Marketing Coordinator

Kwfc Radio Station; Springfield (MO); On-site; USD 40,000 - 55,000; Full time

Job summary

Kwfc Radio Station coordinates marketing initiatives from strategy to execution and analysis, creating detailed plans for product lines in collaboration with leadership.

The role tracks sales and ROI, collaborates with designers and copywriters on assets, and manages project timelines while researching customer behavior and market trends. Strong communication and presentation skills are essential.

Qualifications

• Bachelor's degree or higher preferred in marketing or related field.
• At least two years of marketing or project management experience.
• Strong communication and organizational skills.
• Experience in a professional office setting.

Responsibilities

• Coordinate marketing initiatives for assigned portfolios from strategy to execution and analysis.
• Create and execute detailed marketing plans for assigned product lines with leadership.
• Track product line sales and marketing ROI for assigned lines.
• Collaborate with designers and copywriters on print and digital assets and manage timelines.
• Research customer behavior, competitor offerings and current marketing trends.
• Maintain excellent communication and presentation skills.

Skills

Strong communication

Strategic thinking

Creative

Organized

Outgoing

Education

Bachelor's degree in marketing, business, communications, public relations or related field

Tools

Microsoft Office Suite

Project Management software

Job description

Description

Coordinates the marketing initiatives for assigned portfolios from strategy to execution and analysis. Create and execute detailed marketing plans for assigned product lines in collaboration with key stakeholders and leadership. Track product line sales and marketing ROI for assigned product lines. Collaborate with designers and copywriters on the development of print and digital marketing assets, and manage the project timeline. Continually research customer behavior, competitor offerings and current digital and print marketing trends. Excellent communication and presentation skills.

Qualifications

• Bachelor's degree in marketing, business, communications, public relations or related field preferred.
• Minimum two years of experience in marketing, business and or project management.
• Experience in professional office setting.
• PC Skills (Microsoft Office Suite, Project Management software helpful).
• Strong communication skills.
• Candidates must be high capacity, achiever, outgoing, strategic/analytical, creative, organized and a decent understanding of marketing.