Marketing & Digital Content Specialist

Pinehaven Enterprises Inc; Latham (NY); On-site; USD 36,000 - 44,000; Full time

Benefits offered by this job

401(k) with Match

Medical, Dental, Vision Insurance

Paid Time Off

Paid Company Holidays

Referral Program

Job summary

Sunrise Management & Consulting and Property Gauge seek a Marketing & Digital Content Specialist to support marketing across both brands. The role blends social media management, online listings, online reputation management, and event coordination to strengthen brand visibility.

You will manage multiple brands, create engaging content using Canva or similar tools, update listings, respond to reviews, and assist with campaigns, analytics, and industry events.

Qualifications

• 3–5+ years of marketing experience in marketing, social media management, communications, or related field.
• Experience managing multiple social media accounts or brands simultaneously.
• Strong written communication skills and experience responding to online reviews and inquiries.
• Experience developing and executing social media or digital marketing strategies with performance tracking.

Responsibilities

• Social Media Management: manage, update, and engage across platforms for multiple brands.
• Online Listings & Digital Presence: maintain listings on major rental platforms and update websites.
• Online Reputation Management: monitor reviews and respond professionally.
• Content Creation & Marketing Support: develop marketing materials and graphics.
• Events & Industry Engagement: assist in planning resident events and industry trade shows.
• Reporting & Analytics: track engagement, reach, lead volume, and listing effectiveness; prepare monthly reports.
• General Marketing Coordination: support calendars, campaigns, and cross-brand initiatives.

Skills

Social media mgmt

Online listings

Reputation management

Content creation

Events coordination

Analytics

Marketing coordination

Education

Bachelor's in Marketing

Tools

Canva

Hootsuite

Buffer

Job description

Description

Sunrise Management & Consulting and Property Gauge are seeking a creative, organized, and proactive Marketing & Digital Content Specialist to support marketing and communications initiatives across both organizations. This role blends digital marketing, social media management, online reputation management, and event coordination to help strengthen brand visibility, engage residents and customers, and support business growth.

The Marketing & Digital Content Specialist will play an important role in maintaining the online presence of multiple apartment communities while also supporting the marketing efforts of a growing property technology startup. The position will be responsible for creating and managing social media content, updating property listing platforms, responding to online reviews and messages, and helping coordinate marketing initiatives and industry events.

The ideal candidate is creative, detail-oriented, and comfortable managing multiple brands and projects simultaneously. This person should enjoy working in a collaborative environment and be excited about contributing to both real estate marketing and technology-driven innovation in the property management industry.

Key Responsibilities:

Social Media Management

• Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
• Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
• Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
• Track engagement metrics and help optimize content performance.

Online Listings & Digital Presence

• Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
• Ensure listings are accurate, current, and aligned with property marketing goals.
• Assist with updating website content and online profiles as needed.

Online Reputation Management

• Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
• Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
• Track trends in feedback to help identify opportunities for improvement.

Content Creation & Marketing Support

• Assist with creating engaging marketing materials, announcements, and digital content.
• Develop graphics and promotional materials using tools such as Canva or similar platforms.
• Help coordinate marketing campaigns, announcements, and product updates.
• Support brand consistency across all digital channels.

Events & Industry Engagement

• Assist in planning and coordinating resident events at apartment communities.
• Help coordinate logistics and promotional materials for industry trade shows and conferences.
• Support event communications and promotional outreach.

Reporting & Analytics

• Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
• Prepare monthly marketing reports with insights and improvement recommendations

General Marketing Coordination

• Support overall marketing initiatives across both organizations.
• Help manage marketing calendars and campaign schedules.
• Assist leadership teams with marketing-related administrative and coordination tasks

Compensation & Benefits

• Salary: $26 - $32 per hour
• 401(k) with Match
• Medical, Dental, Vision Insurance
• Paid Time Off
• Paid Company Holidays
• Referral Program

This position will be accepting applications until Friday, June 5, 2026.

Requirements

Qualifications:

• 3–5+ years of experience in marketing, social media management, communications, or a related field.
• Demonstrated experience managing multiple social media accounts or brands simultaneously.
• Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
• Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
• Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
• Experience coordinating marketing campaigns, events, or promotional initiatives.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Experience working with digital marketing analytics and engagement metrics to inform content strategy.
• Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred Qualifications:

• Bachelor's in Marketing, Communications, Digital Media or similar fields
• Experience in real estate, property management, hospitality, or PropTech.
• Experience supporting trade shows, conferences, or industry events.
• Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
• Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus

Physical Requirements:

• Prolonged periods of sitting and working at a computer, including viewing multiple screens and typing for extended periods
• Ability to communicate effectively via phone, video conferencing, and in person
• Occasional standing, walking, and moving between work areas or office locations
• Ability to lift and carry light materials (up to 15–25 pounds), such as marketing materials, event supplies, or equipment
• Visual ability to read and analyze digital content, including detailed text and graphics
• Manual dexterity to operate a computer, camera equipment, and other standard office or content creation tools
• Ability to travel occasionally for events, meetings, or on-site content creation
• Ability to set up and break down light event or promotional materials

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex (including pregnancy, gender identity, or sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.