Marketing Coordinator (Brands and Operations)

Tillys; Irvine (CA); On-site; USD 28,000 - 30,000; Full time

Benefits offered by this job

401(k) Retirement Plan

Health Coverage

Employee Discount

Discount Programs

Employee Sample Sales

Wellness & Social Events

Weekly Office Snacks

Job summary

Tillys seeks a Marketing Coordinator (Product and Operations) to support our Marketing Team from Irvine, CA. The role focuses on product marketing campaigns, cross-functional coordination, and go-to-market execution.

You will help with briefs, assets, storytelling, and campaign analytics while coordinating production logistics and budget tracking. This is a full-time, in-office position requiring 4 days per week in Irvine.

Qualifications

• Highly organized and detail-oriented with strong follow-through.
• Strong project management, communication and cross-functional coordination skills.
• Ability to prioritize multiple projects and adapt to shifting deadlines in a fast-paced environment.
• Ability to collaborate effectively and incorporate feedback from multiple business partners.
• Self-motivated, proactive and comfortable taking initiative.
• Flexible and collaborative, with the ability to work independently and as part of a team.

Responsibilities

• Product Marketing: coordinate campaigns, briefs, timelines, and assets across teams.
• Collaborate with Marketing, Buying, Creative, E-commerce, Visual, and other functions for launches.
• Support product storytelling, partnerships, and campaign assets across channels.
• Coordinate campaign assets to ensure on-brand, timely delivery.
• Assist with photo shoots, samples, shot lists, and production coordination.
• Collect performance data and prepare reports for learnings and planning.
• Marketing Operations: track GTM calendars, milestones, and cross-functional deliverables.
• Maintain Wrike projects, flag risks, and support production logistics.
• Assist with in-store signage, POP, print, and vendor coordination.
• Track marketing budgets, PO’s, invoices, and expense reconciliation with Finance.
• Maintain vendor and project records.

Skills

Highly organized details

Project management

Prioritization

Cross-functional collaboration

Self-motivation

Teamwork

Education

High School Diploma

Bachelor’s degree in marketing/communications/related field

1–2 years marketing/retail experience

Tools

Wrike

Microsoft Office

Job description

At Tillys, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle.

Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.

Position Summary

We’re looking for a detail-oriented and proactive Marketing Coordinator (Product and Operations) to support our Marketing Team.

Key Responsibilities

Product Marketing

• Support seasonal and monthly marketing campaigns from brief through execution, coordinating product priorities, campaign objectives, timelines and deliverables across teams.
• Partner with Marketing, Buying, Creative, E-commerce, Visual and other cross-functional teams to develop product and campaign briefs and ensure alignment on key stories and launches.
• Support product storytelling and brand partner initiatives, including co-op marketing, asset requests, campaign launches and other product-focused programs.
• Coordinate campaign assets and execution needs across channels, helping ensure deliverables are accurate, on brand and delivered on time.
• Assist with photo shoot and flat lay planning, including product samples, shot lists, creative inspiration and production coordination.
• Help gather campaign performance data and prepare recurring reports and recaps to identify learnings and support future planning.

Marketing Operations Support

• Support the go-to-market (GTM) and monthly marketing calendars by tracking key milestones, deadlines and cross-functional deliverables.
• Maintain assigned marketing projects in Wrike, track progress and proactively flag risks or timing issues.
• Assist with production logistics, including schedules, vendors, call sheets, release forms, props, samples and on-set support as needed.
• Support in-store promotional signage, POP, print and store distribution projects in partnership with Visual, Buying and external vendors.
• Assist with marketing budget tracking, purchase orders, invoices, vendor setup and monthly expense reconciliation in partnership with Finance.
• Maintain organized records for vendors, samples, props, project details and other marketing operational needs.

Qualifications

Your experience brings:

• Highly organized and detail-oriented with strong follow-through.
• Strong project management, communication and cross-functional coordination skills.
• Ability to prioritize multiple projects and adapt to shifting deadlines in a fast-paced environment.
• Ability to collaborate effectively and incorporate feedback from multiple business partners.
• Self-motivated, proactive and comfortable taking initiative.
• Flexible and collaborative, with the ability to work independently and as part of a team.

Education & Experience

• 1–2 years of … experience preferred, ideally in a retail environment
• High School Diploma required; bachelor’s degree preferred
• Bachelor’s degree in marketing, Communication, or related field preferred.
• Previous marketing, product marketing, brand marketing or related experience required.
• Retail, product or brand marketing experience preferred.
• Project coordination or marketing operations experience preferred.
• Proficiency in Microsoft Office required; experience with project management platforms such as Wrike preferred.

Work Environment & Physical Demands

• Professional office setting with low to moderate noise
• Ability to sit or stand for extended periods
• Occasionally/Regularly lift/move up to 20 lbs and navigate stairs
• Frequent walking and movement between floors/departments
• Reasonable accommodation is available to support individuals with disabilities

Leadership & Team Development

While this is not a leadership role, we value team players who embody proactive collaboration, curiosity, accountability, and a growth mindset. Opportunities to grow and develop within the company are strongly supported.

Compensation

Hourly Range: $20 – $22/hr

Final offer will be based on experience, skills, and qualifications.

What to Expect

Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons.

Work Location: Irvine, CA — minimum of 4 days per week in-office.

Why Join Tillys?

At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence.

• 401(k) Retirement Plan – Save for your future with our company-sponsored plan
• Health Coverage – Medical, dental, vision, life, and additional voluntary benefits
• Employee Discount – In-store and online
• Discount Programs – Save on travel, events, and more
• Employee Sample Sales – Major deals on favorite brands
• Wellness & Social Events – Fitness programs, parties, and team outings
• Weekly Office Snacks – Stay fueled with stocked treats

Equal Opportunity Employer & Fair Chance Hiring

Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act.

Other Considerations

This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions.