Business Development Representative

OPTYO; San Diego (CA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and 401(k) benefits

Complimentary gym access

Job summary

OPTYO is hiring a Business Development Representative to join our sales team and build a strong pipeline of qualified opportunities from the ground up. You will lead outbound prospecting, drive lead generation, and create early-stage relationships that open doors for our Senior Growth Managers to close.

This entry-to-mid-level role offers ownership over outreach, direct visibility into how high-growth D2C brands are won, and a clear path to become a Senior Growth Manager (Account Executive) as

Qualifications

• 1–2 years in sales, lead generation or client-facing role.
• Organized, self-motivated and performance-driven.
• Thrives in a fast-paced environment with potential to convert conversations to clients.
• Excellent written and verbal communication.
• Understand basics of D2C marketing or interest in sports and fitness.

Responsibilities

• Prospect and research high-potential D2C brands across sports, fitness and wellness.
• Execute outbound campaigns via email, cold calling, and social media to generate interest and book discovery calls.
• Pre-qualify inbound and outbound leads based on brand size, goals and fit for OPTYO’s offerings.
• Maintain accurate CRM records and hand off to AEs smoothly.
• Assist AEs in pitches and proposals, organizing account information and follow-ups.
• Collaborate with marketing, sales and leadership to align outreach with goals.
• Learn and grow through mentorship from senior team members.

Skills

Written communication

Verbal communication

Organized

Self-motivated

Tools

CRM software

Outreach tools

Job description

OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.

Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7 and 8-figure revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.

The Opportunity

We are hiring a Business Development Representative to join our sales team and build a strong pipeline of qualified opportunities from the ground up. In this role, you will lead outbound prospecting, drive lead generation, and create early-stage relationships that open doors for our Senior Growth Managers to close.

You will have real ownership over your outreach, direct visibility into how high-growth D2C brands are won and scaled, and a clear path to grow into a Senior Growth Manager (Account Executive) role as you prove yourself.

This is an entry-to-mid-level position built for someone who wants to break into the sports and fitness marketing space, earn through performance, and grow fast within a team that takes winning seriously.

Key Responsibilities

• Prospect & Research: Identify and research high-potential D2C brands across the sports, fitness, and wellness verticals.
• Outbound Engagement: Execute targeted outbound campaigns through email, cold calling, and social media to generate interest and book discovery calls.
• Lead Qualification: Pre-qualify inbound and outbound leads based on brand size, goals, and fit for OPTYO’s offerings.
• CRM Management: Maintain accurate and up-to-date records in our CRM, ensuring a smooth handoff to AEs.
• Sales Support: Assist AEs in prepping for pitches and proposals, organizing account information, and following up with prospects.
• Team Collaboration: Work closely with marketing, sales, and leadership to align outreach efforts with strategic goals.
• Learn & Grow: Continuously refine your skills in sales outreach, messaging, and brand storytelling with support and mentorship from senior team members.

What We Are Looking For

• Have 1–2 years of experience in a sales, lead generation, or client-facing role (agency or startup experience is a plus).
• Are highly organized, self-motivated, and excited by the idea of earning through performance.
• Thrive in a fast-paced environment where every conversation could lead to a new client.
• Have excellent written and verbal communication skills.
• Understand the basics of D2C marketing or have a genuine interest in the sports & fitness space.
• Competitive salary + performance-based incentives
• Medical, dental, and 401(k) benefits
• Complimentary gym access
• A collaborative, athlete-minded culture that celebrates results
• Exposure to innovative brands shaping the future of sports and fitness

In-Office | San Diego, CA | Monday through Friday, 8am to 5pm

• This is a full-time, in-person role based in San Diego. Please only apply if you are local or willing to relocate.