Marketing Coordinator

WAI GLOBAL; Town of Florida (NY); On-site; USD 50,000 - 65,000; Full time

Job summary

WAI GLOBAL in New York is seeking a Marketing Coordinator to support US marketing initiatives across customer marketing, sales enablement, and events. You will help manage assets, schedules, and vendor communications to keep programs on track.

The role emphasizes detail, organization, and collaboration with Sales and internal teams. Ideal candidates have a bachelor's in marketing or related field and 1–3+ years of experience, plus familiarity with trade shows, print production, and basic design

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3+ years in a marketing coordinator, project coordinator, or administrative marketing support role.
• Strong organization and attention to detail
• Ability to manage multiple deadlines and workstreams in parallel
• Strong communication skills and comfort working with Sales, vendors, and internal teams
• Experience supporting trade shows/events and print production
• Familiarity with graphic design software (Adobe Creative Suite) and email tools (Mailchimp or similar) and content scheduling workflows

Responsibilities

• Support execution of US marketing initiatives across customer marketing, sales enablement, and events.
• Handle day-to-day US trade media assets: delivery, tracking, vendor communication, and invoice support.
• Coordinate timelines, deliverables, approvals, and handoffs across stakeholders.
• Assist trade show prep: booth materials, banners, signage, giveaways, shipments.
• Aid event collateral and on-site readiness as needed.
• Assist in updating marketing collateral to brand templates.
• Manage local printing requests and vendor coordination.
• Assist in email campaigns: formatting and scheduling, list readiness.
• Maintain marketing files and event assets for quick access.
• Track requests and deadlines for US marketing team.
• Support merchandise management and replenishment.
• Support social content scheduling and community management.
• Monitor comments/messages and escalate brand concerns.

Skills

Strong organization and attention to—

Ability to manage multiple deadlines

Strong communication skills with Sales

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Adobe Creative Suite

Mailchimp

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Execution Support

• Support execution of US marketing initiatives and requests across customer marketing, sales enablement, and events.
• Execute day-to-day activities related to the U.S. trade media plan, including asset delivery, placement tracking, vendor communication, and invoice verification support.
• Coordinate timelines, deliverables, approvals, and handoffs across stakeholders.

Trade Show & Event Support

• Assist with trade show preparations including booth materials, banners, signage, giveaways, and shipment coordination.
• Support event collateral preparation and on-site readiness (as required).

Collateral & Creative Coordination

• Assist in designing and/or coordinating updates to marketing collateral (flyers, sell sheets, presentations, signage).
• Ensure materials follow approved templates and brand direction provided by global marketing.
• Manage local printing requests and coordinate vendor relationships as needed.

Email & Communications Support

• Support execution of email communications and marketing sends (coordination, formatting, scheduling, and list readiness).
• Assist with building and organizing content inputs for customer communications and official updates.

Marketing Operations & Organization

• Maintain marketing files, event assets, and commonly used materials for easy internal access.
• Track requests, deadlines, and progress updates for the US marketing team.
• Support merchandise management and replenishment (giveaways, event supplies, etc.).

Social Support (Execution Assistance)

• Assist in scheduling and preparing social media content as assigned (coordination + formatting support).
• Support day-to-day community management activities, including monitoring comments and messages, responding to routine inquiries, and escalating customer or brand concerns as needed.

Requirements

QUALIFICATIONS (Education, Experience, & Skills) and REQUIREMENTS

Minimum Education:

Bachelor’s degree in Marketing, Business, or a related field.

Minimum Years of Experience:

1–3+ years in a marketing coordinator, project coordinator, or administrative marketing support role.

Required Qualifications:

• Strong organization and attention to detail
• Ability to manage multiple deadlines and workstreams in parallel
• Strong communication skills and comfort working with Sales, vendors, and internal teams

Preferred Qualifications:

• Experience supporting trade shows/events and print production
• Familiarity with graphic design software (Adobe Creative Suite) and email tools (Mailchimp or similar) and content scheduling workflows

Competencies:

• Execution excellence & follow through— consistently delivers on time across a high volume of requests and deadlines.
• Organization & prioritization — manages multiple requests, deadlines, and stakeholders without losing details.
• Attention to detail & quality control — ensures materials are accurate, on-brand, and template-compliant.
• Service-oriented collaboration — responsive partner to Sales and internal teams

Skills:

• Clear communication, both written and verbal
• Effective time management and prioritization

Languages:

Fluent in English

Travel Requirement:

~5% for events and trade shows as needed