Marketing Coordinator

OPTYO; San Diego (CA); On-site; USD 48,000 - 60,000; Full time

Benefits offered by this job

Medical, Dental, 401(k)

Complimentary gym access

Job summary

OPTYO is a performance marketing agency for eCommerce brands in sports, fitness, and wellness. We seek a Marketing Coordinator to plan, implement, and manage compelling campaigns aimed at boosting brand awareness, product purchases, and revenue.

You will collaborate with cross-functional teams, manage client relationships, analyze performance data, and contribute to creative briefs and cross-channel strategies, including email and ecommerce initiatives.

Qualifications

• 1+ years of paid marketing experience, agency background is a plus.
• Hands-on experience with Meta and Google Ads, including campaign adjustments and copywriting.
• Ability to write clear, brand-aligned copy and interpret key metrics.
• Capable of handling multiple tasks in a fast-paced environment and meeting tight deadlines.
• Detail-oriented, organized, with strong notetaking skills.
• Entrepreneurial spirit and commitment to client success.

Responsibilities

• Plan and manage small to midsized paid media campaigns from setup through optimization.
• Collaborate with team members to craft and deliver engaging presentations during client meetings.
• Act as the main point of contact for clients whose campaigns you oversee.
• Analyze performance data and provide data-driven action plans across all campaign types.
• Manage client budgets and recommend budget adjustments based on ROI.
• Contribute to defining client benchmarks and optimize to achieve KPIs.
• Partner with email and ecommerce teams on implementation and cross-team collaboration.
• Coordinate with internal team to align on client objectives, feedback, and scheduling.
• Improve paid media processes and drive innovative strategies.
• Create graphics for paid social campaigns using Canva or Adobe.

Skills

Paid media experience

Meta/Google Ads

Copywriting

Multitasking

Detail oriented

Entrepreneurial spirit

Client success focus

Education

BA/BS in Marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.

Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7-8 figures in revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.

The Opportunity

OPTYO is seeking a driven Marketing Coordinator responsible for planning, implementing, and managing compelling marketing campaigns to promote our client's products. As a Marketing Coordinator, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue.

Key Responsibilities:

• Plan and manage small to midsized paid media campaigns from setup through optimization.
• Collaborate with team members to craft and deliver engaging presentations during client meetings.
• Act as the main point of contact for clients whose campaigns you oversee.
• Analyze performance data, offering insightful analysis, interpretation, and data driven action plans across all campaign types.
• Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI.
• Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently.
• Partner with the email and ecommerce teams on implementation tasks, making adjustments as needed and ensuring crossteam collaboration to maximize overall client results.
• Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling.
• Improve upon paid media processes and drive innovation of new strategies and techniques.
• Create graphics for paid social campaigns utilizing tools such as Canva or Adobe.
• Lead on new client onboarding and troubleshooting, ensuring all systems , including ad accounts, email marketing accounts, website, Databox, etc. , are connected with OPTYO Manager accounts.
• Coordinate with Editcrew to create and refine creative briefs for new ad material.
• Support organic strategy, including setting social media calendars, generating content, and overall strategy for influencer outreach and community engagement.

Requirements:

• 1+ years of paid marketing experience, including small to midsized paid media campaigns; agency background is a plus.
• Hands-on experience with Meta and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting.
• Ability to write clear, brandaligned copy and interpret key performance metrics.
• Capable of handling multiple tasks in a fast paced environment and meeting tight deadlines.
• Detailoriented, organized, with exceptional notetaking skills.
• Demonstrates enthusiasm, passion, creativity, and a strong commitment to paid media and client success.
• Possesses an entrepreneurial spirit and a thirst for knowledge and personal development.
• Holds a BA/BS degree in Marketing, Business, or a related field.
• Medical, Dental, and 401(k) plans.
• Complimentary gym access.
• Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
• Collaborative and innovative team environment.