintain Commerce Copy Style guide
• Proof catalog and other assets to ensure accuracy, consistency and error-free copy
  
  

Location: Remote

Hours: 25 hours, Monday - Friday

Rate: $30 - $40/hour, depending on experience

Qualifications

The Perfect Blend (What You Bring to the Table)

• At least 3-5 years in product marketing copy/content writing for a national or global lifestyle brand
• Luxury lifestyle/furnishings or wine products industry background preferred
• Understanding of SEO best practices and keyword research
• Strong editing/proofreading skills and attention to detail
• Proficiency in project management and collaboration tools
• Experience with Wordpress
• Existing knowledge about wine a plus
• Bachelor's Degree in English, Marketing, Communications, or related
  
  

Please be prepared to submit your portfolio demonstrating ability to craft compelling and effective marketing copy in print and digital formats.

Our Commitment to You

401(K), Employee Discount, optional Wine Tasting Class participation, Flexible Schedule, Dynamic and Collaborative work culture.

Our Core Values

PASSION

We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.

COLLABORATION

We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.

INNOVATION

We value those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.

TRANSPARENCY

Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.

EMPATHY

We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.

JOY

We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.

Our Commitment to Inclusion & Equity

At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace. We are an Equal Opportunity Employer (EOE) and do not discriminate against employees or applicants for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.

Our family-owned company was born from a passion to bring a fine wine experience to the everyday. We believe wine is best shared with others and brings people together. In 2021, Adam and Sybil's daughters Erika Strum Silberstein and Jacqueline Strum were named co-presidents and continue to lead the mission of bringing wine to life. The second generation works together with the collective team to create new and better ways for everyone to explore and enjoy the exciting world of wine, including low-alcohol wines, non-alcohol wines, spirits, and beyond! We hope you’ll join us with a glass in hand.

The Pay Range For This Role Is

30 - 40 USD per hour(Remote (United States))

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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