Sales and Marketing Director

Wellquest Northwest Llc; Portland (OR); On-site; USD 90,000 - 140,000; Full time

Job summary

Wellquest Northwest Llc is seeking a Director of Sales & Marketing to drive lead generation for our senior living community in Portland. You will qualify prospects, manage referrals, tours, and admissions while coordinating marketing and PR efforts to meet occupancy targets.

The role requires building a strong referral network, developing advertising plans, and leading a team to communicate the community’s value. Occasional off-site marketing is expected.

Qualifications

• Bachelor’s degree in communications, public relations, marketing, related field, or equivalent experience preferred.
• Minimum of two years’ experience working in long-term care industry.
• Demonstrates exceptional oral and written communication skills.
• Ability to market and sell outside of the community and develop referral networks.

Responsibilities

• Develop an organized marketing and sales approach to move prospects through the sales process.
• Maintain occupancy by generating inquiries, referrals, tours and closing sales.
• Utilize sales methods and value-based options to persuade clients.
• Respond to inquiries and follow up via calls, mail, and information packets.
• Identify and develop referral sources and professional networks.
• Meet weekly marketing contacts targets and maintain referral databases.
• Represent the community and pricing structures accurately in all interactions.
• Coordinate with leadership to plan advertising and PR activities.

Skills

Sales

Marketing

Public relations

Communication

Networking

CRM

Education

Bachelor’s degree in communications, public relations, marketing, related field

Tools

You’ve Got Leads CRM

Job description

SUMMARYThe Director of Sales & Marketing is responsible for generating and managing leads for our senior livingcommunity and qualifying prospects to move them through the admission process for the purpose ofachieving budgeted occupancy targets at the community. Develop the property’s marketing, publicrelations, and advertising programs to develop a growing base of referral sources, and to promote theprograms provided at the property. Maintain a thorough knowledge of the property’s products andservices to effectively and accurately represent the community to referral sources and prospects. Spend aportion of the work week marketing and selling outside of the community. Maintain a working knowledgeof the local market trends and competitors to assist in the development of sales and marketing strategiesand action plans. Reports to: Executive Director.ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIESThe essential duties and responsibilities described below are representative of those an employeeencounters while performing the basic functions of the position. While every effort has been made toidentify the essential functions of the position, it in no way states or implies that these are the only dutiesyou will be required to perform. The omission of specific statements of duties does not exclude themfrom the position if the work is similar, related or is an essential function of the position. Reasonableaccommodation may be made to enable qualified individuals with disabilities to perform the essentialfunctions of the position.1. Develop an organized marketing and sales approach to effectively move prospects through thesales process to achieve budgeted occupancy targets.2. Responsible for maintaining budgeted occupancy by both generating the number of qualifiedinquiries, referrals, tours and then effectively closing the sale.3. Utilizing recognized sales methods, achieve targeted closing ratios through effectiveinformation gathering and presenting valid value-based options that “make sense” to theclient.4. Receive and/or respond to all incoming calls for inquiries. Follow-up with the inquiries viaeffective telephone calls, cards/letters, mailing of marketing information and other means inan effort to meet budgeted occupancy. Enter all available information in You’ve Got Leadsdatabase.5. Keep referral, mailing list and customer information up-to-date.6. Identify, build and develop an effective network of community and professional sources forpotential resident referrals and establish relationships that assure continuing opportunitiesfor the property through spending a portion of the workweek out of the property engaged inthese activities.7. Achieve and maintain required number of marketing contacts per week. Maintain outsidereferral database of qualified contacts.8. Develop active referral base within the community by making personal visits and sponsoringnetworking functions at the property. Accurately represent the community, its services, andpricing structure in all interactions.9. Monitor condition of all model rooms and respite rooms daily. Ensure that all rooms are readyfor tour activity. In conjunction with Executive Director, furnish, decorate and appoint model andrespite rooms.10. Conduct morning walk-through of community to ensure readiness for property tours. Ensure allcommon areas needing attention are addressed at the beginning of each day, prior to any touractivity.11. Complete the marketing report weekly and provide completed report to the ExecutiveDirector.12. Meet with the Executive Director daily to report on census, admissions, discharges, transfers,deposits, inquiries, and tours. Maintain model room, respite room and rent-ready roomavailability list.13. Attend all appropriate networking functions in the area.14. Ensure You’ve Got Leads database is up-to-date and accurate. Complete input of all requiredinformation (leads and activity) timely and accurately.15. Ability to measure success rates of referral contacts by establishing systems for trackingreferral sources and requests for information by callers and walk-in visitors.16. Assist with the processing of all required information necessary to complete a successfulmove-in, as requested.17. Work with the Executive Director and Regional Sales & Marketing Director to establish acreative marketing and advertising plan for the property, seek advertising resources, andcoordinate public relations efforts.18. Develop and complete a Competitive Market Analysis at least twice a year or as directed to doso by the Executive Director.19. At the direction of the Executive Director, collaborate with the Regional Sales & MarketingDirector to develop brochures, public service announcements and other promotional advertisingfor local and regional audiences.20. Participate in daily “Stand-Up” meetings to communicate key issues within the department,as required by Executive Director.21. Perform day-to-day clerical work connected with the position.22. Ensure knowledge base remains current regarding aging, assisted living and dementiaspecificcare through continuing education.23. Assist with the setting-up and tearing down of special events.24. Encourage teamwork through cooperative interactions with co-workers and otherdepartments.25. Support a positive and professional image through actions and dress.26. Maintain a safe and secure environment for all staff, residents and guests, followingestablished safety standards.27. Perform other duties consistent with position as assigned by the Executive Director.MINIMUM QUALIFICATIONSEducation: Bachelor’s degree in communications, public relations,marketing, related field, or equivalent experience preferred.Experience: Minimum of two years’ experience working in long-term careindustry, preferred. Possess some knowledge of health careterminology.Mathematical Skills:Ability to perform calculations needed for tracking referrals,preparing reports and completing admissions documents.Reasoning Skills: Understand complex issues and ability to make decisions andprioritize requirements of the job.Oral/WrittenCommunication SkillsDemonstrates exceptional communications skills, both verballyand written in dealing with referral sources, residents, familymembers and co-workers. Speaks confidently and effectively infront of groups.Equipment Used: Be proficient in basic office equipment (including a personalcomputer) for the purpose of accomplishing and maintaining ahigh level of job performance.Physical Effort: Be mobile and able to perform physical requirements of the job.Be able to spend the majority of the workday/workweek out ofthe community marketing and selling. Good physical healthverified by a health screening, including a chest x-ray or anintradermal test result not more than 6 months prior or seven(7)days after employment.Personal Characteristics: Ability to show sincere compassion towards older adults.Demonstrates genuine concern for the physical and emotionalneeds of older people and their families. Displays a team spirit inperformance of daily duties. Possesses good character anddisplays personal integrity.Working Conditions: Well-lighted office with appropriate ventilation andtemperature levels. Will be working in and out of thecommunity on a regularbasis.Employee must pass a criminal record clearance prior tobeginning work in the community.