Marketing Coordinator

City of College Station; Town of Texas (WI); On-site; USD 42,000 - 62,000; Full time

Job summary

The City of College Station seeks a Marketing Coordinator to promote Visit College Station as a premier travel destination and business hub. You will support marketing strategies and core tactics to drive visitation, enhance brand awareness, and engage leisure travelers, meeting planners, event organizers, business leaders and institutional partners.

You will help develop and execute integrated campaigns across print, digital, social, and other channels, manage social accounts and

Qualifications

• Bachelor’s degree in marketing, public relations, communications or related field with 1+ year of marketing, tourism, hospitality, or related experience.
• Strong writing, editing, and storytelling skills with attention to brand voice and consistency.
• Proficiency in social media, email marketing tools, and content management systems.
• Experience with Adobe Creative Cloud and photography/video editing is preferred.

Responsibilities

• Support marketing initiatives and promotional campaigns across print, digital, social and other channels.
• Manage Visit and Compete College Station social media accounts with content calendars, posting, engagement, and analytics.
• Maintain VisitCollegeStation.com content, blog, and application oversight.
• Assist with email marketing content development, lists, and analytics reporting.
• Collaborate with Texas A&M University and other partners to strengthen engagement.
• Coordinate photography and videography for high-quality marketing assets.
• Support media relations and manage marketing databases and assets.

Skills

Writing

Editing

Storytelling

Social media

CMS platforms

Adobe CC

Photography

Video editing

Education

Bachelor’s Degree in Marketing

Tools

Adobe Creative Cloud

CMS platforms

Job description

Description

Under general direction of the Marketing Manager, the Marketing Coordinator plays a key role in promoting the City of College Station as a premier travel destination and business hub. This position supports the development and execution of marketing strategies and core tactics to drive visitation, enhance brand awareness, and engage key audiences including leisure travelers, meeting planners, event organizers, business leaders and institutional partners.

• Perform a variety of duties to support marketing initiatives and promote Visit College Station, including but not limited to assisting in the development and implementation of integrated marketing campaigns across print, digital, social media, and other channels, including coordination with third-party partners; assisting in tracking and analyzing marketing campaign performance; assisting with the development of promotional materials; and assisting with event planning and execution.
• Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting.
• Manage VisitCollegeStation.com, including content updates, blog creation, and application oversight.
• Support email marketing initiatives, including eNewsletter content development, subscriber list growth, and management and analytics reporting.
• Collaborate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships, and support both prospective and new student initiatives.
• Build and maintain collaborative working relationships with internal Tourism departmental and Public Communications staff to ensure optimal messaging, content and imagery across various graphic and promotional needs.
• Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes.
• Support media relations efforts, including coordinating media visits.
• Maintain marketing databases, asset libraries, and partner listings to ensure accuracy and accessibility.
• Perform other related duties as assigned.

Description

Under general direction of the Marketing Manager, the Marketing Coordinator plays a key role in promoting the City of College Station as a premier travel destination and business hub. This position supports the development and execution of marketing strategies and core tactics to drive visitation, enhance brand awareness, and engage key audiences including leisure travelers, meeting planners, event organizers, business leaders and institutional partners.

Principal Duties

• Perform a variety of duties to support marketing initiatives and promote Visit College Station, including but not limited to assisting in the development and implementation of integrated marketing campaigns across print, digital, social media, and other channels, including coordination with third-party partners; assisting in tracking and analyzing marketing campaign performance; assisting with the development of promotional materials; and assisting with event planning and execution.
• Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting.
• Manage VisitCollegeStation.com, including content updates, blog creation, and application oversight.
• Support email marketing initiatives, including eNewsletter content development, subscriber list growth, and management and analytics reporting.
• Collaborate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships, and support both prospective and new student initiatives.
• Build and maintain collaborative working relationships with internal Tourism departmental and Public Communications staff to ensure optimal messaging, content and imagery across various graphic and promotional needs.
• Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes.
• Support media relations efforts, including coordinating media visits.
• Maintain marketing databases, asset libraries, and partner listings to ensure accuracy and accessibility.
• Perform other related duties as assigned.

Qualifications

Required

• Bachelor’s Degree in marketing, public relations, communications or related field and at least one (1) years’ experience in marketing, tourism, hospitality, or a related field; or an equivalent combination of education and experience
• Strong writing, editing, and storytelling skills with attention to brand voice and consistency
• Proficiency in social media platforms, email marketing tools, and content management systems
• Experience with Adobe Creative Cloud graphic design software
• Photography and/or video editing skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work effectively in a collaborative team environment
• Ability and willingness to work occasional evenings and weekends

Preferred

• Experience in destination marketing, tourism or hospitality
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.)

Supplemental Information

Position posted until filled or closing date.

An Equal Opportunity and Military Friendly Employer