Marketing Coordinator: Campaigns, Events & Content

Plant Moran; Southfield (MI); On-site; USD 28,000 - 45,000; Full time

Job summary

Plante Moran’s Go to Market team seeks a Marketing Coordinator to execute campaigns, content, and events across industry and service lines. You will coordinate tasks with cross-functional teams and external partners to launch experiential and digital marketing initiatives.

The role involves creating promotional content, supporting multi-channel campaigns, and tracking performance to inform future improvements. A Bachelor’s degree and at least 1 year in marketing are required; travel is limited.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or related subject area.
• At least 1 year of marketing experience, including internships or volunteer roles.
• Excellent attention to detail and collaboration skills.
• Proficient with common software tools (Office/Teams), marketing tech (Marketo, ON24, Workfront, Dynamics).
• Experience with CRM and marketing automation is a plus.
• Willingness to travel limitedly.

Responsibilities

• Execute campaign, content and event strategies across industry and service line verticals.
• Coordinate and facilitate tasks using marketing technologies and project management tools.
• Plan and implement events and sponsorship projects from initiation to reporting.
• Maintain relationships with external partners and associations for assigned practice areas.
• Negotiate sponsorship benefits and manage activation/renewal of programs; events may be up to 50% of responsibilities.
• Create and edit content for campaigns, including ads, social, and email; select images.
• Support multi-channel campaigns to engage audiences and drive demand for firm goals.
• Track campaign performance and recommend improvements for future efforts.
• Distribute digital communications, set up campaigns and marketing lists in CRM and Marketo; obtain approvals.
• Maintain expert knowledge of CRM and train staff on systems to support development efforts.
• Assist with data analysis and reporting for campaigns, webinars, events, and initiatives.
• Route workflows for marketing collateral and communications; oversee edits and approvals.

Skills

Attention to detail

Team player

Time management

CRM experience

Marketing automation

Content creation

Education

Bachelor’s degree in Marketing/Communications/Journalism/Business Admin

Tools

Marketo

Adobe Workfront

Microsoft Dynamics

ON24 platforms

Microsoft Office/Teams

Job description

Plante Moran’s Go to Market team seeks a Marketing Coordinator to execute campaigns, content, and events across industry and service lines. You will coordinate tasks with cross-functional teams and external partners to launch experiential and digital marketing initiatives.

The role involves creating promotional content, supporting multi-channel campaigns, and tracking performance to inform future improvements. A Bachelor’s degree and at least 1 year in marketing are required; travel is limited.