Marketing Coordinator

Midwest Heating and Cooling; Town of Mukwonago (WI); On-site; USD 48,000 - 55,000; Full time

Benefits offered by this job

Performance-based bonus

Benefits package

Job summary

Midwest Heating & Cooling in Mukwonago, Wisconsin, is seeking a hands-on Marketing Coordinator for a full-time, on-site role. You will create content, plan events, and turn local outreach into qualified opportunities for our residential teams.

You will manage local campaigns, produce social content, and coordinate with partners handling website, SEO, Google Ads and reporting. A degree is preferred but not required, with a performance-based bonus and benefits.

Qualifications

• Organized and proactive with multiple deadlines.
• Willing to field content in the field (in-person).
• Enjoy local outreach and events, not just online activity.
• Leads, quality and follow-up matter more than vanity metrics.
• Communicate well with technicians, sales, vendors and leadership.
• Marketing coordination or event/consumer marketing experience is valuable; degree preferred but not required.

Responsibilities

• Generate local leads through events, sponsorships, and seasonal campaigns.
• Plan and execute event logistics: registrations, booth setup, materials, staffing, lead capture, follow-up.
• Create authentic social content including photos, reels, short videos, stories and promotions.
• Coordinate with partners responsible for website, SEO, Google Ads and Performance Max; keep deliverables moving and report results.
• Work with sales, service and customer experience teams to turn campaigns into trackable opportunities.
• Maintain campaign calendars, budgets and weekly reporting in systems including ServiceTitan.

Skills

Content creation

Event marketing

Local outreach

Social media content

Communication

Education

Marketing degree preferred

Tools

ServiceTitan

Google Ads

SEO

Performance Max

Job description

Marketing Coordinator

Mukwonago, Wisconsin | Full time, on site

Salary: $48,000 to $55,000 annually, depending on qualifications. Performance-based bonus opportunity and company benefits available.

Help turn great marketing into real customer opportunities:

Midwest Heating & Cooling is looking for a hands-on Marketing Coordinator who enjoys creating content, meeting people, running events and making things happen. This is not a role where success is measured by posting for the sake of posting. You will help generate qualified opportunities for our residential heating, cooling, replacement and indoor air quality teams while keeping our brand active in the communities we serve.

What you will own:

• Generate local leads through home shows, community events, sponsorships, referral programs and seasonal campaigns.
• Plan and execute event logistics: registrations, booth setup, materials, staffing, lead capture and follow-up.
• Create authentic social content including photos, reels, short videos, customer stories and promotions.
• Coordinate with outside marketing partners responsible for website, SEO, Google Ads and Performance Max; keep deliverables moving and report results.
• Work with our sales, service and customer experience teams to turn campaigns into trackable customer opportunities.
• Maintain campaign calendars, vendor deadlines, budgets and weekly marketing performance reporting in systems including ServiceTitan.

What makes you a great fit:

• You are organized, proactive and comfortable owning multiple deadlines.
• You can create strong visual and written content and are willing to get into the field to capture it.
• You enjoy local outreach and events, not just sitting behind a screen.
• You understand that leads, quality and follow-up matter more than vanity metrics.
• You communicate well with technicians, salespeople, vendors and leadership.
• Experience in marketing coordination, event marketing, local services or consumer marketing is valuable. A relevant degree is preferred but not required.

What success looks like:

You keep our event and campaign calendar on track, generate and document qualified opportunities, maintain strong vendor accountability, deliver consistent brand content and provide clear weekly reporting. You will start with coaching and gain more autonomy as your results demonstrate readiness.

Why Midwest:

Join a local heating and cooling company where your work is visible, your ideas matter and marketing has a direct connection to the customer experience. Benefits include health, dental and vision insurance, paid time off and holidays, and professional development opportunities subject to company policies.