Marketing Coordinator

Betterhealthgroup; Tampa (FL); On-site; USD 42,000 - 65,000; Full time

Job summary

Better Health Group is seeking a Marketing Coordinator in Tampa, FL to support campaign execution, events, and brand initiatives. The role collaborates with multiple teams to develop content and coordinate projects across channels.

The ideal candidate has a Bachelor’s degree in marketing and at least 1+ year of coordination experience, with a creative and data-driven mindset. This on-site position offers opportunities to grow within a healthcare-focused marketing team.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field.
• 1+ year experience in marketing coordination or related role.
• Basic understanding of marketing channels and content management systems.
• Creative mindset with ability to contribute ideas for campaigns.
• Proficient with Google Suite for real-time collaboration.

Responsibilities

• Support the Marketing department's initiatives with planning, executing, and tracking of marketing programs and campaigns.
• Track traditional marketing and advertising including direct mail, print, radio, and outdoor.
• Conduct market research and identify trends, media kits, and other channels.
• Monitor, review, and report on all marketing activity and results.
• Collaborate with internal and external stakeholders.
• Develop domain knowledge of the business and audience.
• Support planning and execution of marketing events for new clinics.
• Coordinate with printers, media outlets, and vendors for campaign materials.
• Track and report campaign performance using key metrics to measure ROI.
• Assist with budget management for traditional marketing campaigns.

Skills

Bachelor’s degree

Marketing coordination

Google Suite

Cross-functional teamwork

Communication skills

Content management

Education

Bachelor’s degree in marketing

Job description

Overview

Our mission is Better Health. Our passion is helping others.

What’s Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?
• Do you have a passion for helping others achieve Better Health?
• Are you ready to join a growing team that shares your mission?

Why Join Our Team:At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities

Position Objective:

The Marketing Coordinator is an administrative role responsible for assisting with the execution of marketing campaigns, events, and initiatives to promote our medical services and enhance our brand visibility. The incumbent will be responsible for assisting our marketing efforts by collaborating with various teams, developing content, and utilizing project coordination to lead our initiatives.

Responsibilities:

• Support the Marketing department's initiatives with the planning, executing, and tracking of marketing programs and campaigns
• Track all traditional marketing and advertising including direct mail, print, radio, and outdoor
• Conduct market research and identify trends, publication media kits, and other advertising channels
• Monitor, review, and report on all marketing activity and results
• Collaborate with internal and external stakeholders
• Develop wide domain knowledge of our business and audience
• Support planning and execution of marketing events for new clinics
• Work closely with external vendors (printers, media outlets, etc.) to ensure the timely and cost-effective delivery of campaign materials
• Track and report on the performance of traditional marketing campaigns, using key metrics to measure success and ROI
• Assist with budget management for traditional marketing campaigns, ensuring costs stay within allocated limits
• Assist with internal creative teams and external agencies to develop compelling and effective creative assets
• Additional duties as assigned

Position Requirements / Skills:

• Bachelor’s degree in marketing, communications, business administration, or a related field, preferred
• 1+ year(s) experience in marketing coordination or related experience
• Basic understanding of marketing channels and content management systems
• Creative mindset with the ability to contribute ideas for marketing campaigns and initiatives
• Understanding of marketing tactics across multiple channels and mediums
• Proficient with Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
• Demonstrated ability to handle data with confidentiality
• Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
• Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans
• Strong interpersonal and presentation skills
• Strong critical thinking and problem-solving skills
• Must be results-oriented with a focus on quality execution and delivery
• Appreciation of cultural diversity and sensitivity toward target patient populations

Physical Requirements:

• Requires standing, walking, pushing, bending, kneeling, and reaching
• Ability to sit for extended periods of time
• Requires corrected vision and hearing to normal range

Key Attributes/ Skills:

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Organization

Better Health Group