Marketing Coordinator ( Brand Activations)

Tilly's Inc.; Irvine, Northern (CA, KY); Hybrid; USD 28,000 - 30,000; Full time

Benefits offered by this job

401(k) Retirement Plan

Health Coverage

Employee Discount

Discount Programs

Employee Sample Sales

Wellness & Social Events

Weekly Office Snacks

Job summary

Tillys in Irvine, CA is seeking a Marketing Coordinator (Brand Activations) to support the Marketing Team with promotions, events, and social media initiatives.

You will help manage event calendars, coordinate with stores, vendors, and influencers, and assist with content creation for TikTok, Instagram, and more.

The role requires 1–2 years in retail or marketing, a high school diploma, proficiency in MS Office, a valid driver’s license, and willingness to travel; in-office four days a week.

Qualifications

• Proficient in Excel and MS Word.
• Experience with social media marketing and internet.
• Must have valid driver’s license and proof of insurance.
• Reliable transportation and willingness to travel.
• Detail oriented and organized.
• Ability to multitask and work independently.

Responsibilities

• Assist Marketing Manager on Promotions and Events.
• Source community events to promote the Tillys brand.
• Coordinate school support programs, banners, and rollouts.
• Manage event calendars and communications with StoreOps.
• Support social content creation and posting across platforms.

Skills

Excel

Social media

Communication

Driver's license

Travel ready

Education

High School Diploma

Bachelor’s degree preferred

Tools

MS Word

MS PowerPoint

Job description

Marketing Coordinator (Brand Activations) Location CA - Irvine - RSC - 10 Whatney Duration Regular Position - Full Time # of Openings 1

At Tillys, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle.

Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.

Position Summary

We’re looking for a detail-oriented and proactive Marketing Coordinator (Brand Activations) to support our Marketing Team.

This individual will manage…

Key Responsibilities

• Assist Marketing Manager on all aspects related to Promotions and Events.
• Source Community events to integrate Tillys branding and promotional initiatives.
• Manage school support programs including banner placement and rollout.
• Manage event calendar planned and executed.
• Assist in communicating and distributing all event collateral with Store Operations
• Maintain a positive and professional relationship with all external and Internal partners.
• Negotiate competitive rates with related vendors.
• Coordinate distribution mailings and budgets.
• Manage organized records of all mailing lists, vendor contacts, and connections.
• Communicate and assist in implementing marketing plans for all Events

Social Media assistance

• Assist withday-to-day social content creation, including short-form video, photography, editing, and trend-based content.
• Supportsocial scheduling and publishingacross TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging platforms.
• Assist withcreator and influencer outreach, product seeding, gifting, tracking, and campaign follow-up.
• SupportTikTok Shop affiliate and creator activities, including samples, creator communication, and performance tracking.
• Help monitorsocial trends, creators, competitor activity, and cultural momentsto identify relevant content opportunities.
• Assist withcommunity engagement, including monitoring comments, conversations, and audience activity.
• Maintain trackers forcontent, influencers, affiliate activity, deliverables, and campaign results.
• Supportinfluencer events and activations, including outreach, product coordination, logistics, and content capture.
• Assist with compilingweekly social, influencer, and affiliate performance reporting.

Qualifications

Your experience brings:

• Proficient in the use of Excel and MS Word.
• Ability to perform all essential duties and responsibilities listed above.
• Must have experience working with social media marketing and internet.
• Must have valid driver’s license and proof of insurance.
• Must have reliable means of transportation and willingness to travel.
• Detail oriented and organized.
• Able to effectively use common office equipment.
• Ability to reprioritize projects frequently.
• Must have ability to multitask.
• Independent, self-motivated, team player.
• Able to effectively communicate with all levels of staff and management.
• Strong understanding of retail culture.
• Exceptional communication skills, including presenting and training abilities.
• Ability to cultivate team environment.
• Creative mind, with prior success in driving the creative process.
• Lives and represents Tilly’s Brand

Education & Experience

• 1–2 years of … experience preferred, ideally in a retail environment
• High School Diploma required; bachelor’s degree preferred

Work Environment & Physical Demands

• Professional office setting with low to moderate noise
• Ability to sit or stand for extended periods
• Occasionally/Regularly lift/move up to 20 lbs and navigate stairs
• Frequent walking and movement between floors/departments
• Reasonable accommodation is available to support individuals with disabilities

Leadership & Team Development

While this is not a leadership role, we value team players who embody proactive collaboration, curiosity, accountability, and a growth mindset. Opportunities to grow and develop within the company are strongly supported.

Compensation

Hourly Range: $20 – $22/hr
Final offer will be based on experience, skills, and qualifications.

What to Expect

Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons.
Work Location: Irvine, CA — minimum of 4 days per week in-office.

Why Join Tillys?

At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence.

• 401(k) Retirement Plan – Save for your future with our company-sponsored plan
• Health Coverage – Medical, dental, vision, life, and additional voluntary benefits
• Employee Discount – In-store and online
• Discount Programs – Save on travel, events, and more
• Employee Sample Sales – Major deals on favorite brands
• Wellness & Social Events – Fitness programs, parties, and team outings
• Weekly Office Snacks – Stay fueled with stocked treats

Equal Opportunity Employer & Fair Chance Hiring

Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act.

Other Considerations

This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions.