Marketing Coordinator

Bally's Lake Tahoe Casino and Resort; South Lake Tahoe (NV); On-site; USD 25,003 - 35,610; Full time

Job summary

Bally's Lake Tahoe Casino and Resort is seeking a Social Media Coordinator to oversee content strategy, creation, and scheduling across Facebook, LinkedIn, Instagram, X/Twitter and TikTok. You will edit photos, graphics, and short-form video to align with brand standards and campaign goals.

You will monitor guest engagement, respond to questions, track performance metrics, and support event promotions and promotional drawings.

Qualifications

• Associates degree or equivalent; six months to one year of related experience.
• Must register and maintain registration as a gaming employee in the State of Nevada pursuant to NRS 463.335.
• Must be able to effectively communicate in English.

Responsibilities

• Oversee social media content strategy, implementation and monitoring across platforms.
• Create, edit, and schedule content for Facebook, LinkedIn, Instagram, X/Twitter and TikTok.
• Edit photos, graphics, and short-form video to align with brand standards and campaign goals.
• Monitor social channels and respond to guest engagement, messages and comments.
• Track basic performance metrics and assist in analyzing social media effectiveness.
• Assist with planning and execution of events such as slot tournaments, dinners, and promotional drawings.
• Load casino offers and set up kiosks for drawings and giveaways.
• Gather data and report post-event results to guide future marketing initiatives.

Skills

Social media management

Content creation

Video editing

Customer service

Event planning

Promotions rules

Campaign reporting

English communication

Education

Associates degree or equivalent

Job description

Bally's Lake Tahoe, 55 US 50, Stateline, NV 89449, USA

• Oversee social media content strategy, implementation and monitoring across all platforms.
• Create, edit, and schedule engaging content for various platforms, including but not limited to: Facebook, LinkedIn, Instagram, X/Twitter, and TikTok.
• Edit photos, graphics, and short-form video to align with brand standards and campaign goals.
• Monitor social channels and respond to guest engagement, messages, and comments.
• Track basic performance metrics and assist in analyzing social media effectiveness.
• Submit and proof creative requests for all advertising media including but not limited to digital media, printed collateral and outdoor.
• Ensures all property media are accurate, current, and error‑free.
• Assist with planning and execution of special events from slot tournaments, dinners, gift giveaways and promotional drawings.
• Responsible for loading casino offers such as table promo chips, concert tickets, dining offers, and spa credits on promotional kiosk and setting up kiosks for drawings and giveaways.
• Responsible for gathering data and reporting post‑event results accurately and timely to allow decision making regarding future marketing initiatives.
• Customer service via phone, including looking up accounts and handling questions/complaints.
• Assist with social media content strategy, implementation and monitoring duties as assigned.
• Writing rules and regulations for promotions and special events as assigned.
• Supports and cultivates new ideas and methods to deliver business solutions.
• Complies with and upholds company expectations including but not limited to policies, procedures, industry regulations, department goals and business strategy.
• Communicates programs/services to necessary people, seeks their support and keeps them informed of changes that impact the business.
• Must be knowledgeable of all happenings on property and in the market.
• Regular attendance and business casual attire required.
• Perform other reasonable job duties as requested.

Target Salary Range:

• $22.00 per hour

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Education

Associates or better.

Experience

Associates degree or equivalent; six months to one year of related experience and/or training; or equivalent combination of education and experience. Must register and maintain registration as a gaming employee in the State of Nevada pursuant to NRS 463.335. Must be able to effectively communicate in English.

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.