Marketing Coordinator

Bank of George; Spring Valley (NV); On-site; USD 42,000 - 64,000; Full time

Job summary

Bank of George is seeking a Marketing Coordinator to help shape and execute the bank's marketing strategy. You will work closely with internal teams and external vendors to ensure consistent branding, messaging and regulatory alignment across all channels.

The role requires strong organizational skills, the ability to manage multiple projects with tight deadlines, and a solid understanding of customer experience and brand standards.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Advertising or Communications.
• 2–4 years of related experience in marketing or communications, preferably in a financial institution.
• Excellent interpersonal and written/oral communication skills.
• Advanced skills in Microsoft Office, marketing software and CRM systems.
• Strong project management and ability to manage multiple deadlines within budget.

Responsibilities

• Coordinate marketing activities across internal business units and external vendors.
• Support development, sourcing and management of marketing materials.
• Coordinate internal communications and oversee promotional items and inventory.
• Coordinate marketing event projects from initiation to completion, including timelines, approvals and vendor coordination.
• Maintain marketing calendar, project schedules and budget tracking.
• Track marketing expenses and assist with budget review and reporting.
• Monitor campaign performance and prepare reports on engagement and leads.
• Research marketing trends, competitor activity, and emerging opportunities with the marketing firm.
• Assist in maintaining brand standards and compliant marketing communications.
• Provide support for company events.

Skills

Marketing coordination

Project management

CRM systems

Microsoft Office

Marketing analytics

Vendor coordination

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

CRM software

Job description

The Marketing Coordinator will be responsible for supporting the Bank’s marketing strategy and initiatives by coordinating marketing activities across the organization. This position will work closing with internal business units and external vendors to ensure marketing initiatives are executed effectively, consistently, and in alignment with the Bank’s brand, business objectives and regulatory requirements. The Marketing Coordinator is highly organized, detail oriented and can manage multiple projects and deadlines while making a strong understanding of the Bank’s brand and customer experience.

ESSENTIAL DUTIES:

• Upholds, at all times, the Bank’s Core Values of: Integrity, Respect, Positive Attitude, Empowerment, Accountability, and Excellence.
• Delivers on the Bank’s tagline of “Your Best Banking Experience - Ever!” by reinforcing the application of superior customer service through own example along with appropriate follow through with involved customers and employees.
• Responsible for coordinating with marketing firm to ensure consistent branding and messaging.
• Support the development, sourcing and management of marketing materials.
• Coordinate internal communications.
• Oversee promotional/logo items, ordering and the marketing inventory.
• Coordinate marketing event projects from initiation through completion, including timelines, approvals, vendor coordination, event logistics and booth/table registration.
• Maintain marketing calendar, project schedules, and budget tracking.
• Track marketing expenses and assist with budget review and reporting.
• Monitor marketing campaign performance and assist in preparing reports on key metrics, engagement, leads and other effectiveness.
• In partnership with marketing firm research marketing trends, competitor activity, customer preferences and emerging market opportunities.
• Assist in maintaining brand standards and ensuring consistent presentation of the Bank across all marketing channels.
• Ensure marketing materials and communication comply with applicable laws, regulations, Bank policies and Brand standards.
• Provide support for all company events.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITY:

The position is not responsible for the supervision of any employee(s).

MENTAL DEMANDS:

This position must be able to accommodate reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions.

MINIMUM REQUIREMENTS:

• Bachelor’s degree or equivalent in Marketing, Advertising or Communications; or 2-4 YEARS of related experience and/or training; or the equivalent combination of education and experience. Work related experience should consist of business, marketing, communications, project management, B2B/B2C or related field with a financial institution background. Educational experience, through in-house training sessions, formal school, or financial industry related curriculum, should be business or financial industry related.
• Excellent interpersonal skills in dealing with bank clients, employees and vendors.
• Advanced skills in Microsoft Office Suite, marketing software, CRM systems, marketing and social media platforms.
• Strong project management and collaboration skills, able to meet deadlines and stay within budget.
• Strong reporting and marketing data analytics.
• Ability to stay current on marketing and communication trends.
• High level of confidentiality and discretion.
• Effective oral and written communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.
• Ability to deal with complex problems involving multiple facets and variables in non-standardized situations.
• Must be able to sit for extended periods of time, operate a computer, and telephone.
• This position requires writing, typing, speaking, listening, lifting (up to 50 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling, and reaching.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Management reserves the right to change this position description at any time according to business needs.